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Conversion tracking for WS Form

Set up WS Form conversion tracking in every analytics and ad platform you use, in minutes. Skip the developer fees, the tag-manager setup, and the hours of trial and error.

19 analytics platforms
+
9 ad platforms

Why Conversion Bridge

The old way vs. the new way

Tracking WS Form without Conversion Bridge

A different plugin for every platform

Install one plugin for Google Analytics, another for Meta Ads, another for whichever platform you add next. Each has its own config and its own way of reading WS Form.

Hand-wire every WS Form event

Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.

Maintain the code forever

Every WS Form update risks breaking your tracking. Every new platform means rebuilding your integration from scratch.

Discover broken tracking after the fact

Find out weeks later that WS Form conversions never made it to your analytics. Rebuild reports, lose attribution.

Tracking WS Form with Conversion Bridge

One plugin for every platform

Conversion Bridge sends WS Form events into Google Analytics, Meta Ads, and every other analytics and ad platform you connect. No extra plugins needed.

Toggle on WS Form

Flip one switch and WS Form conversions start flowing to every platform, formatted exactly how each one expects.

Attribution that survives cookie loss

Conversion Bridge hashes customer data from WS Form and ships it to platforms like Google Ads and Meta for better attribution.

Live in minutes

No developer, no tag manager. Accurate WS Form conversion tracking up and running today.

What you can track with WS Form

Conversion Bridge captures these events from WS Form and sends them to every analytics and ad platform that supports them.

Enhanced Conversions ship hashed first-party customer data to supported platforms automatically for improved attribution.

Start Tracking WS Form

  • Form Submission

    Form submissions and lead data sent to every platform you connect.

  • Register

    New user registrations to measure funnel growth.

  • Login

    User login events to understand account engagement.

  • Donation

    Donation events with amount data for fundraising insights.

See it in action

Tracking WS Form conversions, step by step

Conversion Bridge WS Form integration settings showing the forms-to-track checklist
Turn on the integration and choose which forms to track
Conversion Bridge conversion label and Google Ads conversion label fields for WS Form
Set a conversion label and paste ad platform IDs, right inside Conversion Bridge
Conversion Bridge conversion data field mapping for WS Form enhanced conversions
Map form fields to enhanced conversion data like name, email, and phone
Conversion Bridge conversion journey showing the pages visited before a WS Form submission
See the full page-by-page journey for every submission
Conversion Bridge conversion details note saved on a WS Form submission
Conversion details saved on the submission itself
WS Form email notification with the conversion journey merge tag added in Conversion Bridge
Add the conversion journey to your email notifications

Features

Everything you need for WS Form tracking

Page-by-page data

Conversion journeys for WS Form

See the page-by-page path visitors take before completing a WS Form conversion. Understand what actually drives results instead of guessing.

Learn more

Conversion Journey
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Better attribution with enhanced conversions

Securely hash and send first-party customer data (email, phone, name, address) from WS Form to your ad platforms. Their algorithms can then find more real customers and waste less of your budget on clicks that never convert.

Learn more

Custom Event Tracking

Need to track something WS Form doesn't emit on its own? Define a CSS selector or JavaScript event, attach custom values, and target specific pages. Perfect for setting up important conversion events on unique or custom aspects of your WordPress website.

Learn more

Conversion Bridge › Custom Events
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Privacy Friendly

Conversion Bridge respects user consent choices. It integrates with every major consent management platform so WS Form tracking only fires after the visitor approves.

Learn more

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

71 plugin integrations
19 analytics platforms
+
9 ad platforms

Testimonials

Loved by WordPress professionals

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed

WS Form is a powerful drag-and-drop form builder for WordPress. It handles everything from a simple contact form to multi-step registration and donation forms, all in a no-code editor. Conversion Bridge adds WS Form conversion tracking on top, connecting your forms to your analytics and ad platforms so every submission is counted as a conversion, without touching any code.

Set up conversion tracking for WS Form in minutes

Turn on the WS Form integration in Conversion Bridge and choose which forms you want to track. From there, conversion tracking for WS Form runs automatically: each submission is sent to Google Analytics 4, Google Ads, Meta, TikTok, and the rest of your connected platforms. It works the same whether it's a contact form, a registration form, or a donation form.

Send custom form field data

Conversion Bridge uses WS Form's own variables system, so you can pass specific fields from a submission to your analytics or ad platform. Pick the fields that matter for a given form and Conversion Bridge sends them along with the conversion. Learn more about sending custom form data.

Enhanced conversions for WS Form

When a form collects personally identifiable information like a name, email, or phone number, Conversion Bridge can pass that data to ad platforms that support Enhanced Conversions. The platform matches the conversion back to a real person, which improves attribution when someone clicks an ad and then submits your form.

A conversion journey on every submission

Conversion Bridge records the full page-by-page path a visitor took before they submitted, and saves it right on the submission. Open any submission and you'll see a Conversion Bridge note with the session details and a link to view the complete conversion journey. You can also add that journey to your notification emails.

UTM and ad click data, saved with every submission

WS Form conversion tracking goes beyond the submit itself. Conversion Bridge remembers the campaign that brought each visitor in and writes it onto the submission: every UTM parameter, plus the ad click ID like gclid or fbclid. That data is included when you export your submissions to CSV, and it's available as variables, such as #cb_utm_source and #cb_gclid, in any WS Form action. Map them into a notification email, a webhook, or your CRM. The click ID is exactly what you need for offline conversion imports in Google Ads.