Sunshine Photo Cart

Conversion Bridge tracks photo orders from Sunshine Photo Cart as conversions. When a customer completes a purchase, a conversion event with the full order details is sent to all your connected analytics and ad platforms.

Setup Instructions

1. In your WordPress admin, go to Settings > Conversion Bridge > Integrations.
2. Find Sunshine Photo Cart in the list and enable the integration.
3. Check Track orders to track completed purchases. Optionally customize the Order label (default: "Order"). Learn more about conversion labels and values.
4. Optionally check Track each product in order as separate event to fire an additional event for each item in the order. You can customize the Product item purchase label (default: "Order Item: %title%"). Use %title% to include the product name.
5. Click Save Changes to start tracking your conversions.

How It Works

• When a customer completes a purchase, Conversion Bridge reads the order details from the receipt page and fires a purchase event.
• The purchase event includes the full order total, currency, shipping, tax, and a breakdown of every item in the order.
• If individual item tracking is enabled, a separate event is fired for each product in the order alongside the main purchase event.
• Each order is only tracked once to prevent duplicate conversions.

Tracked Data

Every event includes a conversion label and conversion value.

Purchase event

• transaction_id — The order ID
• currency — The order currency
• shipping — Shipping amount
• tax — Tax amount
• items — Array of products in the order:
• item_id — Product ID
• item_name — Product name
• category — Gallery name
• price — Product price
• quantity — Quantity ordered

Individual item event

• id — Product ID
• name — Product name
• quantity — Quantity ordered
• price — Product price

Enhanced conversion data

Conversion Bridge automatically includes customer data with purchase events as enhanced conversion data:

• _email — Customer email address
• _first_name — Customer first name
• _last_name — Customer last name
• _phone — Customer phone number

Custom Event Labels

You can customize the labels for each event type:

• Order label: Default is "Order". Used for the main purchase event.
• Product item purchase label: Default is "Order Item: %title%". Use %title% to insert the product name. For example, "Photo: %title%" would produce "Photo: Family Portrait 8x10".