Conversion tracking for Fluent Forms
Set up Fluent Forms conversion tracking in every analytics and ad platform you use, in minutes. Skip the developer fees, the tag-manager setup, and the hours of trial and error.
21 analytics platforms
8 ad platforms
Why Conversion Bridge
The old way vs. the new way
A different plugin for every platform
Install one plugin for Google Analytics, another for Meta Ads, another for whichever platform you add next. Each has its own config and its own way of reading Fluent Forms.
Hand-wire every Fluent Forms event
Write custom JavaScript (or pay a developer) for every form submission, confirmation, and field interaction you want tracked.
Maintain the code forever
Every Fluent Forms update risks breaking your tracking. Every new platform means rebuilding your integration from scratch.
Discover broken tracking after the fact
Find out weeks later that Fluent Forms conversions never made it to your analytics. Rebuild reports, lose attribution.
One plugin for every platform
Conversion Bridge sends Fluent Forms events into Google Analytics, Meta Ads, and every other analytics and ad platform you connect. No extra plugins needed.
Toggle on Fluent Forms
Flip one switch and Fluent Forms conversions start flowing to every platform, formatted exactly how each one expects.
Enhanced Conversions ready
Conversion Bridge hashes customer data from Fluent Forms and ships it to platforms like Google Ads and Meta for better attribution.
Live in minutes
No developer, no tag manager. Accurate Fluent Forms conversion tracking up and running today.
What you can track with Fluent Forms
Conversion Bridge captures these events from Fluent Forms and sends them to every analytics and ad platform that supports them.
Enhanced Conversions ship hashed first-party customer data to supported platforms automatically for improved attribution.
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Form Submission
Form submissions and lead data sent to every platform you connect.
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Login
User login events to understand account engagement.
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Register
New user registrations to measure funnel growth.
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Donation
Donation events with amount data for fundraising insights.
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Subscribe
Email-list and subscription events.
Features
Everything you need for Fluent Forms tracking
Page-by-page data
Conversion journeys for Fluent Forms
See the page-by-page path visitors take before completing a Fluent Forms conversion. Understand what actually drives results instead of guessing.
Enhanced Conversions
Securely hash and send first-party customer data (email, phone, name, address) from Fluent Forms to your ad platforms. Sharper attribution means their algorithms find more real customers and waste less of your budget on clicks that never convert.
Custom Event Tracking
Need to track something Fluent Forms doesn't emit on its own? Define a CSS selector or JavaScript event, attach custom values, and target specific pages. Perfect for setting up important conversion events on unique or custom aspects of your WordPress website.
Privacy Friendly
Conversion Bridge respects user consent choices. It integrates with every major consent management platform so Fluent Forms tracking only fires after the visitor approves.
Integrations
Your entire stack, connected
WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.
66 plugin integrations
21 analytics platforms
8 ad platforms
Testimonials
Loved by WordPress professionals
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues.
Yet, week after week after week, the leads and sales that we were seeing in our payment system did not correlate to the conversions that Meta was showing. The discrepancy was almost catastrophic for our paid advertising campaigns and caused many, many days of lost time and frustration over many months trying to figure out what the problem was, tweaking and changing things, trying to with their support and watching endless YT vids to figure it out, but to no avail.
Then we discovered ConversionBridge. It is no exaggeration to say that this plugin has resolved our tracking issues almost overnight. It took 5 mins to set up with its one-click integrations.
We switched off the old PYS plugin and ran with ConversionBridge for a week. I held my breath during my weekly meeting with our Media Buyer as he checked the stats on Meta against our sales system. We both nearly fell off our chairs when leads and sales on our system matched conversions on Meta.
It has been several months since we switched over to Conversion Bridge and the story is still the same: It has resolved a 12 month battle almost overnight and has certainly resulted in many more sales now that Meta is finally receiving accurate data. I can't recommend it enough and urge anyone using any other 'pixel' plugin to switch to it immediately.
Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues.
