Skip to content

Conversion tracking for Formidable Forms

Set up Formidable Forms conversion tracking in every analytics and ad platform you use, in minutes. Skip the developer fees, the tag-manager setup, and the hours of trial and error.

21 analytics platforms
+
8 ad platforms

Why Conversion Bridge

The old way vs. the new way

Tracking Formidable Forms without Conversion Bridge

A different plugin for every platform

Install one plugin for Google Analytics, another for Meta Ads, another for whichever platform you add next. Each has its own config and its own way of reading Formidable Forms.

Hand-wire every Formidable Forms event

Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.

Maintain the code forever

Every Formidable Forms update risks breaking your tracking. Every new platform means rebuilding your integration from scratch.

Discover broken tracking after the fact

Find out weeks later that Formidable Forms conversions never made it to your analytics. Rebuild reports, lose attribution.

Tracking Formidable Forms with Conversion Bridge

One plugin for every platform

Conversion Bridge sends Formidable Forms events into Google Analytics, Meta Ads, and every other analytics and ad platform you connect. No extra plugins needed.

Toggle on Formidable Forms

Flip one switch and Formidable Forms conversions start flowing to every platform, formatted exactly how each one expects.

Nothing to maintain

Formidable Forms updates? Platform API changes? Conversion Bridge handles it. No custom code, no broken pixels.

Live in minutes

No developer, no tag manager. Accurate Formidable Forms conversion tracking up and running today.

What you can track with Formidable Forms

Conversion Bridge captures these events from Formidable Forms and sends them to every analytics and ad platform that supports them.

Start Tracking Formidable Forms

  • Purchase

    Order data with product details for detailed e-commerce tracking.

  • Login

    User login events to understand account engagement.

  • Donation

    Donation events with amount data for fundraising insights.

Features

Everything you need for Formidable Forms tracking

Page-by-page data

Conversion journeys for Formidable Forms

See the page-by-page path visitors take before completing a Formidable Forms conversion. Understand what actually drives results instead of guessing.

Learn more

Conversion Journey
×

Detailed Commerce Data

Full order data from Formidable Forms with product details, order values, and item counts, collected and formatted exactly as each platform needs it.

See commerce tracking

Order receipt with detailed commerce data

Custom Event Tracking

Need to track something Formidable Forms doesn't emit on its own? Define a CSS selector or JavaScript event, attach custom values, and target specific pages. Perfect for setting up important conversion events on unique or custom aspects of your WordPress website.

Learn more

Conversion Bridge › Custom Events
Button Click: Get Started
Scroll Depth: 75%
Video Play: Demo

Privacy Friendly

Conversion Bridge respects user consent choices. It integrates with every major consent management platform so Formidable Forms tracking only fires after the visitor approves.

Learn more

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

66 plugin integrations
21 analytics platforms
+
8 ad platforms

Testimonials

Loved by WordPress professionals

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed

Formidable Forms is a comprehensive WordPress plugin designed for creating various types of forms. It's well-suited for both simple and complex form-building needs, offering features like conditional logic, advanced calculations, file uploads, and multi-page forms. One of its standout features is the ability to display data using Formidable Views, which turns form entries into dynamic content such as directories, listings, user profiles, etc. This feature is particularly useful for websites that require data-driven content.

Key features of Formidable Forms include:

  1. Advanced Form Building: It supports repeater fields, registration forms, star ratings, dynamic pre-filled fields, and built-in captcha (reCAPTCHA v2 + honeypot).
  2. Manage Form Entries: Formidable Forms provides tools to manage form entries efficiently, including sending unlimited email notifications, enabling front-end editing of forms, and easy export and import of entries.
  3. Powerful Data Display: With Formidable Views, users can convert form entries into content like entry tables, listings, and directories, and display this data on their websites.
  4. Quizzes and Calculators: The plugin allows the creation of quizzes and various calculators, including mortgage, car payment, BMI calculators, and more.
  5. User Registration and Profile Forms: Ideal for membership sites, Formidable Forms lets you customize WordPress user registration forms and collect data with user profiles.
  6. Developer-Friendly: The plugin is extensible, offering hooks and filters for advanced customization. It is favored by developers and agencies for building complex solutions quickly.
  7. Responsive Design: Forms are mobile-friendly and adapt to different screen sizes, ensuring accessibility across devices.
  8. Integrations: Formidable Forms supports integrations with various third-party services for payments, email marketing, CRMs, etc.

Incorporating Conversion Bridge with Formidable Forms can significantly enhance the ability to track form conversions. Conversion tracking is essential for website owners because it helps in understanding the effectiveness of forms in terms of user engagement, lead generation, and conversion rates. With Conversion Bridge, you can obtain detailed analytics on how visitors interact with forms, which allows for optimizing the forms for better performance and increasing conversions. This data is crucial for making informed decisions about form design, content, and placement, ultimately leading to improved user experience and business growth.