Analytics Platform
The best WordPress plugin for Fathom Analytics
Go beyond a basic setup—Conversion Bridge makes it easy to add Fathom Analytics to your site with advanced conversion tracking from 66 plugins.
Why Conversion Bridge
The old way vs. the new way
Copy & paste the Fathom Analytics snippet
Get basic pageview data in Fathom Analytics, but miss conversions, ecommerce events, and form submissions.
Wire up each event by hand
Write custom JavaScript (or pay a developer) every time you add a form, button, or checkout flow.
Juggle multiple plugins
One plugin for Fathom Analytics, another for WooCommerce, another for forms. Conflicting settings and duplicate events.
Debug missing data in production
Find out weeks later that purchases never tracked. Rebuild reports, lose revenue attribution.
Paste your Fathom Analytics ID
Drop in your tracking ID. Done. That's the only "code" you touch.
Toggle on your plugins
WooCommerce, Gravity Forms, MemberPress — flip a switch and Fathom Analytics gets conversion data formatted exactly how it expects.
Track what actually matters
Purchases, form submits, button clicks, file downloads, video plays — captured accurately the moment they happen.
Up and running in minutes
No developer, no tag manager. A complete Fathom Analytics setup in minutes.
Features
Comprehensive Fathom Analytics WordPress Plugin with No-Code Conversion Tracking
Conversion Bridge makes Fathom Analytics setup simple and helps you go beyond basic page view data to get detailed insights about your website visitors
Advanced Tag Setup
Pasting the basic tracking tag isn’t enough. Conversion Bridge sets up Fathom with an advanced, no-code setup that handles all configuration automatically.
Revenue Tracking
Track revenue values from purchases into Fathom’s event system. Amounts are automatically converted to cents (as Fathom requires) so your revenue data is accurate and properly formatted.
Custom Event Tracking
Use custom events for any unique case on your site. Keep your tracking flexible and complete with properly formatted event labels and values.
EU Isolation Support
Enable extreme EU isolation to route all traffic through EU servers for GDPR compliance and data sovereignty requirements.
Lightweight & Simple
Fathom’s privacy-focused approach means a minimal, fast-loading tracking script that respects visitor privacy while giving you the insights you need.
Types of Conversions Tracking Events in Fathom Analytics
If you want to grow your website, setting up conversion tracking in Fathom Analytics on your WordPress website is essential. It shows what's working, what's not, and how users interact with your content.
Conversion Bridge makes it simple to track important events from any of the 66 plugin integrations and your own custom events into Fathom Analytics so you have the data to understand what is working for your site.
-
E-Commerce Events
Sends complete product data with conversion events
- Purchases
- Donations
- View Item
- Add to Cart
- Remove from Cart
- View Cart
- Begin Checkout
-
Form events
Better than automatic form tracking, ensure you get accurate tracking & collect form submission values
- Form Submissions
- Submission Values
- Registrations
- Email List Subscribes
-
Other Events
- Button Clicks
- File Downloads
- Enrollments
- Scroll
- Time on Page
- Phone Links
- Search Results
- Video Plays
- Image Clicks
- Popups Opened/Closed
- Custom JavaScript Events
See it in action
The Fathom Analytics dashboard
View Fathom Analytics reports right inside your WordPress admin. No need to leave the site to check your numbers.
Features
Go beyond Fathom Analytics
Conversion Bridge does more than just send data to Fathom Analytics. Here's what else comes in the box.
Plugin Integrations
Track conversions from your WordPress plugins: ecommerce, forms, memberships, donations, and more. No code required.
Analytics Platforms
Set up analytics in minutes, not hours. Conversion Bridge costs less than the developer time it replaces.
Every Type of Conversion
Automatically track purchases, form submissions, button clicks, signups, downloads, and more across all the platforms you connect. No code, no tag manager.
Enhanced Conversions
Securely hash and send first-party customer data (email, phone, name, address) to your ad platforms. Sharper attribution means their algorithms find more real customers and waste less of your budget on clicks that never convert.
Detailed Commerce Data
Full order data from your ecommerce, membership, donation, and other commerce plugins, collected and formatted exactly as each platform needs it.
No setup required — your commerce plugin is detected automatically and tracked correctly.
Custom Event Tracking
Track unique elements that don't fit an existing integration. Define a CSS selector or JavaScript event, attach custom values, and target specific pages.
Perfect for tracking button clicks, video plays, scroll depth, file downloads, and any other custom interaction on your site.
Page-by-page data
Conversion Journeys
See exactly what your customers did before and after converting, page by page. Understand behavior, improve funnels, and uncover what actually drives results instead of guessing.
Privacy Friendly
Conversion Bridge respects user consent choices. It integrates with every major consent management platform so tracking only fires after the visitor approves.