Yet, week after week after week, the leads and sales that we were seeing in our payment system did not correlate to the conversions that Meta was showing. The discrepancy was almost catastrophic for our paid advertising campaigns and caused many, many days of lost time and frustration over many months trying to figure out what the problem was, tweaking and changing things, trying to with their support and watching endless YT vids to figure it out, but to no avail.
Then we discovered ConversionBridge. It is no exaggeration to say that this plugin has resolved our tracking issues almost overnight. It took 5 mins to set up with its one-click integrations.
We switched off the old PYS plugin and ran with ConversionBridge for a week. I held my breath during my weekly meeting with our Media Buyer as he checked the stats on Meta against our sales system. We both nearly fell off our chairs when leads and sales on our system matched conversions on Meta.
It has been several months since we switched over to Conversion Bridge and the story is still the same: It has resolved a 12 month battle almost overnight and has certainly resulted in many more sales now that Meta is finally receiving accurate data. I can't recommend it enough and urge anyone using any other 'pixel' plugin to switch to it immediately.
Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Plans & Pricing
One plugin Every conversion Setup in minutes
Starting at only $79/year, every plan includes all integrations & features
View Plans & PricingFluent Forms is a WordPress plugin designed for creating various types of forms for your website. It's known for being user-friendly and offers a range of features that make form creation and management easy and efficient.
Key Features of Fluent Forms:
- Responsive Design: Fluent Forms ensures that forms look good on all devices, including mobiles, tablets, and desktops.
- Conditional Logic: This feature helps in creating efficient and user-friendly forms by showing or hiding fields based on user behavior. This is available in the free version of the plugin.
- Advanced Form Building: Fluent Forms allows for the creation of advanced calculators and complex forms. You can create calculators like loan, BMI, or tax calculators without needing to code.
- Email Notifications: Get real-time notifications when someone fills out a form. You can also set up automatic responses or filter out submissions based on specific conditions.
- Reusable Form Templates: Save time by reusing form templates, making it easy to replicate and modify forms for different purposes.
- Customization: Offers extensive customization options including HTML blocks, custom CSS, and more.
- CLI Capabilities: For those comfortable with command lines, Fluent Forms offers Command Line Interface tools for easy form management.
- Subscription Management: Manage a large number of subscriptions efficiently with options to organize, export data, and integrate with various platforms like Slack and Mailchimp.
- Wide Range of Form Fields: Fluent Forms includes numerous field types, from basic text fields to advanced options in the Pro version, like file uploads, quizzes, and payment fields.
- Pre-Built Forms: Comes with over 66 pre-built forms for various purposes like contact forms, registration forms, feedback forms, etc.
Why Conversion Tracking for Fluent Forms?
Fluent Forms is often the entire intake layer of a WordPress site. A contact form on the homepage. A demo request on the pricing page. A calculator on a product page. A multi-step application in a sales funnel. Each form represents a different stage in the buyer journey, and each should be reported on differently.
Conversion tracking makes that possible. Each form can be tracked independently, with its own conversion value and its own enhanced conversion data. You can map specific form fields to email, name, phone, and address so your ad platforms can recover attribution that would otherwise be lost. You can pull the calculated payment total from a Payment Summary field so each conversion is reported with its actual dollar value.
Native Per-Form Integration UI
Open any Fluent Forms form and you'll find a Conversion Bridge integration directly inside Settings → Integrations → Conversion Bridge. From there you can:
- Toggle conversion tracking on for the form
- Map any field to email, first name, last name, phone, address, city, state, postal code, or country
- Map the conversion value to any field, including the Payment Summary block and the
{submission.payment_total}shortcode - Enter per-platform conversion IDs for Google Ads, LinkedIn, and X directly on the form
Per-form conversion IDs override anything set in the main Conversion Bridge settings, so high-value forms can have their own dedicated conversion goals without rewriting the rest of your setup.
Use Cases for Fluent Forms Conversion Tracking
Track every form on the site with its own value. A contact form is worth less than a quote request, which is worth less than a paid order. Assign different conversion values per form so reporting reflects actual business impact.
