Happyforms

Enabling Conversion Tracking in Happyforms

• Edit your respective form in Happyforms
• Click on "Setup" tab
• Enable Conversion Tracking
• (Optionally) Enter a custom label and value

Sending Enhanced Conversion Data in Happyforms

If you have enabled an ad platform and the respective Enhanced Conversions setting for it, then Conversion Bridge will use the first email field found in the form to use for Enhanced Conversions.

Pass UTM Parameters and Ad Click IDs

Add a Hidden Text field to your form and set its default value to a Conversion Bridge tag, like [cb_gclid]. Conversion Bridge fills in the real value when the form loads, so it's saved with the entry, included in notification emails, and sent to any connected CRM, Zapier, or webhook feed.

UTM parameters, like [cb_utm_source], don't need consent on their own, but Conversion Bridge only remembers them from page to page once the visitor has accepted your banner, so before that they only fill in on the page that has them in the URL. Ad click IDs, like [cb_gclid], [cb_fbclid], or [cb_msclkid], only fill in once the visitor has given marketing consent. See Pass UTM Parameters and Ad Click IDs into Forms for the full list of tags.