Conversion tracking for Gravity Forms
Set up Gravity Forms conversion tracking in every analytics and ad platform you use, in minutes. Skip the developer fees, the tag-manager setup, and the hours of trial and error.
19 analytics platforms
9 ad platforms
Why Conversion Bridge
The old way vs. the new way
A different plugin for every platform
Install one plugin for Google Analytics, another for Meta Ads, another for whichever platform you add next. Each has its own config and its own way of reading Gravity Forms.
Hand-wire every Gravity Forms event
Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.
Maintain the code forever
Every Gravity Forms update risks breaking your tracking. Every new platform means rebuilding your integration from scratch.
Discover broken tracking after the fact
Find out weeks later that Gravity Forms conversions never made it to your analytics. Rebuild reports, lose attribution.
One plugin for every platform
Conversion Bridge sends Gravity Forms events into Google Analytics, Meta Ads, and every other analytics and ad platform you connect. No extra plugins needed.
Toggle on Gravity Forms
Flip one switch and Gravity Forms conversions start flowing to every platform, formatted exactly how each one expects.
Attribution that survives cookie loss
Conversion Bridge hashes customer data from Gravity Forms and ships it to platforms like Google Ads and Meta for better attribution.
Live in minutes
No developer, no tag manager. Accurate Gravity Forms conversion tracking up and running today.
What you can track with Gravity Forms
Conversion Bridge captures these events from Gravity Forms and sends them to every analytics and ad platform that supports them.
Enhanced Conversions ship hashed first-party customer data to supported platforms automatically for improved attribution.
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Form Submission
Form submissions and lead data sent to every platform you connect.
See it in action
Tracking Gravity Forms conversions, step by step
Features
Everything you need for Gravity Forms tracking
Page-by-page data
Conversion journeys for Gravity Forms
See the page-by-page path visitors take before completing a Gravity Forms conversion. Understand what actually drives results instead of guessing.
Better attribution with enhanced conversions
Securely hash and send first-party customer data (email, phone, name, address) from Gravity Forms to your ad platforms. Their algorithms can then find more real customers and waste less of your budget on clicks that never convert.
Custom Event Tracking
Need to track something Gravity Forms doesn't emit on its own? Define a CSS selector or JavaScript event, attach custom values, and target specific pages. Perfect for setting up important conversion events on unique or custom aspects of your WordPress website.
Privacy Friendly
Conversion Bridge respects user consent choices. It integrates with every major consent management platform so Gravity Forms tracking only fires after the visitor approves.
Integrations
Your entire stack, connected
WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.
71 plugin integrations
19 analytics platforms
9 ad platforms
Testimonials
Loved by WordPress professionals
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues.
Yet, week after week after week, the leads and sales that we were seeing in our payment system did not correlate to the conversions that Meta was showing. The discrepancy was almost catastrophic for our paid advertising campaigns and caused many, many days of lost time and frustration over many months trying to figure out what the problem was, tweaking and changing things, trying to with their support and watching endless YT vids to figure it out, but to no avail.
Then we discovered ConversionBridge. It is no exaggeration to say that this plugin has resolved our tracking issues almost overnight. It took 5 mins to set up with its one-click integrations.
We switched off the old PYS plugin and ran with ConversionBridge for a week. I held my breath during my weekly meeting with our Media Buyer as he checked the stats on Meta against our sales system. We both nearly fell off our chairs when leads and sales on our system matched conversions on Meta.
It has been several months since we switched over to Conversion Bridge and the story is still the same: It has resolved a 12 month battle almost overnight and has certainly resulted in many more sales now that Meta is finally receiving accurate data. I can't recommend it enough and urge anyone using any other 'pixel' plugin to switch to it immediately.
Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues.
Yet, week after week after week, the leads and sales that we were seeing in our payment system did not correlate to the conversions that Meta was showing. The discrepancy was almost catastrophic for our paid advertising campaigns and caused many, many days of lost time and frustration over many months trying to figure out what the problem was, tweaking and changing things, trying to with their support and watching endless YT vids to figure it out, but to no avail.
Then we discovered ConversionBridge. It is no exaggeration to say that this plugin has resolved our tracking issues almost overnight. It took 5 mins to set up with its one-click integrations.
We switched off the old PYS plugin and ran with ConversionBridge for a week. I held my breath during my weekly meeting with our Media Buyer as he checked the stats on Meta against our sales system. We both nearly fell off our chairs when leads and sales on our system matched conversions on Meta.
It has been several months since we switched over to Conversion Bridge and the story is still the same: It has resolved a 12 month battle almost overnight and has certainly resulted in many more sales now that Meta is finally receiving accurate data. I can't recommend it enough and urge anyone using any other 'pixel' plugin to switch to it immediately.
Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Plans & Pricing
One plugin Every conversion Setup in minutes
Starting at only $79/year, every plan includes all integrations & features
View Plans & PricingGravity Forms is one of the most capable form builders for WordPress, used for everything from a simple contact form to multi-page applications with conditional logic and payments. Conversion Bridge adds Gravity Forms conversion tracking to all of it, turning entries into tracked conversions in 19 analytics and 9 ad platforms, with no code and no tag manager.
