Hotjar

Hotjar is a behavioral analytics and feedback platform designed to uncover not just what happens on your website, but why it happens. It goes beyond numbers and charts by showing you how real people interact with your site through visual tools like heatmaps, session recordings, and feedback widgets.

With Conversion Bridge, Hotjar can be integrated seamlessly into WordPress. Conversion Bridge handles two critical pieces for you:

• Adding Hotjar’s core tracking scripts properly so they run without conflicts or manual setup hassles.
• Tracking conversions automatically so you can tie user behavior back to real business goals.

This means you can focus on analyzing insights rather than worrying about script placement or event tracking code.

Standout Features

• Heatmaps – Instantly see where users click, scroll, and hover across your pages.
• Session Recordings – Watch replays of actual user journeys to spot friction and confusion.
• Surveys & Feedback Tools – Ask visitors questions directly and capture real-time sentiment.
• Funnels & Form Analysis – Understand where users drop out of signups, checkout flows, or lead forms.
• Incoming Feedback Widget – Quick, in-the-moment feedback to gauge user experience.

What Makes Hotjar Unique

• It explains the “why.” Most analytics platforms track numbers; Hotjar adds context by showing user behavior and intent.
• Combines behavior and feedback. Few tools bring together visual analytics and direct user input as seamlessly as Hotjar.
• Accessible to non-analysts. Visuals and recordings make it easy for marketers, designers, and product teams to act on insights without needing deep analytics expertise.
• Works alongside other analytics. Hotjar isn’t a replacement for GA4, Plausible, or Fathom—it complements them by adding qualitative depth.

Why Tracking Conversions in Hotjar Is Helpful

Tracking conversions through Hotjar—enabled automatically with Conversion Bridge—unlocks a new layer of analysis. Instead of just seeing behavior in the abstract, you can segment users based on whether or not they completed the actions you care about.

• Segment with purpose. Look at only the recordings, heatmaps, or survey responses of users who actually converted—or those who didn’t—to see patterns that matter.
• Spot friction earlier. By filtering down to users who almost converted, you can identify exactly where the journey breaks.
• Learn what works. When you isolate the actions of converting users, you can double down on what helped them succeed.
• Tell better stories. For agencies, this turns conversion numbers into actionable narratives: not just how many people converted, but what they did along the way.

Feature comparison for Hotjar

Derek Ashauer is the lead developer of the Conversion Bridge WordPress plugin. He has helped build hundreds of custom websites using WordPress and helped business grow using marketing strategies and various analytic platforms. He now focuses his energy and experience to build highly-rated and helpful WordPress plugins.