Kadence

Conversion Bridge adds conversion tracking directly into the WordPress block editor for Kadence blocks. You configure tracking on individual forms and buttons — no global settings or shortcodes needed. Supported blocks:

• Advanced Form — Track form submissions
• Button — Track button clicks

Setting Up Conversion Tracking

1. In your WordPress admin, go to Settings > Conversion Bridge > Integrations and enable Kadence.
2. Open a page or post in the block editor that contains a Kadence Advanced Form or Button block.
3. Click on the block you want to track.
4. In the block settings panel on the right, find the Conversion Tracking section.
5. Toggle Enable Conversion Tracking on.
6. Optionally enter a custom Conversion Label and Value.
7. If you use ad platforms that need per-event conversion IDs (like Google Ads), fill in the platform-specific fields that appear.
8. Click Update or Publish to save your changes.

Conversion Bridge also lets you edit forms directly from the integration settings page. Click the See Forms link to go to your Kadence forms list, or navigate to any page with a Kadence button block.

Supported Blocks

Advanced Form

When a visitor submits a Kadence Advanced Form with tracking enabled, a form submission conversion is sent to all your connected platforms.

• Default label: The form's title, or your custom label if set
• Event type: form_submit

Kadence's Advanced Form block is a full-featured form builder built into the block editor. It supports email fields, text fields, textareas, select dropdowns, checkboxes, radio buttons, number fields, and phone fields. Conversion Bridge works with all of these field types.

Button

When a visitor clicks a Kadence Button block with tracking enabled, a click conversion is sent to all your connected platforms.

• Default label: The button's display text, or your custom label if set
• Event type: click

Tracked Data

Every event includes a conversion label and conversion value.

Form Submission Events

• id — The form's post ID
• title — The form's title
• label — Your custom conversion label (if set)

Enhanced conversion data

If you assign fields for enhanced conversions, the following data is also included:

• _email — Email address
• _first_name — First name
• _last_name — Last name
• _phone — Phone number
• Custom fields — Any custom field name you define

Button Click Events

• url — The button's link URL
• button_label — The button's display text

Enhanced Conversions

Enhanced conversions are supported on the Advanced Form block. You can assign individual form fields to specific data types, so Conversion Bridge knows which field contains the email, name, phone, or other customer data.

Assigning Fields for Enhanced Conversions

1. Open a page with a Kadence Advanced Form in the block editor.
2. Click on the individual field block you want to assign (for example, an email field).
3. In the block settings panel on the right, find the Enhanced Conversions section.
4. From the Use this field for dropdown, select the data type:
5. Email — For email address fields
6. First Name — For first name fields
7. Last Name — For last name fields
8. Phone — For phone number fields
9. Custom — For any other data (enter a custom key like "company" or "address")
10. If you selected Custom, enter the custom field name in the text box that appears.
11. Repeat for other fields you want to include.
12. Click Update or Publish to save.

The Enhanced Conversions panel only appears on field blocks when you have at least one ad platform active in Conversion Bridge that supports enhanced conversions.

If no fields are explicitly assigned, Conversion Bridge will attempt to detect the first email field in the form automatically.

Enhanced conversions are not available on Button blocks since they don't collect user information.

Platform-Specific Fields

Some ad platforms require their own conversion identifiers. When these platforms are enabled in Conversion Bridge, additional fields appear in the Conversion Tracking section for each block:

• Google Ads — Enter a Conversion Label for the specific conversion action
• LinkedIn Ads — Enter a Conversion ID
• X (Twitter) Ads — Enter a Conversion ID

Not all platforms need per-block identifiers. Platforms like Meta Ads, Microsoft Ads, and Pinterest Ads track all conversion events automatically without needing IDs on each form or button.