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Tracking tips for WordPress sites
Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
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LinkedIn Conversions API Setup on WordPress: How It Works
Posted on November 9, 2026
The LinkedIn Conversions API sends your form fills and sales to LinkedIn from your server, not just the Insight Tag. Here's how it works on a WordPress site and how to set it up.
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Conversion Bridge 1.17: Server-Side for Google Ads and LinkedIn, Plus Six New Integrations
Posted on November 2, 2026
Google Ads conversions can now be sent from your server, LinkedIn gets its Conversions API, and HollerBox, Help Scout, BookingPress, Coupon Affiliates, ACF Forms, and Divi 5 join the list.
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Google Ads Server-Side Tracking on WordPress, Without a Tag Manager Server
Posted on November 2, 2026
Most guides to Google Ads server-side tracking start with a Google Tag Manager server container. On WordPress, your own site can send conversions straight to Google instead.
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Why Thank You Page Views Aren't Enough for Conversion Tracking
Posted on October 26, 2026
Counting thank you page views is the most common way to track conversions, and it's also why so many reports are off. Here's what goes wrong and what to track instead.
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Setting Up the Meta Pixel on WordPress: The Install Is Easy, the Events Are the Work
Posted on October 5, 2026
Adding the Meta Pixel to WordPress takes a minute. Getting Lead, Purchase and CompleteRegistration to fire from the plugins you actually use is what lets Meta optimize your ads, which means less ad spend per conversion.
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How to Improve Your Cookie Consent Rate (and Why It Decides Your Attribution)
Posted on September 28, 2026
Every visitor who declines your cookie banner is a conversion your ad platforms never see. What the research says actually moves the consent rate, where the legal gray areas are, and two ways to get more attribution out of every yes.
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How to Add Google Analytics to WordPress (GA4)
Posted on September 21, 2026
Five ways to add Google Analytics 4 to a WordPress site, why they are not equal, how to confirm it's working, and what the tag alone doesn't give you.
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Conversion Bridge 1.16: A New Google Analytics Dashboard, Linked Journeys, Snapchat Ads and more
Posted on September 14, 2026
The Google Analytics dashboard has been rebuilt and can be filtered by conversion event, journeys can be linked to user accounts, and Snapchat Ads, Awin, and Growify join the list.
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The WordPress Analytics Dashboard: See Your Traffic and Conversions Without Leaving WordPress
Posted on September 11, 2026
You can see your traffic and your conversions inside WordPress, without opening Google Analytics. What shows up on the dashboard and what makes one worth opening every day.
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Capture UTM Parameters in WordPress Forms (and Get Them Into Your CRM)
Posted on August 26, 2026
Most CRMs can't tell you which campaign a lead came from. Here's how to capture UTM parameters in your WordPress forms and carry them straight into your CRM.