Tools & Reports
Make the most of your data
Dashboards in Admin
View your key metrics right inside WordPress. Track trends over time, see top converting pages, and understand what's working.
Weekly Email Reports
Get a weekly summary of conversions, revenue, and top-performing sources delivered straight to your inbox. Stay informed without logging in.
UTM Tracking & Reports
See which campaigns bring buyers, which landing pages convert, and build UTM links directly from your WordPress dashboard.
Top Landing Pages
See which pages drive the most conversions, sessions, and revenue so you know where to focus your efforts.
Dashboard Widget
A quick-glance conversion summary right on your WordPress dashboard. See your numbers the moment you log in.
Form Abandonment Tracking Coming Soon
See which forms visitors start but never finish. Identify drop-off points and optimize your forms to capture more leads.
Integrations
Your entire stack, connected
WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.
Testimonials
Loved by WordPress professionals
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues.
Yet, week after week after week, the leads and sales that we were seeing in our payment system did not correlate to the conversions that Meta was showing. The discrepancy was almost catastrophic for our paid advertising campaigns and caused many, many days of lost time and frustration over many months trying to figure out what the problem was, tweaking and changing things, trying to with their support and watching endless YT vids to figure it out, but to no avail.
Then we discovered ConversionBridge. It is no exaggeration to say that this plugin has resolved our tracking issues almost overnight. It took 5 mins to set up with its one-click integrations.
We switched off the old PYS plugin and ran with ConversionBridge for a week. I held my breath during my weekly meeting with our Media Buyer as he checked the stats on Meta against our sales system. We both nearly fell off our chairs when leads and sales on our system matched conversions on Meta.
It has been several months since we switched over to Conversion Bridge and the story is still the same: It has resolved a 12 month battle almost overnight and has certainly resulted in many more sales now that Meta is finally receiving accurate data. I can't recommend it enough and urge anyone using any other 'pixel' plugin to switch to it immediately.
Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues.
Yet, week after week after week, the leads and sales that we were seeing in our payment system did not correlate to the conversions that Meta was showing. The discrepancy was almost catastrophic for our paid advertising campaigns and caused many, many days of lost time and frustration over many months trying to figure out what the problem was, tweaking and changing things, trying to with their support and watching endless YT vids to figure it out, but to no avail.
Then we discovered ConversionBridge. It is no exaggeration to say that this plugin has resolved our tracking issues almost overnight. It took 5 mins to set up with its one-click integrations.
We switched off the old PYS plugin and ran with ConversionBridge for a week. I held my breath during my weekly meeting with our Media Buyer as he checked the stats on Meta against our sales system. We both nearly fell off our chairs when leads and sales on our system matched conversions on Meta.
It has been several months since we switched over to Conversion Bridge and the story is still the same: It has resolved a 12 month battle almost overnight and has certainly resulted in many more sales now that Meta is finally receiving accurate data. I can't recommend it enough and urge anyone using any other 'pixel' plugin to switch to it immediately.
Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Plans & Pricing
One plugin Every conversion Setup in minutes
Starting at only $79/year, every plan includes all integrations & features
View Plans & PricingSide-by-side
Fathom Analytics vs. other analytics platforms
| Fathom Analytics | Google Analytics | Plausible Analytics | Usermaven | Pirsch Analytics | |
|---|---|---|---|---|---|
| Pricing | $15/mo+ | Free | $9/mo+ | $14/mo+ | $6/mo+ |
| Free Trial | |||||
| Free Tier | |||||
| Real-Time Analytics | |||||
| Advanced E-commerce | |||||
| Heatmaps | |||||
| Session Recordings | |||||
| Conversion Journeys | |||||
| Search Console | |||||
| GDPR-Compatible | |||||
| Cookieless Tracking | |||||
| No Cookie Banner | |||||
| Consent Mode | |||||
| Funnels | |||||
| Custom Extensions | |||||
| Public Dashboards | |||||
| Multiple Sites | |||||
| Custom Domain | |||||
| White Label | |||||
| Developer API | |||||
| Two-Factor Auth | |||||
| Open Source | |||||
| Data Retention | Forever | 26 months max | 3-5+ years | 2 years | Forever |
WordPress Conversion Tracking for Fathom Analytics
- Conversion tracking for WooCommerce in Fathom Analytics
