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Google Ads Conversion Tracking

Currently, the Google Ads integration works by sending Key Events into Google Analytics. In your Google Ads account, you can then mark Key Events from Google Analytics as your conversion for an ad. You can learn more from Google Ads on how to connect the two here.

Currently Google Ads requires Google Analytics in order to track conversions and does not work with other analytics platforms. I am still researching solutions for how to use alternate analytics platforms with Google Ads at the same time.

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