Privacy-Focused Analytics Platform Comparisons
| Fathom Analytics | Google Analytics | Plausible Analytics | Usermaven | Pirsch Analytics | Simple Analytics | AnalyticsWP | Swetrix | Go Squared Analytics | Wide Angle Analytics | |
|---|---|---|---|---|---|---|---|---|---|---|
| Pricing | $15/mo+ | Free | $9/mo+ | $0/mo+ | $6/mo+ | $10/mo | $149 one time | Starts at $5/mo | $9/mo+ | €9.99/mo |
| Free Trial | ||||||||||
| GDPR-Compatible | ||||||||||
| No Cookie Notice | ||||||||||
| GA Import | UA/GA4 | UA | UA | UA/GA4 | ||||||
| Multiple Websites | ||||||||||
| Advanced E-commerce | ||||||||||
| Funnels | ||||||||||
| Custom Extensions | ||||||||||
| Email Updates | ||||||||||
| Public Dashboards | ||||||||||
| Developer API | ||||||||||
| Data Retention | Forever | 26 months max | 3-5+ years | 6 months+ | Forever | Forever | Forever | Unlimited | Unlimited | 12 mo to Unlimited |
| Open Source | ||||||||||
| Details | Details | Details | Details | Details | Details | Details | Details | Details | Details |
Fathom Analytics
Fathom Analytics is a user-friendly, privacy-focused alternative to Google Analytics, ideal for website owners seeking simplicity and GDPR compliance. It features an intuitive dashboard, real-time data tracking, and cookie-free operation. Despite some limitations in advanced conversion tracking, Fathom is affordable and suitable for a wide range of users, making it a recommended choice for most websites.
Google Analytics
Google Analytics (GA4) has been around for nearly 2 decades as the leading analytics platform. While GA4 introduces more privacy-focused features, it's reporting tools are not for the faint of heart and have a steep learning curve compared to alternatives. However, seasoned marketers will enjoy the advanced features and reporting tools it provides.
Plausible Analytics
Plausible Analytics is a lightweight and privacy-friendly web analytics tool, often considered an alternative to Google Analytics. It's designed to provide essential website insights without negatively impacting site speed or visitor privacy. Here's what Plausible Analytics offers: Key Features and Benefits Pricing Plausible offers various pricing tiers based on monthly page views, starting from $9 […]
Pirsch Analytics
Pirsch Analytics offers a user-friendly and privacy-focused analytics solution suitable for a wide range of websites. It features an intuitive dashboard, customizable reports, white labeling, and compliance with privacy laws. Ideal for agencies, freelancers, and various website owners, Pirsch provides simple yet effective tracking tools, including conversion tracking with metadata. While it may not offer advanced e-commerce reporting, it remains a cost-effective and versatile option, especially recommended for small to medium-sized businesses.
Simple Analytics
Privacy-centric web analytics service, offering an alternative to Google Analytics with a strong focus on not infringing on user privacy. It avoids tracking techniques like cookies and IP collection, ensuring data is aggregated without tracing back to individuals. The service, hosted entirely in the EU, adheres to strict data protection laws like GDPR. As a small, self-funded company, Simple Analytics prioritizes transparent customer service, with over 600 clients including notable organizations and government bodies.
AnalyticsWP
AnalyticsWP is a powerful and intuitive analytics plugin for WordPress users. As the newest WordPress analytics plugin, it stands out in the market for its ease of use, accuracy, and comprehensive tracking capabilities. Whether you're running a blog, an e-commerce site, or a business website, understanding how visitors interact with your site is crucial. AnalyticsWP […]
More reviews coming!
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