Gravity Forms conversion tracking, form by form
Every form on your site shows up in the Conversion Bridge Integrations panel with its own toggle, so a newsletter signup and a quote request can be tracked separately, or left alone entirely. Each form also gets its own Conversion Label and its own per-platform conversion IDs, so Google Ads and the rest record the right action.
Every form has a Conversion Tracking tab
Gravity Forms forms also get a dedicated Settings > Conversion Tracking tab. It stays in sync with the Conversion Bridge panel, so you can manage a form from whichever screen you happen to be on.
Two things live only on that tab:
- Conversion Value, which accepts Gravity Forms merge tags. Point it at a total with something like
{Total:12}and Conversion Bridge strips the currency formatting so a clean number reaches your analytics. - Conversion Data, for mapping any field to conversion metadata.
Enhanced conversions with nothing to map
Conversion Bridge reads your form's field types directly. Name (first and last), Email, Phone, and Address, including city, state, ZIP, and country, are all detected on their own and sent to ad platforms that support enhanced conversions, so they can match the conversion to a real person and improve your attribution.
You only need Conversion Data when you want to send something extra with the conversion, or when you would rather pick the exact field used for matching instead of the detected one. Start a key with an underscore to mark it as personal data.
The campaign that earned the lead, saved on the entry
Visitors rarely convert on the page they land on. They arrive from an ad, read a few pages, and by the time they reach your form the UTM parameters are long gone from the URL.
Conversion Bridge remembers the campaign for the whole visit and writes it onto the entry as real Gravity Forms entry meta: UTM source, medium, campaign, term, and content, plus the ad click ID and the platform it came from. Because these are registered entry meta and not just a Conversion Bridge record, they behave like any other Gravity Forms data. You can:
- Add them as columns on your entries list
- Include them when you export
- Map them in any Gravity Forms feed, so the campaign reaches your CRM along with the lead
- Use them in notifications and confirmations with merge tags like
{cb_utm_source}and{cb_gclid} - Send the click ID back to Google Ads for offline conversion imports
UTM attribution credits the first touch by default, and you can switch it to last touch in the Conversion Bridge settings. Ad click IDs always use the most recent click, since that is the one the ad platform needs to match. Click IDs are only captured once a visitor grants marketing consent. UTM parameters are not affected by consent.
See the journey behind every Gravity Forms entry
Open any entry and a Conversion Journey box shows the page-by-page path that visitor took before submitting, with UTM Parameters and Ad Click boxes alongside it.
That journey can go into your email too. Add the {conversion_journey} merge tag to a notification and every alert tells whoever reads it how the lead found you.
Conversion tracking for every Gravity Forms confirmation type
Gravity Forms can finish a submission three ways, and each one needs different handling. Message confirmations and redirects to a page on your own site are tracked server-side. Redirects to an external URL fire the conversion before the visitor leaves. Payment add-ons such as Gravity Forms Stripe are covered as well, with a guard so a single entry is never counted twice. You pick the confirmation that suits the form and conversion tracking keeps working either way.
For step-by-step setup, including the hidden-field tags that pass UTM parameters and click IDs straight into your own fields, see the Gravity Forms conversion tracking documentation.
Track Gravity Forms in every platform
- Gravity Forms conversion tracking for Google Ads
- Gravity Forms conversion tracking for Meta Ads
- Gravity Forms conversion tracking for LinkedIn Ads
- Gravity Forms conversion tracking for Microsoft Ads
- Gravity Forms conversion tracking for Pinterest Ads
- Gravity Forms conversion tracking for Reddit Ads
- Gravity Forms conversion tracking for TikTok Ads
- Gravity Forms conversion tracking for X (Twitter) Ads
- Gravity Forms conversion tracking for OpenAI Ads
- Conversion tracking for Gravity Forms in Google Analytics
- Conversion tracking for Gravity Forms in Plausible Analytics
- Conversion tracking for Gravity Forms in Fathom Analytics
- Conversion tracking for Gravity Forms in Usermaven
- Conversion tracking for Gravity Forms in Pirsch Analytics
- Conversion tracking for Gravity Forms in PostHog
- Conversion tracking for Gravity Forms in Microsoft Clarity
- Conversion tracking for Gravity Forms in Hotjar
- Conversion tracking for Gravity Forms in Simple Analytics
- Conversion tracking for Gravity Forms in AnalyticsWP
- Conversion tracking for Gravity Forms in Koko Analytics
- Conversion tracking for Gravity Forms in Active Analytics
- Conversion tracking for Gravity Forms in Swetrix
- Conversion tracking for Gravity Forms in Rybbit Analytics
- Conversion tracking for Gravity Forms in Umami
- Conversion tracking for Gravity Forms in Go Squared Analytics
- Conversion tracking for Gravity Forms in Wide Angle Analytics
- Conversion tracking for Gravity Forms in EchoDash