Skip to content

Conversion tracking for Popup Maker in Hotjar

No-code setup of analytics and important conversion events from Popup Maker in Hotjar—ready in under a minute.

Popup Maker
Hotjar

Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge

Paste the Hotjar snippet & hope

Basic pageview data lands in Hotjar, but Popup Maker conversion events never fire.

Hand-wire every Popup Maker event

Write custom JavaScript (or pay a developer) for every conversion event you want tracked.

A different plugin for every platform

Install one plugin for Hotjar, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading Popup Maker.

Discover broken tracking after the fact

Find out weeks later that Popup Maker conversions never made it to Hotjar. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Site ID

Drop in your Site ID. That's the only "code" you touch.

Toggle on Popup Maker

Flip one switch and Hotjar starts receiving Popup Maker conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends Popup Maker events into Hotjar and every other analytics and ad platform you use — no extra plugins needed.

Live in minutes

No developer, no tag manager. Accurate Popup Maker conversion tracking in Hotjar up and running today.

About the tools

The plugin & the platform

Popup Maker

About Popup Maker

Popup Maker helps you create customizable popups, slide-ins, and banners for WordPress. Use it for email opt-ins, announcements, offers, or cookie notices with flexible triggers, advanced targeting, and easy integrations.

  • Enhanced conversions ready

    Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See Popup Maker details Visit Popup Maker

Hotjar

About Hotjar

Hotjar is a behavioral analytics and feedback platform that helps you understand not just what happens on your site, but why. With Conversion Bridge, Hotjar is integrated seamlessly into WordPress handling the proper placement of tracking scripts and automatically recording conversions. This lets you segment users by whether they completed key actions and then analyze their journeys in detail using Hotjar’s heatmaps, session recordings, and funnels. The result is a clearer picture of what drives conversions, what causes drop-offs, and how to optimize your site’s user experience.

  • GDPR-compatible

    Designed to work without identifying visitors, so tracking stays compliant under EU privacy law.

  • Free trial

    Try it before committing to a paid plan.

  • Multiple sites

    Track more than one website from a single account without extra cost per site.

  • Conversion funnels

    Build step-by-step funnel reports to see where visitors drop off on the way to converting.

  • Developer API

    Programmatic access to your data for custom reports and integrations.

See Hotjar details Visit Hotjar

Platform features

What Hotjar gives you

When you connect Popup Maker to Hotjar through Conversion Bridge, here's what's at your fingertips.

Advanced Tag Setup

Pasting the basic tracking tag isn't enough. Conversion Bridge sets up Hotjar with user identification and event tracking that the basic snippet doesn't include.

Session Recording & Heatmaps

Hotjar automatically records user sessions and generates heatmaps. Conversion Bridge enhances this with user identification and custom events for better filtering.

User Identification

Automatically identify logged-in users with their unique ID, email, name, and role. Find and filter session recordings by specific users in Hotjar's dashboard.

Membership Data

Automatically include membership levels from integrated plugins in user profiles, so you can filter recordings by membership tier and understand how different segments interact with your site.

Custom Event Tracking

Track custom events to mark important moments in session recordings. Easily find sessions where specific actions occurred.

How it works

Conversion tracking for Popup Maker setup

The Popup Maker integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Hotjar—no code, no tag manager, no developer required.

Page-by-page data

Conversion Journeys for Popup Maker

Conversion Bridge records the full page-by-page path every visitor takes before and after a Popup Maker conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Conversion Journey
×

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations
18 analytics platforms
+
9 ad platforms

Testimonials

Loved by WordPress professionals

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP
Kane Mitchell
Kane Mitchell Mitchell Digital

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

The plugin was easy to install and setup, and does exactly as promised. And the support to deal with questions has been friendly, prompt and helpful!

Sean Craig
Sean Craig Impact Society

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …

J
James Persson Unbranded Digital AU

100% recommend. Conversion Bridge takes the pain out of conversion tracking. I am implementing this on all my client sites. Top-notch support as well!

Kevin Gibson
Kevin Gibson Rev4

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP
Kane Mitchell
Kane Mitchell Mitchell Digital

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed

Common questions

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 71 plugins, 18 analytics platforms, and 9 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.