SureCart

Conversion Bridge tracks the full shopping funnelRepresents the step-by-step process users take before completing a conversion, such as making a purchase or signing up. from SureCart as conversions. From product page views to completed purchases, every step is sent to all your connected analytics and ad platforms.

This integration tracks:

• Purchases: When a customer completes checkout
• Product views: When a visitor views a single product page
• Add to cart: When a visitor adds a product to their cart
• View cart: When a visitor views their cart
• Begin checkout: When a visitor starts the checkout process

Setup Instructions

1. In your WordPress admin, go to Settings > Conversion Bridge > Integrations.
2. Find SureCart in the list and enable the integration.
3. Enable the events you want to track. Each event has a checkbox and an optional custom label. Learn more about conversion labels and values.
4. Track purchases (default label: "Order") — Includes order total and line items
5. Track each single product page view (default label: "View item: %title%")
6. Track item add to cart (default label: "Add to cart: %title%")
7. Track cart view (default label: "View cart") — Includes order total and line items
8. Track begin checkout (default label: "Begin checkout") — Includes order total and line items
9. Click Save Changes to start tracking your conversions.

How It Works

• All events are tracked on the client side using SureCart's built-in JavaScript events. No page reload is needed.
• Purchase events fire when checkout is completed and include the full order details with line items, amounts, tax, shipping, and coupon data.
• Product view events fire on single product pages when SureCart loads the product data.
• Add to cart events fire when a visitor adds a product to their cart, including variant and category details.
• View cart events fire when a visitor opens their cart, including all current line items.
• Begin checkout events fire when a visitor initiates the checkout process.

Tracked Data

Every event includes a conversion label and conversion value.

Purchase event

• transaction_id — The checkout ID
• currency — The order currency
• shipping — Shipping amount
• tax — Tax amount
• coupon — Discount coupon code (if applicable)
• items — Array of products in the order:
• item_id — Price ID
• item_name — Product name
• price — Per-unit price
• quantity — Quantity purchased
• item_sku — Product SKU (if available)
• item_variant — Variant option names (if applicable)

Product view event

• currency — Product currency
• items — Array containing the viewed product:
• item_id — Product ID
• item_name — Product name
• price — Product price
• quantity — Always 1
• item_category — Product collection names

Add to cart event

• currency — Product currency
• items — Array containing the added product:
• item_id — Product ID
• item_name — Product name
• price — Product price
• quantity — Quantity added
• item_variant_id — Variant ID (if applicable)
• item_sku — Variant SKU (if applicable)
• item_variant — Variant option names (if applicable)
• item_category — Product collection names

View cart event

• currency — Cart currency
• items — Array of products in the cart:
• item_id — Price ID
• item_name — Product name
• price — Per-unit price
• quantity — Quantity
• item_variant — Variant option names (if applicable)
• item_category — Product collection names

Begin checkout event

• currency — Checkout currency
• items — Array of products in the checkout:
• item_id — Price ID
• item_name — Product name
• price — Per-unit price
• quantity — Quantity
• item_variant — Variant option names (if applicable)
• item_category — Product collection names

Enhanced conversion data

Conversion Bridge automatically includes customer data with purchase events as enhanced conversion data:

• _email — Customer email address
• _first_name — Customer first name
• _last_name — Customer last name
• _phone — Customer phone number

Begin checkout events also include:

• _email — The email entered during checkout

Custom Event Labels

Each event has its own customizable label:

• Purchase label: Default is "Order"
• View product item label: Default is "View item: %title%". Use %title% to include the product name
• Add to cart label: Default is "Add to cart: %title%". Use %title% to include the product name
• View cart label: Default is "View cart"
• Begin checkout label: Default is "Begin checkout"