Pull dynamic conversion value from calculators and payment forms. If a Fluent Forms calculator computes a quote or a payment total, conversion tracking can read that exact number and send it as the conversion value to every connected platform.
Map any field to enhanced conversion data. Fluent Forms supports custom fields, multi-input layouts, and conditional fields. The per-form integration tab lets you point email, name, phone, and full address at any field you've built.
Build retargeting audiences from specific form behavior. Submissions from different forms can flow as distinct events into Meta and Google Ads. Show different ads to people who requested a demo vs. people who only subscribed to a newsletter.
See the full conversion journey for every submission. Every submission is automatically paired with the visitor's full path through your site, viewable both in your admin and inside the Fluent Forms entry.
Conversion Events to Track in Fluent Forms
The conversion events tracked for Fluent Forms include:
Form Submission: Fires when a visitor successfully submits a tracked form. Each form can be configured independently, including the conversion value, the enhanced conversion field mapping, and the per-platform conversion IDs.
Supported Conversion Tracking Features for Fluent Forms
Native Per-Form Integration UI: Configure tracking inside each form's own settings, with field mapping, value mapping, and per-platform conversion IDs.
Field-Level Enhanced Conversions: Map email, first name, last name, phone, address, city, state, postal code, and country to any field in your form.
Dynamic Conversion Value: Map the conversion value to any form field, including the Payment Summary block and the {submission.payment_total} shortcode. Live totals, multi-payment selections, and quantity-driven prices all flow through as the correct conversion value.
Conversion Journeys: Every Fluent Forms submission is automatically paired with the visitor's full conversion journey. The journey is viewable in Conversion Bridge and a direct link is added to every Fluent Forms entry.
Conversion Journey in Email Notifications: Insert the {conversion_journey} placeholder into any Fluent Forms notification email and the full conversion journey for the submitting visitor will be embedded directly in the email.
Legacy Per-Form Toggles: If you set up Fluent Forms tracking before the new integration UI launched, your existing per-form checkboxes still work as a fallback with auto-detected email and name fields.
Multiple Platform Support: Fluent Forms submissions can be sent to 21 analytics platforms and 8 ad platforms at the same time.
Track Fluent Forms in every platform
- Fluent Forms conversion tracking for Google Ads
- Fluent Forms conversion tracking for Meta Ads
- Fluent Forms conversion tracking for LinkedIn Ads
- Fluent Forms conversion tracking for Microsoft Ads
- Fluent Forms conversion tracking for Pinterest Ads
- Fluent Forms conversion tracking for Reddit Ads
- Fluent Forms conversion tracking for TikTok Ads
- Fluent Forms conversion tracking for X (Twitter) Ads
- Conversion tracking for Fluent Forms in Google Analytics
- Conversion tracking for Fluent Forms in Plausible Analytics
- Conversion tracking for Fluent Forms in Fathom Analytics
- Conversion tracking for Fluent Forms in Usermaven
- Conversion tracking for Fluent Forms in Pirsch Analytics
- Conversion tracking for Fluent Forms in PostHog
- Conversion tracking for Fluent Forms in Microsoft Clarity
- Conversion tracking for Fluent Forms in Hotjar
- Conversion tracking for Fluent Forms in UserBird Analytics
- Conversion tracking for Fluent Forms in Simple Analytics
- Conversion tracking for Fluent Forms in AnalyticsWP
- Conversion tracking for Fluent Forms in Koko Analytics
- Conversion tracking for Fluent Forms in Active Analytics
- Conversion tracking for Fluent Forms in Swetrix
- Conversion tracking for Fluent Forms in Rybbit Analytics
- Conversion tracking for Fluent Forms in Umami
- Conversion tracking for Fluent Forms in Go Squared Analytics
- Conversion tracking for Fluent Forms in Wide Angle Analytics
- Conversion tracking for Fluent Forms in EchoDash