Ad Platform
The best WordPress plugin for Meta Ads conversion tracking
Go beyond a basic pixel setup—Conversion Bridge makes it easy to send accurate Meta Ads conversion data from 66 plugins. Optimize ad spend and improve your return on investment.
Why Conversion Bridge
The old way vs. the new way
Paste the Meta Ads pixel snippet
Fire pageviews, but lose conversion events — the data that actually drives ad optimization and retargeting.
Build a custom Conversions API integration
Pay a developer to set up server-side events, hash customer data by hand, and keep it in sync every time your site changes.
Juggle multiple pixel plugins
One plugin for Meta Ads, another for WooCommerce events, another for forms. Conflicting pixels, duplicate events, inflated costs.
Burn ad spend on bad data
Learn weeks later that purchase values never made it to Meta Ads. Campaign optimization drifts, ROAS cratered.
Paste your Meta Ads Pixel ID
Drop in your Pixel ID. That's the only "code" you touch.
Toggle on your plugins
WooCommerce, Gravity Forms, MemberPress — flip a switch and Meta Ads gets purchase, lead, and signup events formatted exactly how it expects.
Enhanced Conversions + Conversions API
Hashed customer data and server-side events sent to Meta Ads automatically. Better attribution, better audiences, better ROAS.
Up and running in minutes
No developer, no tag manager. Accurate Meta Ads conversion tracking in minutes.
Features
Comprehensive Meta Ads WordPress Plugin with No-Code Conversion Tracking
Conversion Bridge makes Meta Ads setup simple and helps you optimize your paid advertising spend with comprehensive, detailed, accurate conversion tracking for Meta Ads
Multiple Pixel Support
Configure and manage multiple Meta Pixels simultaneously from a single WordPress installation. Each pixel can have its own access token for independent Conversions API tracking, making it easy to manage multiple ad accounts, clients, or business units.
E-commerce Tracking
Full support for tracking product views, add-to-cart actions, checkout initiation, and purchases with detailed item data including product IDs, quantities, and prices. Revenue values are automatically formatted with proper currency codes.
Conversions API (CAPI) Integration
Send conversion events directly from your server to Meta's servers, bypassing browser limitations, ad blockers, and iOS privacy restrictions. Server-side tracking provides more reliable attribution data and improved match rates for your ad campaigns.
Advanced Matching (Enhanced Data)
Automatically send hashed customer data (email, first name, last name, phone) to Meta for improved audience matching. When users are logged in or submit forms, their information is securely hashed using SHA-256 before being sent, increasing match rates while maintaining privacy.
Event Deduplication
Automatic event ID generation prevents duplicate conversions when using both the Pixel and Conversions API together. Each event is assigned a unique identifier that Meta uses to deduplicate browser and server events.
Standard Event Mapping
Automatically converts common WordPress actions to Meta's standard events: form submissions become Lead events, purchases become Purchase events, registrations become CompleteRegistration events, checkouts become InitiateCheckout, and more. This ensures optimal ad optimization without manual configuration.
Consent Mode Integration
Built-in support for cookie consent plugins. When consent is granted or revoked, the integration automatically calls `fbq('consent', 'grant')` or `fbq('consent', 'revoke')` to ensure GDPR compliance with your cookie banner.
Page View Tracking via API
Optional server-side page view tracking through the Conversions API. While disabled by default, this can be enabled to ensure page views are recorded even when the browser pixel is blocked.
Custom Event Support
Track any custom event with custom parameters. Events that don't match standard mappings are automatically sent as `trackCustom` events, giving you flexibility to track unique business actions.
User Data Enrichment
For logged-in users, automatically includes external user IDs along with hashed personal data. The integration also captures and forwards Facebook browser cookies (_fbp) and click IDs (_fbc) for improved attribution.
Types of Conversions Tracking Events in Meta Ads
If you want to grow your website, setting up conversion tracking in Meta Ads on your WordPress website is essential. It shows what's working, what's not, and how users interact with your content.
Conversion Bridge makes it simple to track important events from any of the 66 plugin integrations and your own custom events into Meta Ads so you have the data to understand what is working for your site.
-
E-Commerce Events
Sends complete product data with conversion events
- Purchases
- Donations
- View Item
- Add to Cart
- Remove from Cart
- View Cart
- Begin Checkout
-
Form events
Better than automatic form tracking, ensure you get accurate tracking & collect form submission values
- Form Submissions
- Submission Values
- Registrations
- Email List Subscribes
-
Other Events
- Button Clicks
- File Downloads
- Enrollments
- Scroll
- Time on Page
- Phone Links
- Search Results
- Video Plays
- Image Clicks
- Popups Opened/Closed
- Custom JavaScript Events
Features
Go beyond Meta Ads
Conversion Bridge does more than just send data to Meta Ads. Here's what else comes in the box.
Plugin Integrations
Track conversions from your WordPress plugins: ecommerce, forms, memberships, donations, and more. No code required.
Analytics Platforms
Set up analytics in minutes, not hours. Conversion Bridge costs less than the developer time it replaces.
