Blog
Tracking tips for WordPress sites
Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
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Setting Up the Meta Pixel on WordPress: The Install Is Easy, the Events Are the Work
Posted on October 5, 2026
Adding the Meta Pixel to WordPress takes a minute. Getting Lead, Purchase and CompleteRegistration to fire from the plugins you actually use is what lets Meta optimize your ads, which means less ad spend per conversion.
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How to Improve Your Cookie Consent Rate (and Why It Decides Your Attribution)
Posted on September 28, 2026
Every visitor who declines your cookie banner is a conversion your ad platforms never see. What the research says actually moves the consent rate, where the legal gray areas are, and two ways to get more attribution out of every yes.
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How to Add Google Analytics to WordPress (GA4)
Posted on September 21, 2026
Five ways to add Google Analytics 4 to a WordPress site, why they are not equal, how to confirm it's working, and what the tag alone doesn't give you.
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Conversion Bridge 1.16: A New Google Analytics Dashboard, Linked Journeys, Snapchat Ads and more
Posted on September 14, 2026
The Google Analytics dashboard has been rebuilt and can be filtered by conversion event, journeys can be linked to user accounts, and Snapchat Ads, Awin, and Growify join the list.
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The WordPress Analytics Dashboard: See Your Traffic and Conversions Without Leaving WordPress
Posted on September 11, 2026
You can see your traffic and your conversions inside WordPress, without opening Google Analytics. What shows up on the dashboard and what makes one worth opening every day.
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Capture UTM Parameters in WordPress Forms (and Get Them Into Your CRM)
Posted on August 26, 2026
Most CRMs can't tell you which campaign a lead came from. Here's how to capture UTM parameters in your WordPress forms and carry them straight into your CRM.
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What Is a Conversions API? Server-Side Conversion Tracking, Explained in Plain Language
Posted on August 6, 2026
A Conversions API sends your conversions to ad platforms from your server, not just the browser. Here's what that actually means, in plain language, and why it matters.
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Conversion Bridge 1.15: Automatic Form Tracking, OpenAI Ads, Pinterest Conversions API and more
Posted on July 27, 2026
Form conversion tracking is now automatic, plus a new OpenAI Ads platform, Pinterest Conversions API, Fluent Booking, cross-domain forwarding, and more.
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Google's June 2026 Consent Mode Change: What to Check on Your WordPress Site
Posted on July 15, 2026
Google quietly changed how data flows from Google Analytics to Google Ads. Consent Mode is now the only control, and many sites are misconfigured. Here's how to check yours.
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Talking data-driven product decisions on WP Product Talk
Posted on July 15, 2026
I joined Zack Katz and Katie Keith on WP Product Talk to talk about using real data to decide what to build next, what plugin telemetry actually tells you, and how churn data changed the direction of Conversion Bridge.