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Conversion tracking for WS Form

Set up WS Form conversion tracking in every analytics and ad platform you use, in minutes. Skip the developer fees, the tag-manager setup, and the hours of trial and error.

21 analytics platforms
+
8 ad platforms

Why Conversion Bridge

The old way vs. the new way

Tracking WS Form without Conversion Bridge

A different plugin for every platform

Install one plugin for Google Analytics, another for Meta Ads, another for whichever platform you add next. Each has its own config and its own way of reading WS Form.

Hand-wire every WS Form event

Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.

Maintain the code forever

Every WS Form update risks breaking your tracking. Every new platform means rebuilding your integration from scratch.

Discover broken tracking after the fact

Find out weeks later that WS Form conversions never made it to your analytics. Rebuild reports, lose attribution.

Tracking WS Form with Conversion Bridge

One plugin for every platform

Conversion Bridge sends WS Form events into Google Analytics, Meta Ads, and every other analytics and ad platform you connect. No extra plugins needed.

Toggle on WS Form

Flip one switch and WS Form conversions start flowing to every platform, formatted exactly how each one expects.

Enhanced Conversions ready

Conversion Bridge hashes customer data from WS Form and ships it to platforms like Google Ads and Meta for better attribution.

Live in minutes

No developer, no tag manager. Accurate WS Form conversion tracking up and running today.

What you can track with WS Form

Conversion Bridge captures these events from WS Form and sends them to every analytics and ad platform that supports them.

Enhanced Conversions ship hashed first-party customer data to supported platforms automatically for improved attribution.

Start Tracking WS Form

  • Form Submission

    Form submissions and lead data sent to every platform you connect.

  • Register

    New user registrations to measure funnel growth.

  • Login

    User login events to understand account engagement.

  • Donation

    Donation events with amount data for fundraising insights.

Features

Everything you need for WS Form tracking

Page-by-page data

Conversion journeys for WS Form

See the page-by-page path visitors take before completing a WS Form conversion. Understand what actually drives results instead of guessing.

Learn more

Conversion Journey
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Enhanced Conversions

Securely hash and send first-party customer data (email, phone, name, address) from WS Form to your ad platforms. Sharper attribution means their algorithms find more real customers and waste less of your budget on clicks that never convert.

Learn more

Custom Event Tracking

Need to track something WS Form doesn't emit on its own? Define a CSS selector or JavaScript event, attach custom values, and target specific pages. Perfect for setting up important conversion events on unique or custom aspects of your WordPress website.

Learn more

Conversion Bridge › Custom Events
Button Click: Get Started
Scroll Depth: 75%
Video Play: Demo

Privacy Friendly

Conversion Bridge respects user consent choices. It integrates with every major consent management platform so WS Form tracking only fires after the visitor approves.

Learn more

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

66 plugin integrations
21 analytics platforms
+
8 ad platforms

Testimonials

Loved by WordPress professionals

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…

N
Neil Maxwell-Keys Founder, V Learn Ltd UK

Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.

Elliot Sowersby
Elliot Sowersby Founder and Developer, RelyWP United Kingdom

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in

J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath

Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…

Zack Katz
Zack Katz GravityKit

Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion

Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard

Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…

Derek Welton
Derek Welton Ironwood Manufacturing

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed

WS Form is a comprehensive and powerful contact form builder plugin for WordPress. This plugin is designed to create professional, mobile-friendly, and accessible contact forms. It stands out due to its no-code development environment, making it easy for users to design forms without needing programming knowledge.

Send Custom Form Field Data with Conversion Bridge

The Conversion Bridge integration with WS Form allows you to select specific form fields to be passed to your analytics or ad platform. Using the existing WS Form variables system, you can easily configure specific custom fields to be sent. Learn more about sending custom form data.

Enhanced Conversions for WS Forms

You can take the custom form field data and use it to send Enhanced Conversions with WS Form. When users submit personally identifiable information in your form, such as their name or email address, you can now use that to pass along the information to ad platforms which support Enhanced Conversions. This helps improve attribution when users come to your site and submit a form from an ad click.

Adding Conversion Tracking to WS Form with Conversion Bridge in < 30 seconds

Watch this video on how to enable conversion tracking for WS Form within Conversion Bridge - it takes only 29 seconds to complete! You can also see how that translates into conversion data in various analytics platforms.