Every Type of Conversion
Automatically track purchases, form submissions, button clicks, signups, downloads, and more across all the platforms you connect. No code, no tag manager.
Enhanced Conversions
Securely hash and send first-party customer data (email, phone, name, address) to your ad platforms. Sharper attribution means their algorithms find more real customers and waste less of your budget on clicks that never convert.
Detailed Commerce Data
Full order data from your ecommerce, membership, donation, and other commerce plugins, collected and formatted exactly as each platform needs it.
No setup required — your commerce plugin is detected automatically and tracked correctly.
Custom Event Tracking
Track unique elements that don't fit an existing integration. Define a CSS selector or JavaScript event, attach custom values, and target specific pages.
Perfect for tracking button clicks, video plays, scroll depth, file downloads, and any other custom interaction on your site.
Page-by-page data
Conversion Journeys
See exactly what your customers did before and after converting, page by page. Understand behavior, improve funnels, and uncover what actually drives results instead of guessing.
Privacy Friendly
Conversion Bridge respects user consent choices. It integrates with every major consent management platform so tracking only fires after the visitor approves.
Tools & Reports
Make the most of your data
Dashboards in Admin
View your key metrics right inside WordPress. Track trends over time, see top converting pages, and understand what's working.
Weekly Email Reports
Get a weekly summary of conversions, revenue, and top-performing sources delivered straight to your inbox. Stay informed without logging in.
UTM Tracking & Reports
See which campaigns bring buyers, which landing pages convert, and build UTM links directly from your WordPress dashboard.
Top Landing Pages
See which pages drive the most conversions, sessions, and revenue so you know where to focus your efforts.
Dashboard Widget
A quick-glance conversion summary right on your WordPress dashboard. See your numbers the moment you log in.
Form Abandonment Tracking Coming Soon
See which forms visitors start but never finish. Identify drop-off points and optimize your forms to capture more leads.
Integrations
Your entire stack, connected
WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.
Testimonials
Loved by WordPress professionals
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues.
Yet, week after week after week, the leads and sales that we were seeing in our payment system did not correlate to the conversions that Meta was showing. The discrepancy was almost catastrophic for our paid advertising campaigns and caused many, many days of lost time and frustration over many months trying to figure out what the problem was, tweaking and changing things, trying to with their support and watching endless YT vids to figure it out, but to no avail.
Then we discovered ConversionBridge. It is no exaggeration to say that this plugin has resolved our tracking issues almost overnight. It took 5 mins to set up with its one-click integrations.
We switched off the old PYS plugin and ran with ConversionBridge for a week. I held my breath during my weekly meeting with our Media Buyer as he checked the stats on Meta against our sales system. We both nearly fell off our chairs when leads and sales on our system matched conversions on Meta.
It has been several months since we switched over to Conversion Bridge and the story is still the same: It has resolved a 12 month battle almost overnight and has certainly resulted in many more sales now that Meta is finally receiving accurate data. I can't recommend it enough and urge anyone using any other 'pixel' plugin to switch to it immediately.
Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues. Yet, week after week after week, the leads and sales that we were seeing in our payment…
Prior to discovering Conversion Bridge we battled for almost 12-months with another well-known plugin that was supposed to resolve our Meta tracking issues.
Yet, week after week after week, the leads and sales that we were seeing in our payment system did not correlate to the conversions that Meta was showing. The discrepancy was almost catastrophic for our paid advertising campaigns and caused many, many days of lost time and frustration over many months trying to figure out what the problem was, tweaking and changing things, trying to with their support and watching endless YT vids to figure it out, but to no avail.
Then we discovered ConversionBridge. It is no exaggeration to say that this plugin has resolved our tracking issues almost overnight. It took 5 mins to set up with its one-click integrations.
We switched off the old PYS plugin and ran with ConversionBridge for a week. I held my breath during my weekly meeting with our Media Buyer as he checked the stats on Meta against our sales system. We both nearly fell off our chairs when leads and sales on our system matched conversions on Meta.
It has been several months since we switched over to Conversion Bridge and the story is still the same: It has resolved a 12 month battle almost overnight and has certainly resulted in many more sales now that Meta is finally receiving accurate data. I can't recommend it enough and urge anyone using any other 'pixel' plugin to switch to it immediately.
Conversion tracking made easy! Conversion Bridge is super simple to setup, and offers some very useful features. Definitely worth the investment.
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in …
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in the first few days vs doing it the old way on time labour alone. Conversion tracking across Google Ads and Meta Advertising has been very reliable and constant updates from the team, they are quick to respond to if you have any queries. The documentation is well written and constantly improved to make the setup process as easy as possible for each integration, streamlining the workflow for myself and the team. Don't hesitate to sign up and support this valuable plugin for anyone running a modern revenue/data focused marketing agency on Wordpress. You will not be disappointed.
The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. 👏
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always…
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is always adding features and keeping on top of the latest trends. It’s great that I no longer need to.
Thanks, Conversion Bridge, for making script management simple!
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion …
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion Bridge is an ideal solution.
