Breakdance Integration

Conversion Bridge adds conversion tracking directly into the Breakdance editor. You configure tracking on individual elements — no global settings or shortcodes needed. Supported elements:

• Form Builder
• Button
• Text Link
• Pricing Table
• Icon Box
• Image Box
• Image Hover Card
• Wrapper Link
• Notification Bar

Setting Up Conversion Tracking

1. In your WordPress admin, go to Settings > Conversion Bridge > Integrations and enable Breakdance.
2. Open a page with the Breakdance editor.
3. Click on a supported element.
4. Find the Conversion Tracking section in the element settings.
5. Toggle Enable conversion tracking on.
6. Optionally enter a custom Conversion Label and Value.
7. Save and publish the page.

Each supported element gets its own Conversion Tracking section, so you choose exactly which elements on your site track conversions.

Supported Elements

Form Builder

When a visitor submits a Breakdance form with tracking enabled, a form submission conversion is sent to all your connected platforms.

• Default label: "Form Submission"
• Event type: form_submit

Button

When a visitor clicks a tracked Button element, a click conversion is sent to all your connected platforms.

• Default label: The button's display text, or "Button Click" if no text is set
• Event type: click

Text Link

When a visitor clicks a tracked Text Link element, a click conversion is sent.

• Default label: The link text, or "Link Click" if no text is set
• Event type: click

Pricing Table

When a visitor clicks the button inside a tracked Pricing Table, a click conversion is sent. This also captures the pricing table's title and price amount as additional data.

• Default label: The button text, or "Pricing Table Button" if no text is set
• Event type: click

Icon Box

When a visitor clicks the button inside a tracked Icon Box, a click conversion is sent.

• Default label: The button text, or "Icon Box Button" if no text is set
• Event type: click

Image Box

When a visitor clicks the button inside a tracked Image Box, a click conversion is sent.

• Default label: The button text, or "Image Box Button" if no text is set
• Event type: click

Image Hover Card

When a visitor clicks a tracked Image Hover Card, a click conversion is sent.

• Default label: The card's caption text, or "Image Card Click" if no caption is set
• Event type: click

Wrapper Link

When a visitor clicks a tracked Wrapper Link, a click conversion is sent.

• Default label: "Wrapper Link"
• Event type: click

Notification Bar

When a visitor clicks the link in a tracked Notification Bar, a click conversion is sent.

• Default label: The link text, or "Notification Link" if no text is set
• Event type: click

Tracked Data

Every event includes a conversion label and conversion value.

Form Submission Events

• label — The conversion label

Click Events

All clickable elements include:

• url — The element's link URL
• button_text or link_label — The element's display text (varies by element type)

Some elements include additional context:

• Pricing Table — also includes price (the price amount) and pricing_title (the table's title)
• Icon Box — also includes icon_box_title
• Image Box — also includes image_box_title
• Notification Bar — also includes notification_title

Enhanced Conversions

Enhanced conversions are supported on the Form Builder element. When a form has email or phone fields, Conversion Bridge automatically detects them and sends the visitor's input alongside the conversion event. This helps ad platforms like Google Ads and Meta better match conversions to ad clicks.

No additional configuration is needed — if your form has an email or phone field, the data is included automatically.

Enhanced Conversion Data

• email — The value from the email field in the form
• phone — The value from the phone field in the form

Enhanced conversions are not available on clickable elements (buttons, links, etc.) since they don't collect user information.

Conversion Journey

Conversion Bridge tracks the full conversion journey for Breakdance form submissions. This shows you exactly which pages a visitor viewed and what they did before submitting a form.

Viewing the Conversion Journey

There are two ways to view the conversion journey for a form submission:

• Quick link — In the Breakdance form submissions list, click the Conversion Journey link in the row actions for any submission.
• Metabox — Open an individual form submission and scroll down to the Conversion Journey section.

Including the Conversion Journey in Emails

You can include the conversion journey in your form notification emails by adding the {conversion_journey} template tag to the email body in your Breakdance form's email settings. This is especially useful for admin notification emails so you can see the visitor's path before they submitted the form.

Platform-Specific Fields

Some ad platforms (like Google Ads) require their own conversion identifiers. When these platforms are enabled in Conversion Bridge, additional fields appear in the Conversion Tracking section for each element. Enter the platform-specific conversion ID or label to ensure proper attributionThe process of determining which channels, campaigns, or actions contributed to a conversion, helping you understand what influenced a visitor’s decision to take action..