What are the Conversion Label and Conversion Value fields?

Every conversion event can have a label and value. Conversion Bridge allows you to customize what that looks like in your analytics platform (except for Google Analytics).

Conversion Labels

The “Conversion Label” is what will appear in your analytics platform for this unique event. Conversion Bridge sets a default label for everything but you can override it with your own custom label.

Labels are not used in Google Analytics, learn more below

Depending on the integration, there may also be tags which you can use. For example, in the WooCommerce conversion tracking integration, you could customize the conversion event label for when a product is purchased to include the name of the product using the %title% tag. If the conversion label is “Order Item: %title%”, you would see “Order Item: Cool Shirt” as a custom event in your platform when a user purchases your “Cool Shirt” product.

Conversion Values

The value is what someone converting this goal is worth to you. It could be a monetary amount or a score. For example, someone filling out an email newsletter subscribe form could have a value of 1 whereas someone filling out a contact form could have a value of 3 because you know someone who fills out the contact form is more likely to be a customer than someone signing up for the newsletter.

To be honest, this is not used very often anymore but is still available for those who know how to make use of it.

For Google Analytics

In Google Analytics, their conversion data needs to be more structured as it has many predefined event labels. When necessary, Conversion Bridge automatically understands the context of the conversion event bast on the integration and will set the proper predefined event label for the conversion event as Google Analytics needs it and will ignore any custom label you have set. If the conversion event is not found to match one of the existing predefined labels, then it will use your custom Conversion Label.

However, the Conversion Value when available is always sent as a custom parameter for the custom event as “value”.