Newsletter

Conversion Bridge tracks newsletter subscriptions from the Newsletter plugin as conversions. When a visitor subscribes through a Newsletter form, a conversion event is sent to all your connected analytics and ad platforms.

Enabling Conversion Tracking for Newsletter

1. In your WordPress admin, go to Settings > Conversion Bridge > Integrations.
2. Find Newsletter in the list and enable the integration.
3. Check Track newsletter subscribes to enable tracking.
4. Optionally customize the Newsletter subscribe label (default: "Newsletter Subscribe"). Learn more about conversion labels and values.
5. Click Save Changes to start tracking your conversions.

How It Works

• When a visitor subscribes through a Newsletter form, they are redirected to a confirmation page. Conversion Bridge detects the confirmation page and fires a subscribe event.
• Tracking applies globally to all Newsletter forms. There is no per-form toggle.
• Each subscription is tracked once on the confirmation page.

Tracked Data

Every event includes a conversion label and conversion value.

Subscribe events include:

• conversion_id — A unique identifier for the subscription event

Enhanced conversion data

Conversion Bridge automatically looks up the subscriber's email address from the Newsletter database and includes it as enhanced conversion data. No additional setup is needed.

• _email — The subscriber's email address