Enhanced Conversions
Sharper attribution with enhanced conversions
Recover the conversions that cookies and pixels miss. Conversion Bridge securely hashes first-party customer data and sends it to your ad platforms so they can match more conversions to the right ad — without ever exposing PII.
Why It Matters
Why enhanced conversions?
Recover lost attribution
Cookies expire. iOS limits tracking. Browsers block third-party scripts. Conversions still happen — ad platforms just can't see them. Enhanced conversions hand them the missing piece.
Better-spent ad budget
Sharper attribution feeds smarter algorithms. When ad platforms can match more conversions to ads, they stop wasting budget on clicks that never convert and find more real customers.
Privacy-safe by design
Customer data is hashed one-way before it ever leaves your site. Ad platforms can match it to their users, but the original information can never be recovered — staying compliant with GDPR and CCPA.
How It Works
Capture, hash, match
Customer info, automatically
The data your customer already provided at conversion — email, phone, name, address — is captured directly from your commerce or form plugin. No extra fields to add. No code to write. If the data is in the order or form submission, Conversion Bridge has it.
Encrypted before it leaves your site
Every value is SHA-256 hashed inside Conversion Bridge before transmission. SHA-256 is one-way, meaning the original email or phone can never be recovered from the hash — only matched against an identical hash. This is the standard mechanism Google Ads, Meta, and other major ad platforms use for privacy-safe matching, and it stays compatible with GDPR and CCPA when paired with proper consent.
The right ad gets the credit
The hashed values are sent to your connected ad platforms alongside the conversion event. Each platform compares the hash to its own (also hashed) user database. When it finds a match, it credits the conversion to the ad click that drove it — even if the click happened on a different device, in a different browser, or after the cookie expired.
Tuesday, 2:47 PM
Ad click on mobile
Friday, 10:14 AM
Purchase on desktop
Matched
Conversion attributed to the ad click
Supported Integrations
Plugins that send enhanced conversion data
The plugins below automatically pass customer data — like email, phone, name, and address — into the conversion event. No extra setup. If a plugin captures the data at conversion, Conversion Bridge sends it.
Supported Ad Platforms
Ad platforms that accept enhanced conversions
Each ad platform has its own enhanced-conversion API. Conversion Bridge handles the formatting, hashing, and delivery for every platform on this list.
Analytics platforms intentionally do not appear on this list. Analytics products are designed for aggregate, anonymized reporting and explicitly disallow personally identifiable information — even hashed. Enhanced conversions are an ad-platform feature.
Why It's Worth It
Cookie-only attribution vs. enhanced conversions
Conversions disappear
iOS, browser privacy modes, ad blockers, and expiring cookies all break the chain between an ad click and a conversion. Reported numbers steadily drift below reality.
Cross-device, cross-session blind spots
A user clicks on mobile but buys on desktop — or comes back a week later. Without a stable identifier, the platform can't connect the click to the conversion.
Algorithms guess
When ad platforms see fewer conversions than really happened, their optimization gets worse. They show your ads to lower-quality audiences and your CPA climbs.
Manual workarounds get messy
Setting up enhanced conversions yourself means hashing in JavaScript or building server-side endpoints — one wrong field and the platform silently rejects everything.
More conversions matched
First-party data fills the gaps cookies leave behind. Conversions that would have been invisible now get credited to the ads that drove them.
Cross-device matching
Hashed email and phone identify the same person across mobile, desktop, and time. Click on Tuesday, buy on Friday — still attributed correctly.
Smarter algorithms, lower CPA
Better signal makes ad-platform optimization sharper. They find more buyers like your existing customers and stop spending on cold clicks.
Zero manual work
Hashing, formatting, and delivery happen automatically. Just connect your ad platform — Conversion Bridge handles the rest.
Plans & Pricing
One plugin Every conversion Setup in minutes
Starting at only $79/year, every plan includes all integrations & features
View Plans & PricingCommon questions about enhanced conversions
When a customer completes a conversion on your site — a purchase, signup, or form submission — Conversion Bridge takes the customer information already collected (like email and phone), hashes it with SHA-256, and sends the hashed values to your ad platforms alongside the conversion event. The platform compares those hashes against its own user database to match the conversion to the right ad click.
For most plugin integrations the data is included automatically — if WooCommerce captures customer email at checkout, that email is hashed and sent. For form plugins, you can map which fields contain enhanced conversion data.
Cookies expire, browsers block third-party tracking, and users move between devices. All of those break the link between an ad click and a conversion — so reported conversions drift lower than what really happened. Enhanced conversions use first-party data to recover those lost matches, restoring attribution accuracy and giving ad platforms the signal they need to optimize.
The exact fields depend on the ad platform and what the source plugin captures, but typically include email, phone number, first name, last name, and address fields (city, region, postal code, country). All values are hashed one-way with SHA-256 before they leave your site — the original information cannot be recovered from the hash.
Yes. Customer data is hashed with SHA-256 before transmission, which is a one-way function — it cannot be reversed back to the original value. This is the standard mechanism Google Ads, Meta, and other major ad platforms use for privacy-safe matching, and it is compatible with GDPR and CCPA requirements when paired with proper user consent.
Major ad platforms including Google Ads (enhanced conversions for web and for leads), Meta Ads (Conversions API), and others support enhanced conversion data. The list above shows every ad platform Conversion Bridge currently supports for enhanced conversions, and more are added as platforms expand their APIs.
Analytics products like Google Analytics, Hotjar, and Plausible are designed for aggregate, anonymized reporting and explicitly disallow personally identifiable information — even when hashed. Sending PII to an analytics platform would violate its terms of service and put your data collection at risk. Enhanced conversions are an ad-platform feature only.
For most plugin integrations, no — if customer data is captured at the point of conversion (like in WooCommerce checkout), Conversion Bridge sends it automatically. For form plugins, you may need to map which form fields correspond to enhanced conversion fields like email or phone. Documentation walks through this for each supported form plugin.
Conversion Bridge integrates with consent management platforms, so enhanced conversion data is only sent when the visitor has approved tracking. If consent is denied, the conversion still fires (where allowed) but the enhanced customer data is not attached. Overall attribution accuracy stays strong because most users do consent.
Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.