Paid Memberships Pro

The Paid Memberships Pro conversion tracking integration will send purchase events to your enabled analytics or ad platforms.

Enabling Paid Memberships Pro Conversion Tracking

Enabling Paid Memberships Pro conversion tracking is incredibly simple!

• In your WordPress admin, go to Settings > Conversion Bridge
• Click on the Integrations tab
• Click the toggle next to Paid Memberships Pro
• Check the "Track membership purchases" option
• (Optionally) Enter a custom label

User Information

The integration can include data to analytics platforms which support custom properties regarding your users. It will pass the following:

• is_member: yes/no
• membership: Name of the membership for the current logged in user

Enhanced Conversions

The integration will automatically include email and first/last name to ad platforms which support Enhanced Conversions and have it enabled in your Conversion Bridge settings for the ad platform.

Including Conversion Journey in Emails

You can use the !!conversion_journey!! variable where you would like to include the Conversion Journey in your notification email (Recommended only in admin emails).

UTM Parameters and Ad Click IDs

Conversion Bridge automatically saves the member's UTMUTM tracking tags show where traffic comes from and which campaigns lead to real conversions. parameters and ad click IDs (like gclid, fbclid, and msclkid) to each membership order. No setup is needed. You can export this data to use for offline conversion imports in your CRM or ad platform. See Passing UTM Parameters and Click IDs into Forms for details.