MailPoet Integration

The MailPoet integration tracks newsletter subscription signups from the MailPoet plugin as conversions. MailPoet is an email marketing and newsletter plugin that lets you build subscription forms, send newsletters, and manage your subscriber list entirely within WordPress.

When a visitor submits any MailPoet form on your site, Conversion Bridge sends a subscribe conversion event to all your connected analytics and ad platforms.

Enabling Conversion Tracking for MailPoet

MailPoet does not support per-form conversion tracking settings. Instead, tracking is enabled globally for all MailPoet forms.

1. In your WordPress admin, go to Settings > Conversion Bridge > Integrations > MailPoet.
2. Check the box next to Subscribe to enable tracking for all MailPoet form submissions.
3. Optionally customize the conversion label. The default label is "Subscribe". You can use %id% to insert the form ID. For example, Subscribe: %id% would produce "Subscribe: 3" for a form with ID 3. Learn more about conversion labels and values.
4. Click Save Changes to start tracking your conversions.

How It Works

• When a visitor submits any MailPoet form on your site, Conversion Bridge fires a subscribe conversion event.
• Tracking applies to all MailPoet forms on your site. There is no per-form toggle -- once the integration is enabled, every form is tracked.
• Each form submission is tracked as it happens on the page, so your analytics and ad platforms receive the conversion in real time.
• Each form is only tracked once per page load. If a visitor submits the same form again without reloading the page, a duplicate event is not sent.

Tracked Data

Every event includes a conversion label and conversion value.

Subscribe events include:

• id -- The form ID

Enhanced conversion data

Conversion Bridge automatically reads the email address from the form's email field and includes it as enhanced conversion data. No additional setup is needed.

• _email -- The subscriber's email address