Fluent Forms is a WordPress plugin designed for creating various types of forms for your website. It's known for being user-friendly and offers a range of features that make form creation and management easy and efficient.
Key Features of Fluent Forms:
- Responsive Design: Fluent Forms ensures that forms look good on all devices, including mobiles, tablets, and desktops.
- Conditional Logic: This feature helps in creating efficient and user-friendly forms by showing or hiding fields based on user behavior. This is available in the free version of the plugin.
- Advanced Form Building: Fluent Forms allows for the creation of advanced calculators and complex forms. You can create calculators like loan, BMI, or tax calculators without needing to code.
- Email Notifications: Get real-time notifications when someone fills out a form. You can also set up automatic responses or filter out submissions based on specific conditions.
- Reusable Form Templates: Save time by reusing form templates, making it easy to replicate and modify forms for different purposes.
- Customization: Offers extensive customization options including HTML blocks, custom CSS, and more.
- CLI Capabilities: For those comfortable with command lines, Fluent Forms offers Command Line Interface tools for easy form management.
- Subscription Management: Manage a large number of subscriptions efficiently with options to organize, export data, and integrate with various platforms like Slack and Mailchimp.
- Wide Range of Form Fields: Fluent Forms includes numerous field types, from basic text fields to advanced options in the Pro version, like file uploads, quizzes, and payment fields.
- Pre-Built Forms: Comes with over 66 pre-built forms for various purposes like contact forms, registration forms, feedback forms, etc.
Why Conversion Tracking for Fluent Forms?
Fluent Forms is often the entire intake layer of a WordPress site. A contact form on the homepage. A demo request on the pricing page. A calculator on a product page. A multi-step application in a sales funnel. Each form represents a different stage in the buyer journey, and each should be reported on differently.
Conversion tracking makes that possible. Each form can be tracked independently, with its own conversion value and its own enhanced conversion data. You can map specific form fields to email, name, phone, and address so your ad platforms can recover attribution that would otherwise be lost. You can pull the calculated payment total from a Payment Summary field so each conversion is reported with its actual dollar value.
Native Per-Form Integration UI
Open any Fluent Forms form and you'll find a Conversion Bridge integration directly inside Settings → Integrations → Conversion Bridge. From there you can:
- Toggle conversion tracking on for the form
- Map any field to email, first name, last name, phone, address, city, state, postal code, or country
- Map the conversion value to any field, including the Payment Summary block and the
{submission.payment_total}shortcode - Enter per-platform conversion IDs for Google Ads, LinkedIn, and X directly on the form
Per-form conversion IDs override anything set in the main Conversion Bridge settings, so high-value forms can have their own dedicated conversion goals without rewriting the rest of your setup.
Use Cases for Fluent Forms Conversion Tracking
Track every form on the site with its own value. A contact form is worth less than a quote request, which is worth less than a paid order. Assign different conversion values per form so reporting reflects actual business impact.
Pull dynamic conversion value from calculators and payment forms. If a Fluent Forms calculator computes a quote or a payment total, conversion tracking can read that exact number and send it as the conversion value to every connected platform.
Map any field to enhanced conversion data. Fluent Forms supports custom fields, multi-input layouts, and conditional fields. The per-form integration tab lets you point email, name, phone, and full address at any field you've built.
Build retargeting audiences from specific form behavior. Submissions from different forms can flow as distinct events into Meta and Google Ads. Show different ads to people who requested a demo vs. people who only subscribed to a newsletter.
See the full conversion journey for every submission. Every submission is automatically paired with the visitor's full path through your site, viewable both in your admin and inside the Fluent Forms entry.
Conversion Events to Track in Fluent Forms
The conversion events tracked for Fluent Forms include:
Form Submission: Fires when a visitor successfully submits a tracked form. Each form can be configured independently, including the conversion value, the enhanced conversion field mapping, and the per-platform conversion IDs.
Supported Conversion Tracking Features for Fluent Forms
Native Per-Form Integration UI: Configure tracking inside each form's own settings, with field mapping, value mapping, and per-platform conversion IDs.
Field-Level Enhanced Conversions: Map email, first name, last name, phone, address, city, state, postal code, and country to any field in your form.
Dynamic Conversion Value: Map the conversion value to any form field, including the Payment Summary block and the {submission.payment_total} shortcode. Live totals, multi-payment selections, and quantity-driven prices all flow through as the correct conversion value.
Conversion Journeys: Every Fluent Forms submission is automatically paired with the visitor's full conversion journey. The journey is viewable in Conversion Bridge and a direct link is added to every Fluent Forms entry.
Conversion Journey in Email Notifications: Insert the {conversion_journey} placeholder into any Fluent Forms notification email and the full conversion journey for the submitting visitor will be embedded directly in the email.
Legacy Per-Form Toggles: If you set up Fluent Forms tracking before the new integration UI launched, your existing per-form checkboxes still work as a fallback with auto-detected email and name fields.
Multiple Platform Support: Fluent Forms submissions can be sent to 19 analytics platforms and 11 ad platforms at the same time.