Conversion tracking for WooCommerce in Hotjar

No-code setup of analytics and important conversion events from WooCommerce in Hotjar—ready in under a minute.

WooCommerce
Hotjar
Buy Now See All Integrations

Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge
✕

Paste the Hotjar snippet & hope

Basic pageview data lands in Hotjar, but WooCommerce conversion events never fire.

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Hand-wire every WooCommerce event

Write custom JavaScript (or pay a developer) for every purchase, add-to-cart, and checkout step you want tracked.

✕

A different plugin for every platform

Install one plugin for Hotjar, another for Google Analytics, another for whatever ad platform you run next—each with its own config, its own quirks, and its own way of reading WooCommerce.

✕

Discover broken tracking after the fact

Find out weeks later that WooCommerce conversions never made it to Hotjar. Rebuild reports, lose attribution.

With Conversion Bridge

Paste your Site ID

Drop in your Site ID. That's the only "code" you touch.

Toggle on WooCommerce

Flip one switch and Hotjar starts receiving WooCommerce conversion data formatted exactly how it expects.

One plugin for every platform

Conversion Bridge sends WooCommerce events into Hotjar and every other analytics and ad platform you use — no extra plugins needed.

Live in minutes

No developer, no tag manager. Accurate WooCommerce conversion tracking in Hotjar up and running today.

What you can track

WooCommerce conversions in Hotjar

WooCommerce is a WordPress e-commerce plugin. Here's what Conversion Bridge sends into Hotjar.

Registrations

When WooCommerce triggers a registration, a conversion is tracked in Hotjar—giving you accurate measurement of which funnels grow your user base.

Logins

Track when users log in to better understand how they interact with their account.

View Item

Product view events from WooCommerce tracked in Hotjar to reveal interest signals.

Add to Cart

Cart additions with product and value data sent to Hotjar for funnel analysis.

Remove from Cart

Cart removal events for detailed checkout-funnel analysis.

Begin Checkout

Checkout initiation events with cart value sent to Hotjar.

View Cart

Cart view events to measure purchase intent.

Purchases

Conversion Bridge sends order data from WooCommerce into Hotjar to give you the metrics needed to grow online sales. You can also track individual items purchased to learn which products are your best sellers.

Purchase Item

Line-item detail for each order, so Hotjar can break down revenue by product.

About the tools

The plugin & the platform

WooCommerce

About WooCommerce

WooCommerce is the most popular eCommerce plugin in the world, powering millions of online stores across the globe. As a plugin for WordPress, it allows businesses of all sizes to create fully customizable online stores with ease. Its flexibility, scalability, and integration with a vast number of payment gateways and shipping options make it the […]

  • Enhanced conversions ready

    Sends hashed first-party customer data (email, phone, name, address) so paid ad platforms like Google Ads and Meta can improve attribution accuracy.

See WooCommerce details Visit WooCommerce

Hotjar

About Hotjar

Hotjar is a behavioral analytics and feedback platform that helps you understand not just what happens on your site, but why. With Conversion Bridge, Hotjar is integrated seamlessly into WordPress handling the proper placement of tracking scripts and automatically recording conversions. This lets you segment users by whether they completed key actions and then analyze their journeys in detail using Hotjar’s heatmaps, session recordings, and funnels. The result is a clearer picture of what drives conversions, what causes drop-offs, and how to optimize your site’s user experience.

  • GDPR-compatible

    Designed to work without identifying visitors, so tracking stays compliant under EU privacy law.

  • Free trial

    Try it before committing to a paid plan.

  • Multiple sites

    Track more than one website from a single account without extra cost per site.

  • Conversion funnels

    Build step-by-step funnel reports to see where visitors drop off on the way to converting.

  • Developer API

    Programmatic access to your data for custom reports and integrations.

See Hotjar details Visit Hotjar

Platform features

What Hotjar gives you

When you connect WooCommerce to Hotjar through Conversion Bridge, here's what's at your fingertips.

Advanced Tag Setup

Pasting the basic tracking tag isn't enough. Conversion Bridge sets up Hotjar with user identification and event tracking that the basic snippet doesn't include.

Session Recording & Heatmaps

Hotjar automatically records user sessions and generates heatmaps. Conversion Bridge enhances this with user identification and custom events for better filtering.

User Identification

Automatically identify logged-in users with their unique ID, email, name, and role. Find and filter session recordings by specific users in Hotjar's dashboard.

Membership Data

Automatically include membership levels from integrated plugins in user profiles, so you can filter recordings by membership tier and understand how different segments interact with your site.

Custom Event Tracking

Track custom events to mark important moments in session recordings. Easily find sessions where specific actions occurred.

How it works

Conversion tracking for WooCommerce setup

The WooCommerce integration is enabled with a simple toggle. From there, optionally customize the label for how the conversion appears in Hotjar—no code, no tag manager, no developer required.

Page-by-page data

Conversion Journeys for WooCommerce

Conversion Bridge records the full page-by-page path every visitor takes before and after a WooCommerce conversion. See what actually drives results instead of guessing, right inside WordPress.

Learn more

Conversion Journey
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Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

67 plugin integrations
21 analytics platforms
+
8 ad platforms

Testimonials

Loved by WordPress professionals

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Zack Katz
Zack Katz GravityKit
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech
Kane Mitchell
Kane Mitchell Mitchell Digital
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏

Alex Panagis
Alex Panagis ScaleMath
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Zack Katz
Zack Katz GravityKit
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.

R
Richard
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech
Kane Mitchell
Kane Mitchell Mitchell Digital
Read more testimonials

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed

Common questions

Yes, Conversion Bridge is a WordPress plugin and only works on WordPress-powered websites.

Yes! I am very proud of the quality and speed of support offered should you run into any issues.

Conversion Bridge supports 67 plugins, 21 analytics platforms, and 8 ad platforms. If what you need is not yet supported, send a request and I will take a look — I am always looking to grow the integration list.

Yes! Agencies are highly encouraged to check out our Agency Partner Program where you can get a free license for your own site and earn money by referring new clients to Conversion Bridge.

Yes, but using GTM will require additional setup and configuration. Conversion Bridge is a much easier way to setup analytics and ad platform conversion tracking.

Conversion Bridge can be considered a GTM replacement — one that is much easier to setup, more accurate in tracking, gives you more insights, and works directly with the analytics platforms, ad platforms and plugins in use on your WordPress website.

Yes! At any time you can upgrade to a pricing plan that includes more sites.

Absolutely. Conversion tracking is not just for ad campaigns — it is how you figure out what is actually working in your business. Without it, you are guessing which pages, emails, blog posts, and organic traffic sources are driving signups and sales.

Conversion Bridge tracks form submissions, memberships, downloads, and purchases across your WordPress site, so you can confidently decide where to spend your time, what content to double down on, and what to cut — whether you ever run a paid ad or not.

Yes. Conversion Bridge integrates with many consent management platforms, so tracking respects visitor consent decisions before anything fires.

Derek Ashauer Hi, I'm Derek. I've been building WordPress plugins for over a decade, and my goal with Conversion Bridge is to make analytics and conversion tracking setup as painless as possible. If the FAQ didn't cover it — pre-sales, an integration you wish existed, or you're stuck on setup — send it over. I read every message.