WP Forms

Enabling Conversion Tracking on WPForms

• Edit your form
• In the Settings tab, find the Conversion Tracking section
• Check the option to enable Conversion Tracking
• (Optional) Include additional labels and values

Enabling Enhanced Conversions for WPForms

You can decide which email field you want to securely send as Enhanced Conversion data. Edit the email field you wish to assign and toggle the "Use for Enhanced Conversions" option.

Including Conversion Journey in Emails

To include the Conversion Journey in the any of the emails (recommend only Admin notification emails), you can insert (or find it in the list of available Smart tags) the {conversion_journey} Smart tag within the content of the email you would like it to appear.