Ninja Forms

Enabling Conversion Tracking in Ninja Forms

• For your form, go to Settings > Conversion Tracking
• Click the toggle to enable Conversion Tracking
• (Optionally) Enter a custom label and value
• (Optionally) Enter your Google Ads conversion ID

Sending Custom Form Data in Ninja Forms

The Conversion Bridge integration with Ninja Forms allows you to select specific form fields to be passed to your analytics or ad platform. Using the existing field assignment system, you can easily configure specific custom fields to be sent.

• In your Conversion Tracking action, find the Data Fields section
• Enter a custom key or select one of the pre-existing know Personally Identifiable fields (like First/Last Name, Email)
• Select a form field to populate the Value

Note: Personally identifiable information must prefix the "Key" with an underscore. For example, use "_email", "_first_name", or "_last_name". This tells Conversion Bridge this information to be treated as sensitive personal information. You are responsible for ensuring you properly indicate personally identifiable information and not doing so could violate the Terms of Use of your analytics platform.

Sending Enhanced Conversion Data in Gravity Forms

The Conversion Bridge integration with WS Form allows you to select specific form fields to be passed to your enabled ad platforms securely as enhanced conversion data. Adding values to be used for enhanced conversion data works exactly the same as custom form data described above, except you need to use specific Key values. Learn more about sending custom form data and personally identifiable information.

Including Conversion Journey in Emails

To include the Conversion Journey in the any of the emails (recommend only Admin notification emails), you can insert the {conversion_journey} merge tag within the content of the email you would like it to appear.