Custom Event Tracking
Track what makes your site uniquely yours
For the unique parts of your site that no plugin integration covers. Set up through a simple settings screen — no code, no tag manager.
Why It Matters
Why custom events?
Cover the long tail
Plugin integrations handle the common stuff — forms, ecommerce, memberships, page builders. Custom events handle everything else: the bespoke flows and one-off interactions only your site has.
No code, no tag manager
Most "custom event" tracking means writing JavaScript or wiring up Google Tag Manager triggers. Conversion Bridge gives you a settings screen with a few fields — that's it.
Sent to every platform
Define an event once and Conversion Bridge sends it to every analytics and ad platform you've connected — with the right format and the right name for each one.
Five ways to trigger an event
Pick the trigger that fits the action you want to track. Each one captures the moment and sends a custom event with whatever name and value you choose.
- Click on element
- Custom JS event
- Scroll to element
- Scroll percentage
- Time on page
- Page load
How It Works
From setting to tracked event in under a minute
Set up in WordPress admin
Open the Conversion Bridge settings, click "Add Custom Event", pick a trigger, and fill in the details. The event is live immediately — no theme edits, no JavaScript, no tag manager.
Click: Get Started Button
Scroll Depth: 75%
Time on Page: 60 seconds
JS Event: video_play
Trigger: Click on element
Selector: .btn-demo
Event Name: demo_request
Value: 50
Target anything with CSS selectors
For click, scroll-to, and JavaScript event triggers, point to the element with a CSS selector like #signup-button, .cta-link, or a[href*="demo"]. If a developer can target it, you can track it.
The JavaScript event trigger listens for any event your site or a plugin fires, like a video player's play or a form's success event. Point it at the element that fires it, or use document for events sent to the whole page.
No selector knowledge? The plugin documentation walks through the most common patterns, and you can always lean on browser devtools to grab the right one.
Attach custom values and parameters
Every custom event can carry a label, a numeric value, and any number of custom parameters. Use static text, or pull live data from the clicked element with attr:href, attr:data-id, or any other attribute — the data flows through to your platforms alongside the event.
Label
File Download
Value
25
file
attr:href
file_type
pdf
section
attr:data-section
Pricing — Click on "Buy" button
Blog — Scroll depth 75%
Homepage — Hero CTA click
Fire on the right pages, only
Don't track every page — restrict each event to the specific pages, posts, or templates where it applies. Run a "Get Started" button click event only on the homepage. Scroll-depth tracking only on long-form blog posts. Whatever fits the goal.
Different name per platform, automatically
Google Analytics expects generate_lead. Meta Pixel expects Lead. Pinterest wants signup. Conversion Bridge lets you set a per-platform event name in the same settings screen — one custom event, sent correctly to every connected platform.
Google Analytics: generate_lead
Meta Pixel: Lead
TikTok: SubmitForm
Microsoft Ads: signup
Why Conversion Bridge
Tag manager vs. Conversion Bridge custom events
Google Tag Manager
- Triggers, tags, variables
Tracking a single click event in GTM means learning trigger configuration, tag templates, variable references, and the data layer. Hours just to get the first one working. - Separate setup per platform
Want the same event sent to Google Analytics, Meta, and TikTok? That's three different tags, each with its own configuration, each tested separately. - Outside WordPress
GTM lives in a separate Google product, not your WordPress admin. Every change means leaving your site, editing in GTM, publishing, then verifying back on the live site. - Easy to break silently
One CSS selector change in your theme and the trigger stops firing — usually with no warning. Most sites discover broken events months later when the data is already missing.
With Conversion Bridge
- One settings screen
Pick a trigger, fill in a few fields, save. The fastest custom event setup is the one with the fewest steps — and this is it. - Sent to every platform automatically
Define the event once. Connect any analytics or ad platform later and the event flows to it — no per-platform reconfiguration. - Inside WordPress
Manage every event right next to the rest of your tracking. No external products, no publishing pipelines — just save and it's live. - Easy to audit and adjust
Every custom event you've configured shows up in a single list. Check what's running, tweak a selector, change a value — without hunting through tag manager workspaces.
Plans & Pricing
One plugin Every conversion Setup in minutes
Starting at only $79/year, every plan includes all integrations & features
- 14-day money back guarantee
- Premium 1-on-1 support
- No tag manager needed
Common questions
Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.
Yes! I am very proud of the quality and speed of support offered should you run into any issues.
Conversion Bridge supports 71 plugins, 19 analytics platforms, and 11 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.
Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.
Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.
Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.
Yes! At any time you can upgrade to a pricing plan that includes more sites.
Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.
Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.
Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.
Hi, I’m Derek. I’ve been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn’t cover it — pre-sales, an integration you wish existed, or you’re stuck on setup — send it over. I read every message.