SureForms

Enabling Conversion Tracking in SureForms

• Edit your form, Find the "Conversion Tracking" settings section
• Click the toggle to enable Conversion Tracking
• (Optionally) Enter a custom label and value
• (Optionally) Enter your Google Ads conversion ID

Sending Enhanced Conversion Data in SureForms

If you have enabled an ad platform and the respective Enhanced Conversions setting for it, then you will see additional options in SureForms email fields. When checked, this field will be used to securely include the submitted email address as enhanced conversion data.

If no field is selected, Conversion Bridge will fallback to the first email field found in the form.

Including Conversion Journey in Emails

To include the Conversion Journey in the any of the emails (recommend only Admin notification emails), you can insert the {conversion_journey} template tag within the content of the email you would like it to appear.