WP User Frontend

Conversion Bridge tracks form submissions and subscription purchases from WP User Frontend as conversions. Form tracking is configured on a per-form basis, while subscription purchase tracking is enabled globally.

Setup Instructions

Enabling the Integration

1. In your WordPress admin, go to Settings > Conversion Bridge > Integrations.
2. Find WP User Frontend in the list and enable the integration.

Configuring Form Tracking

Form conversion tracking is configured on a per-form basis:

1. Go to User Frontend > Post Forms and edit a form.
2. In the form builder, go to Settings > Post Settings > Conversion Tracking.
3. Enable the Enable Conversion Tracking toggle.
4. Optionally enter a Conversion Tracking Label (default: "Form Submission"). Learn more about conversion labels and values.
5. Optionally enter a Conversion Tracking Value.
6. Save the form.

Configuring Subscription Purchase Tracking

1. In the integration settings, check Track subscription purchases.
2. Optionally customize the Purchase label (default: "Subscription Purchase").
3. Click Save Changes to start tracking your conversions.

How It Works

• Form submissions: When a visitor submits a form with conversion tracking enabled, a form submission event fires on the client side after a successful submission.
• Subscription purchases: When a visitor reaches the payment page for a subscription or pay-per-post, a purchase event fires on the payment button click. This includes the subscription or post amount.
• Only forms with conversion tracking enabled will fire events. Forms without it enabled are not tracked.

Tracked Data

Every event includes a conversion label and conversion value.

Form submission event

• title — The form title
• id — The form ID

Subscription purchase event

• title — The subscription or post title
• id — The subscription pack or form ID
• currency — Currency code
• items — Array with the purchased item:
• item_id — Pack or form ID
• item_name — Subscription or post title
• price — Purchase amount
• quantity — Always 1

Enhanced conversion data

For forms with an email field, Conversion Bridge can capture the visitor's email address as enhanced conversion data. To enable this:

1. Edit the form in the WP User Frontend form builder.
2. Click on an Email Address field in your form.

3. In the field settings, check Use this email field for enhanced conversion tracking.

4. _email — The email address entered in the selected field