Bit Form

The Bit Form integration tracks form submissions as conversions. Each form on your site can be tracked individually, with custom labels and enhanced conversion data sent to every connected analytics and ad platform.

Overview

Bit Form lets you build forms in WordPress with a drag-and-drop builder. With this integration enabled, every form on your site shows up in your Conversion Bridge settings with its own toggle, so you can pick exactly which forms count as conversions. Each tracked submission fires a form_submit event with the form name and ID, plus any matched email, name, phone, or country data for enhanced conversions.

Setup Instructions

1. In your WordPress admin, go to Settings > Conversion Bridge > Integrations.
2. Find Bit Form in the list of available integrations.
3. Enable the integration by clicking the toggle.
4. Each form you've built in Bit Form appears as its own option. Enable the checkbox for any form you want to track. Each one has its own optional label field if you want to override the default.
5. The default label for each form is Form Submission: [Form Name]. You can customize it using the %title% and %id% placeholders. See Custom Event Labels below.
6. Refer to the Conversion Label and Conversion Value documentation for details on how labels and values are used.
7. Click Save Changes to start tracking your conversions.

How It Works

The integration listens for successful form submissions in real time on the page. When a visitor submits a tracked form, the event fires immediately so your analytics and ad platforms get the data without waiting on page reloads.

Each form is tracked independently, so you can pick high-intent forms (like demo requests or quote forms) to send to your ad platforms while keeping general contact forms separate.

Tracked Data

Every event includes a conversion label and conversion value.

Form submission events also include:

• title -- The form name
• id -- The Bit Form form ID

Enhanced conversion data

When available, the integration automatically captures and sends matching fields for enhanced conversions:

• _email -- From any email field
• _phone -- From any phone number field
• _country -- From any country field
• _first_name -- From a text field labeled "First Name"
• _last_name -- From a text field labeled "Last Name"

Custom Event Labels

Each tracked form has its own label field. The default is Form Submission: [Form Name]. Two placeholders are available:

• %title% -- Replaced with the form name
• %id% -- Replaced with the form ID

For example, setting a label to Lead: %title% (#%id%) would produce labels like Lead: Contact Form (#3) in your analytics reports.

Conversion Journeys

Every tracked submission is automatically tied to the visitor's conversion journey. The session ID is saved with the form entry so you can see the full path the visitor took before submitting.

You can also include the conversion journey directly inside Bit Form notification emails. Add the {conversion_journey} shortcode anywhere in your email body, and it will be replaced with the visitor's journey when the email sends.