Beaver Builder Integration

Conversion Bridge adds conversion tracking directly into the Beaver Builder editor. You configure tracking on individual modules — no global settings or shortcodes needed. Supported modules:

• Contact Form
• Subscribe Form
• Button
• Button Group

Setting Up Conversion Tracking

1. In your WordPress admin, go to Settings > Conversion Bridge > Integrations and enable Beaver Builder.
2. Open a page with the Beaver Builder editor.
3. Click on a supported module (Contact Form, Subscribe Form, Button, or Button Group).
4. Find the Conversion Tracking tab in the module settings.
5. Set Enable Conversion Tracking to Yes.
6. Optionally enter a custom Conversion Label and Value.
7. Click Save on the module, then Publish the page.

Each supported module gets its own Conversion Tracking tab, so you choose exactly which modules on your site track conversions.

Supported Modules

Contact Form

When a visitor submits a Beaver Builder Contact Form with tracking enabled, a form submission conversion is sent to all your connected platforms.

• Default label: "Form Submission"
• Event type: form_submit

Subscribe Form

When a visitor submits a Subscribe Form with tracking enabled, a subscribe conversion is sent to all your connected platforms.

• Default label: "Subscribe"
• Event type: subscribe

Button

When a visitor clicks a Button module with tracking enabled, a click conversion is sent to all your connected platforms.

• Default label: "Click"
• Event type: click

Button Group

Button Groups let you place multiple buttons side by side. Each button in the group can be individually configured with its own conversion tracking settings. When a visitor clicks a tracked button, a click conversion is sent to all your connected platforms.

• Default label: "Click"
• Event type: click

Tracked Data

Every event includes a conversion label and conversion value.

Contact Form and Subscribe Form Events

• title — The module name
• id — The module node ID

Button and Button Group Click Events

• url — The button's link URL
• button_label — The button's display text

Enhanced Conversions

Enhanced conversions are available on the Contact Form and Subscribe Form modules. When enabled (the default), Conversion Bridge reads the email and phone fields directly from the form when it's submitted and sends that data along with the conversion event.

This helps ad platforms like Google Ads and Meta better match conversions to ad clicks. The data is hashed before being sent to protect privacy.

To configure enhanced conversions:

1. Open the module settings in the Beaver Builder editor.
2. Go to the Conversion Tracking tab.
3. Set Enhanced Conversions to Yes (this is the default).

Enhanced conversions are not available on Button or Button Group modules since they don't collect user information.

For more details on how enhanced conversions work, see Sending Custom Form Data with Conversion Events.

Enhanced Conversion Data

• email — The value from the email field in the form
• phone — The value from the phone/telephone field in the form

Custom Parameters

You can attach custom key-value parameters to any tracked module. These parameters are sent alongside the conversion event data to your analytics and ad platforms.

In the Conversion Tracking tab, use the Custom Parameters field to add entries in key=value format. For example:

• category=electronics
• campaign=summer-sale

This is useful for segmenting conversions in your analytics platforms or creating custom audience rules in ad platforms.

Platform-Specific Fields

Some ad platforms (like Google Ads) require their own conversion identifiers. When these platforms are enabled in Conversion Bridge, additional fields appear in the Conversion Tracking tab for each module. Enter the platform-specific conversion ID or label to ensure proper attributionThe process of determining which channels, campaigns, or actions contributed to a conversion, helping you understand what influenced a visitor’s decision to take action..