Happyforms

Enabling Conversion Tracking in Happyforms

• Edit your respective form in Happyforms
• Click on "Setup" tab
• Enable Conversion Tracking
• (Optionally) Enter a custom label and value

Sending Enhanced Conversion Data in Happyforms

If you have enabled an ad platform and the respective Enhanced Conversions setting for it, then Conversion Bridge will use the first email field found in the form to use for Enhanced Conversions.

Pass UTM Parameters and Ad Click IDs

Add a Hidden Text field to your form and set its default value to a Conversion Bridge tag, like [cb_gclid]. Conversion Bridge fills in the real value when the form loads, so it's saved with the entry, included in notification emails, and sent to any connected CRM, Zapier, or webhook feed.

UTMUTM tracking tags show where traffic comes from and which campaigns lead to real conversions. parameters, like [cb_utm_source], always fill in. Ad click IDs, like [cb_gclid], [cb_fbclid], or [cb_msclkid], only fill in once the visitor has given marketing consent. See Pass UTM Parameters and Ad Click IDs into Forms for the full list of tags.