Conversion tracking for Gravity Forms

Gravity Forms is one of the most powerful and flexible form builders for WordPress — trusted by businesses, agencies, and developers to collect everything from simple contact requests to advanced multi-step submissions.

But collecting data is only half the story. To truly understand what drives results, you need to track form conversions — every lead, signup, and purchase that starts with a form submission.

That’s where Conversion Bridge comes in.

With the Conversion Bridge + Gravity Forms integration, you can automatically send form submission events to 21 analytics and 8 ad platforms with a single setup. No coding, no Google Tag Manager, no duplicate scripts.

Why Tracking Gravity Forms Conversions Matters

Tracking your form submissions as conversions gives you real insight into what’s working — and where to improve.

• See which campaigns, ads, or pages actually drive leads and sales.
• Understand user behavior and improve your form design, placement, and messaging.
• Measure ROI and optimize your marketing spend with real performance data.
• Attribute conversions accurately, even in a privacy-first world.

Why use Conversion Bridge for Gravity Forms conversion tracking

Conversion Bridge turns Gravity Forms into a powerful conversion analytics tool — automatically sending consistent data across all your connected platforms.

• Multi-platform support – Track conversions across 10+ analytics and 10+ ad platforms at once.
• Enhanced conversions – Send hashed first-party data (like email or name) for better attribution.
• Conversion journeys – Visualize every step a user took before submitting your form.
• UTM attribution on every entry – Save the original UTM parameters with each entry, even when visitors land on one page and submit on another.
• Privacy-friendly – Works with cookie-free analytics platforms out of the box.
• One setup, consistent data – No need to manage multiple scripts or manual tags.

How to track conversions in Gravity Forms using Conversion Bridge

Setting up conversion tracking in Gravity Forms is quick and painless! No code, no crazy tag manager setups here - just a few toggle options and you're set.

See this video walkthrough on how easy Gravity Forms conversion tracking can be to set up.

Understand Conversion Journeys

Every form submission has a story behind it — and Conversion Bridge helps you see it.

Conversion journeys show how visitors move through your site before submitting a form. You’ll see which pages, campaigns, and interactions influenced their decision to convert, helping you understand not just that someone converted, but why.

• Discover which pages or blog posts lead to the most form completions.
• See how many visits or interactions it takes before a user converts.
• Identify high-performing paths and optimize your content strategy accordingly.

With conversion journeys, Gravity Forms becomes more than a form builder — it becomes part of a complete picture of how users engage with your website.

Conversion Journeys are saved with each entry and can also be included in notification emails.

Keep UTM attribution on every entry

A visitor might land on your homepage from a Google ad, browse around, then submit a form on a different page. Without UTM tracking built into the form, that original campaign data gets lost the moment they navigate away from the landing page.

Conversion Bridge captures the UTM parameters at the start of the visit and saves them with the form entry — no matter where on your site the form is submitted. You'll always know which source, campaign, or ad actually drove the lead.

UTM source, medium, campaign, term, and content are all stored alongside each Gravity Forms entry.

When you open an entry that has UTM data, a dedicated UTM Parameters sidebar box on the entry detail page shows source, medium, campaign, term, and content side-by-side, so the campaign behind every submission is one click away.