About Conversion Bridge
Conversion Bridge is a WordPress plugin that connects the plugins already running your site to the analytics and ad platforms you already use, so site owners and agencies can track conversions without writing code or building a tag manager setup.
What Conversion Bridge does
Conversion tracking for your WordPress plugins
Conversion Bridge watches 71 WordPress plugins for the moments that matter: a form submission, a purchase, a booking, a signup, a donation. You turn on the plugins you want tracked and the events start flowing. There is no code to add and no trigger to build.
Analytics platform setup
You can connect 19 analytics platforms, from Google Analytics 4 to privacy-focused options like Fathom, Plausible, Matomo and Umami. Paste in your tracking ID and Conversion Bridge loads the script correctly and sends your conversions to it. If you switch platforms later, your conversion tracking follows you instead of starting over.
Ad platform conversions and server-side tracking
The same event also reaches 11 ad platforms at once, so a single purchase can report to Google Ads, Meta, Microsoft and anyone else you have connected. For the platforms that offer a conversions API, Conversion Bridge can send the event straight from your server, which keeps it arriving when a browser pixel gets blocked. Those platforms are: Meta Ads, Pinterest Ads, Reddit Ads, OpenAI Ads, Snapchat Ads, and Awin. Server events are matched against the pixel so nothing gets counted twice.
Enhanced conversions
Enhanced conversions send personal details from the order or form entry, meaning email address, name, phone number and address, to your ad platforms so they can match the conversion to a real person. Everything is hashed on your server before it leaves your site. That matching is what lets a platform credit the ad that actually earned the sale.
Cookie consent handling
Conversion Bridge works with 17 cookie consent plugins and holds tracking scripts and conversion events until a visitor has agreed to them. Analytics and marketing consent are handled separately, the way the regulations expect. You pick the banner, and Conversion Bridge honors what the visitor chose.
Reporting inside WordPress
Every conversion is also stored on your own site, which powers reports you read in WordPress admin without logging into anything else. You get UTM campaign reports, an overview report with period comparisons, and conversion journeys that show the page-by-page path a visitor took before they converted. UTM values and ad click IDs get saved onto the order or form entry too, so you can trace any single sale back to its source.
What makes Conversion Bridge different
No tag manager to build or maintain
With Google Tag Manager you build and maintain a trigger and a tag for every event on every platform, then map the data into each one by hand. Conversion Bridge does the detecting and the mapping for you, so setup is a few toggles instead of an afternoon of configuration per platform. Google Tag Manager is free, but the hours you spend inside it are not.
Works with every analytics platform, not just Google
MonsterInsights and Google Site Kit are built around Google Analytics, and Site Kit keeps your conversion events inside Google. Conversion Bridge sends the same event to 19 analytics platforms, including the privacy-focused ones that never had WordPress conversion tracking in the first place. If you left Google Analytics because of GDPR, you do not have to give up conversion data to do it.
Analytics and ad platforms in one plugin
PixelYourSite covers ad pixels, Google Analytics and Google Ads, with several platforms sold as separate add-ons. Conversion Bridge covers 19 analytics platforms and 11 ad platforms in the same plugin, with every one of them included at every price tier. One event gets detected once and delivered everywhere you have connected.
Conversion tracking for the plugins your site actually runs
Google Site Kit can fire conversions from eight WordPress plugins: Contact Form 7, WPForms, Ninja Forms, WooCommerce, Easy Digital Downloads, MailChimp, OptinMonster and Popup Maker. Conversion Bridge covers 71, spanning forms, ecommerce, memberships, courses, bookings, donations, popups, newsletters and affiliates. On client work especially, that means the same plugin goes on every project instead of a different approach per site.
One person builds it and answers your support email
Conversion Bridge is built and supported by one developer, and that is who replies when you write in, usually the same day. Nothing is held back for a higher tier, so every license includes every integration, every platform and every feature. The only thing price changes is how many sites you can use it on.
Who uses Conversion Bridge
- Individual WordPress site owners tracking conversions on a single site
- Freelancers and small agencies running client work across up to 10 sites
- Agencies managing tracking for up to 50 client sites
- WooCommerce and Easy Digital Downloads store owners who need accurate revenue in their ad platforms
- Course, membership and booking site operators tracking signups and reservations
- Lead-generation sites that run forms and want to know which campaigns produce them, whether or not they buy ads
- Site owners who moved off Google Analytics for privacy reasons and still need conversion data
The team behind Conversion Bridge
Conversion Bridge is built by Derek Ashauer, a web developer who has worked with WordPress since 2005 and has served hundreds of clients through AshWebStudio, founded in 2000. He also builds Sunshine Photo Cart and Confetti under WP Sunshine, so shipping and supporting WordPress plugins is not a new thing here.
The plugin came out of a real problem on his own projects. When Google retired Universal Analytics and pushed everyone to Google Analytics 4, Derek wanted to move clients to simpler privacy-focused analytics, but none of those platforms had conversion tracking for his favorite WordPress plugins. The choice was to stay on Google Analytics or write custom code for every plugin on every project, so in 2023 he started building the thing that solved it, and Conversion Bridge launched in February 2024.
It is a one-person product business operating as Webshine Inc. out of Fort Collins, Colorado. You can follow along with Derek on X and LinkedIn, or with the product on X and YouTube.
How working with Conversion Bridge works
Who you talk to
Support comes directly from Derek, the person who wrote the code. There is no ticket queue to climb and no first-line script to get past.
How to reach out
Customers can open a ticket at conversionbridgewp.com/ticket or use the chat widget in the corner of any page. Pre-sales questions go through the contact form. Replies usually land the same day.
Setting it up
Install the plugin, paste in your license key, then go to Settings and Conversion Bridge. Turn on the analytics and ad platforms you use and add their tracking IDs, then turn on the plugins you want tracked. Most sites are done in minutes.
Learning it
There is a 2 minute setup video, a library of documentation covering every integration and platform, and a support hub to search it all. If you would rather see it live first, you can book a 15 minute demo call at tidycal.com/derekashauer/conversionbridge.
Frequently asked questions
Conversion Bridge is built by Derek Ashauer, a WordPress developer since 2005, and sold under WP Sunshine by Webshine Inc. in Fort Collins, Colorado. He writes the code, the documentation and the support replies.
The idea started in 2023 and the first version launched in February 2024. It has shipped regular updates ever since, adding new platforms, new plugin integrations and new reporting.
It is a real business and the flagship product of a one-person WordPress plugin company. That is why support answers come from the developer instead of a help desk, and it is also why the roadmap moves based on what customers actually ask for.
Yes, and Derek answers it himself. Open a ticket, use the chat widget or send a message through the contact form, and you will usually hear back the same day.
No, Conversion Bridge requires a paid license. Every license is backed by a 14 day refund policy, so you can install it, set up your tracking and get your money back if it does not do what you needed.
Yes, and agencies are a big part of who it was built for. The Studio license covers 10 sites and the Max license covers 50, and there is an Agency Partner Program that includes a free license for your own agency site.
No, it is a WordPress plugin and it needs WordPress to run. Its whole job is reading conversion events out of WordPress plugins, so there is nothing for it to connect to on other platforms.
Plenty of customers never touch an ad platform. Conversion tracking is how you learn which pages, campaigns and traffic sources bring in leads and sales, and the reports inside WordPress answer that whether or not you spend a dollar on advertising.
Plans & Pricing
One plugin Every conversion Setup in minutes
Starting at only $79/year, every plan includes all integrations & features
- 14-day money back guarantee
- Premium 1-on-1 support
- No tag manager needed