Gravity Forms

Enabling Conversion Tracking in Gravity Forms

• For your form, go to Settings > Conversion Tracking
• Click the toggle to enable Conversion Tracking
• (Optionally) Enter a custom label and value
• (Optionally) Enter your Google Ads conversion ID

Sending Custom Form Data in Gravity Forms

The Conversion Bridge integration with Gravity Forms allows you to select specific form fields to be passed to your analytics or ad platform. Using the existing field assignment system, you can easily configure specific custom fields to be sent.

• Enter a custom key or select one of the pre-existing know Personally Identifiable fields (like First/Last Name, Email)
• Select a form field to populate the Value

Note: Custom named keys with identifiable information must prefix the "Key" with an underscore. For example, use "_address". This tells Conversion Bridge this information to be treated as sensitive personal information. You are responsible for ensuring you properly indicate personally identifiable information and not doing so could violate the Terms of Use of your analytics platform.

Sending Enhanced Conversion Data in Gravity Forms

Gravity Forms makes available pre-known Personally Identifiable Information fields like First/Last Name, Email, Phone, etc as options in the Key dropdown. To take advantage of Enhanced Conversions in ad platforms, it is recommended to at least pass along the Email.