Google Ads Conversion Tracking

Google Ads conversion tracking can happen in one of two ways:

• With Google Analytics
• Without Google Analytics

With Google Analytics

If you are using Google Analytics, you can set Key Events to be your conversion for an ad. Conversion Bridge will send various events into GA4 and the first step is to mark those events as Key Events.

Setup in Google Analytics 4

• In Google Analytics, go to the Admin screen
• Find the Events section

Here you will see a list of events that have been recorded for your site. If you have been using Conversion Bridge for a while to record conversion events, you will see these here.

In the right column you will notice the “Mark as key event” – toggle this to mark the event as a Key Event, which is the new term for a conversion in Google Analytics 4.

Setup in Google Ads

In Google Ads:

• Go to the Goals tab
• Click on “New conversion action”
• Click on “Website”
• Enter your domain

It will automatically detect that you have Google Analytics 4 on the site and give you options to select from your Key Events you have set up:

Without Google Analytics

If you are using one of the many alternative analytics platforms for WordPress, you will need to use a different method to handle conversion tracking for your Google Ads.

In Google Ads:

• Go to the Goals tab
• Click on “New conversion action”
• Click on “Website”
• Enter your domain
• Google Analytics will not be found and you will need to choose the “manually using code” option (Don’t worry, Conversion Bridge makes this very easy)
• Click “Add a conversion action manually”

The following example, showing setting up conversion tracking for WooCommerce, you would want to start with a “Purchase” conversion by selecting the proper goal category, giving it any conversion name you want, and indicating there will be a different value for each conversion (so it passes the custom order amount to Google Ads):

Click the “Save and continue” button. Then click “See event snippet” which will give you a full code snippet that needs to go onto your website.

You will only need one piece of this snippet as highlighted in the screenshot below. This is your Google Ads Conversion ID which is the second random character string of text after the slash.

Example: AW-1063495206/BmoICKCh7rYZEKbMjvsD

AW-1063495206 = Your unique Google Ads Account ID entered in the Conversion Bridge Google Ads settings
BmoICKCh7rYZEKbMjvsD = Google Ads Conversion ID

Once you have your Google Ads Conversion ID, you can paste it into the necessary settings field to configure your conversion tracking: