Ad Platform

The best WordPress plugin for Microsoft Ads conversion tracking

Go beyond a basic pixel setup—Conversion Bridge makes it easy to send accurate Microsoft Ads conversion data from 67 plugins. Optimize ad spend and improve your return on investment.

67 plugin integrations
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Why Conversion Bridge

The old way vs. the new way

Without Conversion Bridge
✕

Paste the Microsoft Ads pixel snippet

Fire pageviews, but lose conversion events ā€” the data that actually drives ad optimization and retargeting.

✕

Build a custom Conversions API integration

Pay a developer to set up server-side events, hash customer data by hand, and keep it in sync every time your site changes.

✕

Juggle multiple pixel plugins

One plugin for Microsoft Ads, another for WooCommerce events, another for forms. Conflicting pixels, duplicate events, inflated costs.

✕

Burn ad spend on bad data

Learn weeks later that purchase values never made it to Microsoft Ads. Campaign optimization drifts, ROAS cratered.

With Conversion Bridge for Microsoft Ads

Paste your Microsoft Ads UET Tag ID

Drop in your UET Tag ID. That's the only "code" you touch.

Toggle on your plugins

WooCommerce, Gravity Forms, MemberPress — flip a switch and Microsoft Ads gets purchase, lead, and signup events formatted exactly how it expects.

Enhanced Conversions

Securely hashed first-party customer data improves Microsoft Ads attribution accuracy automatically.

Up and running in minutes

No developer, no tag manager. Accurate Microsoft Ads conversion tracking in minutes.

Types of Conversions Tracking Events in Microsoft Ads

If you want to grow your website, setting up conversion tracking in Microsoft Ads on your WordPress website is essential. It shows what's working, what's not, and how users interact with your content.

Conversion Bridge makes it simple to track important events from any of the 67 plugin integrations and your own custom events into Microsoft Ads so you have the data to understand what is working for your site.

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  • E-Commerce Events

    Sends complete product data with conversion events

    • Purchases
    • Donations
    • View Item
    • Add to Cart
    • Remove from Cart
    • View Cart
    • Begin Checkout

  • Form events

    Better than automatic form tracking, ensure you get accurate tracking & collect form submission values

    • Form Submissions
    • Submission Values
    • Registrations
    • Email List Subscribes

  • Other Events

    • Button Clicks
    • File Downloads
    • Enrollments
    • Scroll
    • Time on Page
    • Phone Links
    • Search Results
    • Video Plays
    • Image Clicks
    • Popups Opened/Closed
    • Custom JavaScript Events

Features

Go beyond Microsoft Ads

Conversion Bridge does more than just send data to Microsoft Ads. Here's what else comes in the box.

67

Plugin Integrations

Track conversions from your WordPress plugins: ecommerce, forms, memberships, donations, and more. No code required.

21

Analytics Platforms

Set up analytics in minutes, not hours. Conversion Bridge costs less than the developer time it replaces.

8

Ad Platforms

Accurate conversion data makes every ad dollar work harder. One smarter campaign earns back the cost several times over.

Every Type of Conversion

Automatically track purchases, form submissions, button clicks, signups, downloads, and more across all the platforms you connect. No code, no tag manager.

Learn more

Purchase
Form Submission
Click
Subscribe
Register
File Download
Add to Cart
Begin Checkout
Donation
Booking
Enroll
Search
Page View
View Item
Login
Scroll
Time on Page
Play

Enhanced Conversions

Securely hash and send first-party customer data (email, phone, name, address) to your ad platforms. Sharper attribution means their algorithms find more real customers and waste less of your budget on clicks that never convert.

Learn more

Detailed Commerce Data

Full order data from your ecommerce, membership, donation, and other commerce plugins, collected and formatted exactly as each platform needs it.

No setup required — your commerce plugin is detected automatically and tracked correctly.

See commerce tracking

Order receipt with detailed commerce data

Custom Event Tracking

Track unique elements that don't fit an existing integration. Define a CSS selector or JavaScript event, attach custom values, and target specific pages.

Perfect for tracking button clicks, video plays, scroll depth, file downloads, and any other custom interaction on your site.

Learn more

Conversion Bridge › Custom Events
Button Click: Get Started
Scroll Depth: 75%
Video Play: Demo

Page-by-page data

Conversion Journeys

See exactly what your customers did before and after converting, page by page. Understand behavior, improve funnels, and uncover what actually drives results instead of guessing.

Learn more

Conversion Journey
×

Privacy Friendly

Conversion Bridge respects user consent choices. It integrates with every major consent management platform so tracking only fires after the visitor approves.

Learn more

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Tools & Reports

Make the most of your data

Dashboard mockup

Dashboards in Admin

View your key metrics right inside WordPress. Track trends over time, see top converting pages, and understand what's working.

Email report mockup

Weekly Email Reports

Get a weekly summary of conversions, revenue, and top-performing sources delivered straight to your inbox. Stay informed without logging in.

UTM reports mockup

UTM Tracking & Reports

See which campaigns bring buyers, which landing pages convert, and build UTM links directly from your WordPress dashboard.

Top landing pages report

Top Landing Pages

See which pages drive the most conversions, sessions, and revenue so you know where to focus your efforts.

WordPress dashboard widget

Dashboard Widget

A quick-glance conversion summary right on your WordPress dashboard. See your numbers the moment you log in.

Form abandonment tracking

Form Abandonment Tracking Coming Soon

See which forms visitors start but never finish. Identify drop-off points and optimize your forms to capture more leads.

Integrations

Your entire stack, connected

WordPress plugins on one side, analytics and ad platforms on the other — Conversion Bridge links them together. Without code or headaches.

67 plugin integrations
21 analytics platforms
+
8 ad platforms

Testimonials

Loved by WordPress professionals

The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in ā€¦
J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. šŸ‘

Alex Panagis
Alex Panagis ScaleMath
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is alwaysā€¦
Zack Katz
Zack Katz GravityKit
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion ā€¦
Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried šŸ„Ŗ

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing šŸ™Œ

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellentā€”quick to respond and incredibly helpful. Highly recommended.

R
Richard
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of theā€¦
Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech
Kane Mitchell
Kane Mitchell Mitchell Digital
The huge painful amount of time and attention to detail it takes to setup conversion tracking with Google Tags for Gravity forms is crazy compared to the near 1 click install of ConvervsionBridge, the plugin will pay for itself in ā€¦
J
James Persson Unbranded Digital AU

The best analytics solution for WordPress. Never thought anyone would make it this easy to set up conversion tracking/integrate with FB Ads and G Ads in a matter of minutes. šŸ‘

Alex Panagis
Alex Panagis ScaleMath
Conversion Bridge allowed us to replace three different plugins and over 50 lines of janky, conflicting code. Now, when we need to adjust our setup, we go to the CB dashboard and make a change. Easy! Derek is alwaysā€¦
Zack Katz
Zack Katz GravityKit
Conversion Bridge enabled us to centralize our analytics configuration, transforming a hodgepodge of separate implementations into a single hub that is easy to manage and maintain. For anyone looking to simplify their analytics setup while ensuring accuracy and consistency, Conversion ā€¦
Casey Burridge
Casey Burridge GravityKit

I really just love that I can trust that everything I might eventually need is getting synced back. Never felt confident with the other solutions I've tried šŸ„Ŗ

Ian Misner
Ian Misner KestrelWP

It's been one of the best tools we've rolled out at our agency, huge time saver for us. Keep doing what you're doing šŸ™Œ

Richard Henney
Richard Henney

Works perfectly and delivers exactly as promised. The customer service is excellentā€”quick to respond and incredibly helpful. Highly recommended.

R
Richard
Solid tool and platform to getting analytics. I had some questions about how to see specific pieces of events in GA4 and how to past those to events from Conversion Bridge to GA4 and they knocked it out of theā€¦
Derek Welton
Derek Welton Ironwood Manufacturing

Conversion Bridge has simplified website traffic and conversion tracking. Derek's response time when I have questions or feature requests is incredible. Conversion Bridge is now part of my plugin stack for every WordPress website.

Reuben Hochstetler
Reuben Hochstetler Touchdown Tech
Kane Mitchell
Kane Mitchell Mitchell Digital
Read more testimonials

Plans & Pricing

One plugin Every conversion Setup in minutes

Starting at only $79/year, every plan includes all integrations & features

View Plans & Pricing
14-day money back guarantee Premium 1-on-1 support No tag manager needed