- Conversion tracking for Easy Digital Downloads in Fathom Analytics
- Conversion tracking for WS Form in Fathom Analytics
- Conversion tracking for LifterLMS in Fathom Analytics
- Conversion tracking for Fluent Forms in Fathom Analytics
- Conversion tracking for Gravity Forms in Fathom Analytics
- Conversion tracking for Formidable Forms in Fathom Analytics
- Conversion tracking for WP Forms in Fathom Analytics
- Conversion tracking for Ninja Forms in Fathom Analytics
- Conversion tracking for Forminator in Fathom Analytics
- Conversion tracking for Contact Form 7 in Fathom Analytics
- Conversion tracking for Happy Forms in Fathom Analytics
- Conversion tracking for Everest Forms in Fathom Analytics
- Conversion tracking for Calculated Fields Form in Fathom Analytics
- Conversion tracking for Quill Forms in Fathom Analytics
- Conversion tracking for Form Maker by 10web in Fathom Analytics
- Conversion tracking for JetFormBuilder in Fathom Analytics
- Conversion tracking for Kali Forms in Fathom Analytics
- Conversion tracking for LearnDash in Fathom Analytics
- Conversion tracking for Sensei in Fathom Analytics
- Conversion tracking for Charitable in Fathom Analytics
- Conversion tracking for BookingPress in Fathom Analytics
- Conversion tracking for LatePoint in Fathom Analytics
- Conversion tracking for Simply Schedule Appointments in Fathom Analytics
- Conversion tracking for Groundhogg in Fathom Analytics
- Conversion tracking for FluentCRM in Fathom Analytics
- Conversion tracking for Mailster in Fathom Analytics
- Conversion tracking for The Newsletter Plugin in Fathom Analytics
- Conversion tracking for MailPoet in Fathom Analytics
- Conversion tracking for Mailchimp for WordPress in Fathom Analytics
- Conversion tracking for weForms in Fathom Analytics
- Conversion tracking for Popup Builder in Fathom Analytics
- Conversion tracking for Holler Box in Fathom Analytics
- Conversion tracking for Thrive Leads in Fathom Analytics
- Conversion tracking for IceGram in Fathom Analytics
- Conversion tracking for WP Subscribe Pro in Fathom Analytics
- Conversion tracking for Restrict Content Pro in Fathom Analytics
- Conversion tracking for Paid Memberships Pro in Fathom Analytics
- Conversion tracking for MemberMouse in Fathom Analytics
- Conversion tracking for MemberPress in Fathom Analytics
- Conversion tracking for UltimateMember in Fathom Analytics
- Conversion tracking for Simple Membership in Fathom Analytics
- Conversion tracking for SureMembers in Fathom Analytics
- Conversion tracking for SureCart in Fathom Analytics
- Conversion tracking for Ultimate Membership Pro in Fathom Analytics
- Conversion tracking for BuddyBoss in Fathom Analytics
- Conversion tracking for Profile Builder Pro in Fathom Analytics
- Conversion tracking for Paid Member Subscriptions in Fathom Analytics
- Conversion tracking for Sunshine Photo Cart in Fathom Analytics
- Conversion tracking for WP Simple Pay in Fathom Analytics
- Conversion tracking for ProfilePress in Fathom Analytics
- Conversion tracking for WP User Frontend in Fathom Analytics
- Conversion tracking for GiveWP in Fathom Analytics
- Conversion tracking for Download Monitor in Fathom Analytics
- Conversion tracking for Tutor LMS in Fathom Analytics
- Conversion tracking for SliceWP in Fathom Analytics
- Conversion tracking for Kadence in Fathom Analytics
- Conversion tracking for ClickWhale in Fathom Analytics
- Conversion tracking for WordPress Blocks in Fathom Analytics
- Conversion tracking for AffiliateWP in Fathom Analytics
- Conversion tracking for Solid Affiliate in Fathom Analytics
- Conversion tracking for Leaky Paywall in Fathom Analytics
- Conversion tracking for Bricks Builder in Fathom Analytics
- Conversion tracking for Document Library Pro in Fathom Analytics
- Conversion tracking for Beaver Builder in Fathom Analytics
- Conversion tracking for Elementor in Fathom Analytics
- Conversion tracking for Divi 4 in Fathom Analytics
- Conversion tracking for SureForms in Fathom Analytics
- Conversion tracking for Bricksforge Pro Forms in Fathom Analytics
- Conversion tracking for Popup Maker in Fathom Analytics
- Conversion tracking for Hustle by wpmudev in Fathom Analytics
- Conversion tracking for Greyd Suite in Fathom Analytics
- Conversion tracking for Breakdance in Fathom Analytics
- Conversion tracking for Paymattic in Fathom Analytics
- Conversion tracking for FluentCart in Fathom Analytics
- Conversion tracking for Freemius in Fathom Analytics
- Conversion tracking for Fluent Affiliate in Fathom Analytics
- Conversion tracking for Fluent Community in Fathom Analytics
- Conversion tracking for CheckoutWC in Fathom Analytics
- Conversion tracking for Highlight and Share in Fathom Analytics
- Conversion tracking for Bit Form in Fathom Analytics
- Conversion tracking for FunnelKit Automations in Fathom Analytics











































