Articles with tips and tricks on how to make the most of your analytic platforms and conversion data
Posted on April 7, 2026
Pageviews tell you someone showed up. Scroll depth tells you if they actually read anything. Here's how to use scroll tracking to find engaged visitors and fire conversions.
Posted on April 1, 2026
I joined the PublishPress podcast to break down why Google Analytics 4 falls short, explore simpler alternatives, and explain how better conversion tracking can help WordPress sites grow with clearer data.
Posted on March 30, 2026
Phone and email links are some of the highest-value actions on your site, but most WordPress owners aren't tracking them. Here's how to fix that.
Posted on March 23, 2026
Discover what metrics membership sites should track to understand member behavior—from logged-in engagement to content consumption filtered by membership level.
Posted on March 16, 2026
You wanted to track conversions. Instead you got tags, triggers, variables, data layers, and a weekend gone. Here's why most WordPress sites don't need Google Tag Manager, and what to do instead.
Posted on March 13, 2026
Version 1.13.2 adds Highlight and Share tracking, phone and email click tracking, scroll-based custom events, and Document Library Pro enhancements.
Posted on March 10, 2026
Version 1.13.1 adds GA4 and Meta event filters for developers, a new UTM quick links toggle, and fixes off-site payment tracking for MemberPress and Tutor LMS.
Posted on March 5, 2026
Most WooCommerce stores lose 70% of customers before checkout completes. Learn how to track every checkout step to find exactly where customers drop off and fix the leaks in your funnel.
Posted on February 28, 2026
Your ad platforms need more than just "someone converted." Learn how sending complete customer data from WordPress, including phone numbers and addresses, improves Event Match Quality and ad performance.
Posted on February 24, 2026
Version 1.13 is here, and it's packed with changes that'll make your conversion data more accurate, your consent handling more reliable, and your checkout tracking more complete. The big theme? Getting better data to your ad platforms so they can optimize your campaigns. That means Enhanced Conversions improvements across dozens of integrations, a consent system […]