JetFormBuilder

Enabling Conversion Tracking in JetFormBuilder

• Edit your form, Find the "Conversion Tracking" settings section
• Click the toggle to enable Conversion Tracking
• (Optionally) Enter a custom label and value
• (Optionally) Enter your Google Ads conversion ID

Sending Enhanced Conversion Data in JetFormBuilder

If you have enabled an ad platform and the respective Enhanced Conversions setting for it, then Conversion Bridge will automatically use the first email field found in the form to use for Enhanced Conversions.

Including Conversion Journey in Emails

To include the Conversion Journey in the any of the emails (recommend only Admin notification emails), you can insert the %conversion_journey% template tag within the content of the email you would like it to appear.

Pass UTM Parameters and Ad Click IDs

Add a Manual Input hidden field to your form and set its value to a Conversion Bridge tag, like {cb_gclid}. Conversion Bridge fills in the real value at submission, so it's saved with the entry, included in notification emails, and sent to any connected CRM, Zapier, or webhook feed.

UTMUTM tracking tags show where traffic comes from and which campaigns lead to real conversions. parameters, like {cb_utm_source}, always fill in. Ad click IDs, like {cb_gclid}, {cb_fbclid}, or {cb_msclkid}, only fill in once the visitor has given marketing consent. See Pass UTM Parameters and Ad Click IDs into Forms for the full list of tags.