I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried 🥪
It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing 🙌
Works perfectly and delivers exactly as promised. The customer service is excellent—quick to respond and incredibly helpful. Highly recommended.
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the…
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of the park. Its nice to have a centralize location for sending data to analytics platforms.
Plans & Pricing
One plugin Every conversion Setup in minutes
Starting at only $79/year, every plan includes all integrations & features
View Plans & PricingWordPress Conversion Tracking for Meta Ads
- Meta Ads conversion tracking for WooCommerce
- Meta Ads conversion tracking for Easy Digital Downloads
- Meta Ads conversion tracking for WS Form
- Meta Ads conversion tracking for LifterLMS
- Meta Ads conversion tracking for Fluent Forms
- Meta Ads conversion tracking for Gravity Forms
- Meta Ads conversion tracking for Formidable Forms
- Meta Ads conversion tracking for WP Forms
- Meta Ads conversion tracking for Ninja Forms
- Meta Ads conversion tracking for Forminator
- Meta Ads conversion tracking for Contact Form 7
- Meta Ads conversion tracking for Happy Forms
- Meta Ads conversion tracking for Everest Forms
- Meta Ads conversion tracking for Calculated Fields Form
- Meta Ads conversion tracking for Quill Forms
- Meta Ads conversion tracking for Form Maker by 10web
- Meta Ads conversion tracking for JetFormBuilder
- Meta Ads conversion tracking for Kali Forms
- Meta Ads conversion tracking for LearnDash
- Meta Ads conversion tracking for Sensei
- Meta Ads conversion tracking for Charitable
- Meta Ads conversion tracking for BookingPress
- Meta Ads conversion tracking for LatePoint
- Meta Ads conversion tracking for Simply Schedule Appointments
- Meta Ads conversion tracking for Groundhogg
- Meta Ads conversion tracking for FluentCRM
- Meta Ads conversion tracking for Mailster
- Meta Ads conversion tracking for The Newsletter Plugin
- Meta Ads conversion tracking for MailPoet
- Meta Ads conversion tracking for Mailchimp for WordPress
- Meta Ads conversion tracking for weForms
- Meta Ads conversion tracking for Popup Builder
- Meta Ads conversion tracking for Holler Box
- Meta Ads conversion tracking for Thrive Leads
- Meta Ads conversion tracking for IceGram
- Meta Ads conversion tracking for WP Subscribe Pro
- Meta Ads conversion tracking for Restrict Content Pro
- Meta Ads conversion tracking for Paid Memberships Pro
- Meta Ads conversion tracking for MemberMouse
- Meta Ads conversion tracking for MemberPress
- Meta Ads conversion tracking for UltimateMember
- Meta Ads conversion tracking for Simple Membership
- Meta Ads conversion tracking for SureMembers
- Meta Ads conversion tracking for SureCart
- Meta Ads conversion tracking for Ultimate Membership Pro
- Meta Ads conversion tracking for BuddyBoss
- Meta Ads conversion tracking for Profile Builder Pro
- Meta Ads conversion tracking for Paid Member Subscriptions
- Meta Ads conversion tracking for Sunshine Photo Cart
- Meta Ads conversion tracking for WP Simple Pay
- Meta Ads conversion tracking for ProfilePress
- Meta Ads conversion tracking for WP User Frontend
- Meta Ads conversion tracking for GiveWP
- Meta Ads conversion tracking for Download Monitor
- Meta Ads conversion tracking for Tutor LMS
- Meta Ads conversion tracking for SliceWP
- Meta Ads conversion tracking for Kadence
- Meta Ads conversion tracking for ClickWhale
- Meta Ads conversion tracking for WordPress Blocks
- Meta Ads conversion tracking for AffiliateWP
- Meta Ads conversion tracking for Solid Affiliate
- Meta Ads conversion tracking for Leaky Paywall
- Meta Ads conversion tracking for Bricks Builder
- Meta Ads conversion tracking for Document Library Pro
- Meta Ads conversion tracking for Beaver Builder
- Meta Ads conversion tracking for Elementor
- Meta Ads conversion tracking for Divi 4
- Meta Ads conversion tracking for SureForms
- Meta Ads conversion tracking for Bricksforge Pro Forms
- Meta Ads conversion tracking for Popup Maker
- Meta Ads conversion tracking for Hustle by wpmudev
- Meta Ads conversion tracking for Greyd Suite
- Meta Ads conversion tracking for Breakdance
- Meta Ads conversion tracking for Paymattic
- Meta Ads conversion tracking for FluentCart
- Meta Ads conversion tracking for Freemius
- Meta Ads conversion tracking for Fluent Affiliate
- Meta Ads conversion tracking for Fluent Community
- Meta Ads conversion tracking for CheckoutWC
- Meta Ads conversion tracking for Highlight and Share
- Meta Ads conversion tracking for Bit Form
- Meta Ads conversion tracking for FunnelKit Automations











































