WS Form is a powerful drag-and-drop form builder for WordPress. It handles everything from a simple contact form to multi-step registration and donation forms, all in a no-code editor. Conversion Bridge adds WS Form conversion tracking on top, connecting your forms to your analytics and ad platforms so every submission is counted as a conversion, without touching any code.
Set up conversion tracking for WS Form in minutes
Turn on the WS Form integration in Conversion Bridge and choose which forms you want to track. From there, conversion tracking for WS Form runs automatically: each submission is sent to Google Analytics 4, Google Ads, Meta, TikTok, and the rest of your connected platforms. It works the same whether it's a contact form, a registration form, or a donation form.
Send custom form field data
Conversion Bridge uses WS Form's own variables system, so you can pass specific fields from a submission to your analytics or ad platform. Pick the fields that matter for a given form and Conversion Bridge sends them along with the conversion. Learn more about sending custom form data.
Enhanced conversions for WS Form
When a form collects personally identifiable information like a name, email, or phone number, Conversion Bridge can pass that data to ad platforms that support Enhanced Conversions. The platform matches the conversion back to a real person, which improves attribution when someone clicks an ad and then submits your form.
A conversion journey on every submission
Conversion Bridge records the full page-by-page path a visitor took before they submitted, and saves it right on the submission. Open any submission and you'll see a Conversion Bridge note with the session details and a link to view the complete conversion journey. You can also add that journey to your notification emails.
UTM and ad click data, saved with every submission
WS Form conversion tracking goes beyond the submit itself. Conversion Bridge remembers the campaign that brought each visitor in and writes it onto the submission: every UTM parameter, plus the ad click ID like gclid or fbclid. That data is included when you export your submissions to CSV, and it's available as variables, such as #cb_utm_source and #cb_gclid, in any WS Form action. Map them into a notification email, a webhook, or your CRM. The click ID is exactly what you need for offline conversion imports in Google Ads.