Skip to content

Understanding key terms in conversion tracking and website analytics is essential for optimizing your marketing efforts. This glossary provides clear, concise definitions of important concepts like bounce rate, conversion rate, attribution models, event tracking, and more. Whether you're setting up analytics for the first time or fine-tuning your conversion strategy, this resource will help you make informed decisions.

Click on any term below to learn more about its meaning and how it relates to conversion tracking on your WordPress website.

abcdefghijklmnopqrstuvwxyz
b
  • Bounce Rate - Percentage of visitors who leave a website after viewing only one page without interacting further.
c
  • Call to Action (CTA) - A prompt that encourages users to take a specific action, such as clicking a button, submitting a form, or making a purchase.
  • Click-Through Rate - Measures the percentage of users who click on a link, button, or ad after seeing it.
  • Conversion Rate Optimization (CRO) - Improves website performance by increasing the percentage of visitors who complete desired actions, such as purchases, sign-ups, or form submissions.
f
  • Funnel - Represents the step-by-step process users take before completing a conversion, such as making a purchase or signing up.
s
  • Search Intent - Reason behind a user's search query, influencing how businesses create content, optimize SEO, and improve conversions by aligning with user needs.