MemberMouse

Conversion Bridge tracks membership purchases from MemberMouse as conversions. When a customer completes a purchase, a conversion event with the full order details is sent to all your connected analytics and ad platforms.

Setup Instructions

1. In your WordPress admin, go to Settings > Conversion Bridge > Integrations.
2. Find MemberMouse in the list and enable the integration.
3. Check Track purchases to track completed membership orders. Optionally customize the Order label (default: "Order"). Learn more about conversion labels and values.
4. Optionally check Track each product in order as separate event to fire an additional event for each product in the order. You can customize the Product item purchase label (default: "Order Item: %title%"). Use %title% to include the product name.
5. Click Save Changes to start tracking your conversions.

How It Works

• When a customer completes a purchase, MemberMouse redirects them to a confirmation page. Conversion Bridge reads the transaction details from that page and fires a purchase event.
• The purchase event includes the full order total, currency, tax, and a breakdown of each product in the order.
• If individual item tracking is enabled, a separate event is fired for each product in the order in addition to the main purchase event.

Tracked Data

Every event includes a conversion label and conversion value.

Purchase event

• transaction_id — The order number
• currency — The order currency
• tax — Tax amount
• items — Array of products in the order:
• item_id — Product ID
• item_name — Product description
• price — Product amount
• quantity — Always 1

Individual item event

• id — Product ID
• name — Product description
• quantity — Always 1
• price — Product amount

Enhanced conversion data

Conversion Bridge automatically includes customer data with both purchase and item events as enhanced conversion data:

• _email — Customer email address
• _first_name — Customer first name
• _last_name — Customer last name
• _phone — Customer phone number
• _city — Billing city
• _state — Billing state
• _zip — Billing zip code
• _country — Billing country

Custom Event Labels

You can customize the labels for each event type:

• Order label: Default is "Order". This label is used for the main purchase event.
• Product item purchase label: Default is "Order Item: %title%". Use %title% to insert the product name. For example, "Purchased: %title%" would produce "Purchased: Gold Membership".