Ultimate Member

Conversion Bridge tracks membership registrations from Ultimate Member as conversions. When a new member registers, a conversion event is sent to all your connected analytics and ad platforms.

Enabling Conversion Tracking for Ultimate Member

1. In your WordPress admin, go to Settings > Conversion Bridge > Integrations.
2. Find Ultimate Member in the list and enable the integration.
3. Check Track membership registrations to enable tracking.
4. Optionally customize the Membership register label (default: "Register"). Learn more about conversion labels and values.
5. Click Save Changes to start tracking your conversions.

How It Works

• When a new member registers through an Ultimate Member form, Conversion Bridge flags the registration for tracking.
• The conversion event fires on the member's next page load after registering. This ensures the event is tracked on the frontend where your analytics platforms can receive it.
• Each registration is tracked only once. After the event fires, the tracking flag is removed to prevent duplicates.

Tracked Data

Every event includes a conversion label and conversion value.

Enhanced conversion data

Conversion Bridge automatically includes the new member's details as enhanced conversion data:

• _email — Member email address
• _first_name — Member first name
• _last_name — Member last name