PostHog

PostHog is a powerful, open-source product analytics platform built to give you full visibility into how users interact with your site or app. Unlike traditional tools that focus only on web stats, PostHog captures everything—page views, button clicks, form submissions, scroll depth, and more. It’s designed for teams who want detailed behavioral data with full control over what’s tracked and where the data goes.

Key Features and Benefits

Website Analytics Powered by Conversion Bridge

While PostHog excels at product analytics, using it for website analytics can feel a bit overwhelming at first—especially when it comes to tracking specific pageview context like whether a user is logged in, the current post type, or which membership plan they’re on.

That’s where Conversion Bridge comes in.

Conversion Bridge handles all of the setup for you. It sends pageviews, custom user traits (like post category, tags, and membership level), and conversion events automatically to PostHog with no manual event tagging required. This makes PostHog behave more like a plug-and-play website analytics tool, with the bonus of all its powerful product analytics features behind the scenes.

Whether you’re tracking marketing site visits, blog views, or form submissions, Conversion Bridge ensures those events are sent to PostHog with rich context so you can slice and segment your traffic however you need.

Autocapture + Custom Events

PostHog automatically tracks user actions like clicks and pageviews, but Conversion Bridge builds on that with structured, meaningful event data. You get the benefits of autocapture while still being able to define key conversions in a clean, reusable way across your WordPress site.

Funnels, Cohorts, and Session Recordings

Once your events are flowing into PostHog, you can start building funnels to see where users drop off, segment your audience by behavior or traits (like logged-in status), and even replay full sessions to understand the user experience in real detail. Conversion Bridge makes this easier by passing in consistent, structured data that works well with these tools.

GDPR-Ready and Fully Open Source

PostHog gives you the option to self-host or use their managed cloud service. That means you can control your data completely, helping you meet GDPR or other compliance requirements without workarounds. If you host your own analytics stack or want to avoid relying on third-party trackers, PostHog gives you that freedom—and Conversion Bridge works the same in either setup.

Developer-Friendly with Full Extensibility

PostHog supports custom plugins, webhooks, API access, and even custom data pipelines. For teams that need more than just dashboards, it’s a developer-friendly toolkit. Conversion Bridge enhances this by making sure the data you send in is clean and useful right out of the box, no custom JavaScript needed.

Pricing

PostHog offers a generous free tier with 1M events per month and all core features included. Paid plans expand event limits and unlock premium features like group analytics, advanced permissions, and longer data retention. Conversion Bridge works seamlessly across all plans.

PostHog with Conversion Bridge: A Powerful Pair for Modern Analytics

PostHog is already one of the most flexible analytics platforms available, especially for product teams. But when you combine it with Conversion Bridge, it becomes a top-tier website analytics tool as well—making it easy to track marketing conversions, user behavior, and key website interactions across your WordPress site without writing custom code.

If you want more control than Google Analytics but still want something easy to implement, this combo is hard to beat.

Feature comparison for PostHog

Derek Ashauer is the lead developer of the Conversion Bridge WordPress plugin. He has helped build hundreds of custom websites using WordPress and helped business grow using marketing strategies and various analytic platforms. He now focuses his energy and experience to build highly-rated and helpful WordPress plugins.