Conversion Bridge 1.6 is now available – the first release in 2025! This release includes very highly requested features around Enhanced Conversions which will help marketers get more accurate attribution for ad platform integrations. Also included is some small but mighty improvements to various plugin integrations and platforms as well as ongoing performance optimizations.
Enhanced Conversions
Currently the most requested feature has been adding support for Enhanced Conversions. Enhanced conversions refer to improved methods of tracking and attributing conversions (actions like purchases, sign-ups, etc.) on your website. These enhanced tracking systems provide more accurate data by using first-party data, such as customer information (email, first name, last name, etc.), which is passed through securely and used to match conversions to the right user. This helps improve ad attribution, targeting, and reporting.
Conversion Bridge will now securely send customer data when it is available for all purchases, donations, form submissions, or other tracked events where the relevant data has been collected.
Enhanced tracking is currently available for the following plugins integrations:
- WooCommerce
- WS Form
- Gravity Forms
- Easy Digital Downloads
- Paid Memberships Pro
- Leaky Paywall
- Solid Affiliate
- SliceWP
- Tutor LMS
- GiveWP
- ProfilePress
- WP Simple Pay
- Sunshine Photo Cart
- Ultimate Membership Pro
- Simple Membership
- MemberPress
- MemberMouse
- Restrict Content Pro
- LifterLMS
Enhanced tracking is currently available for the following platforms:
Not all plugins or ad platforms can currently be integrated with Enhanced Conversions. However, there are plans in the works to support significantly more in near future releases. If there is a specific integration you would like to track using Enhanced Conversions, please contact me to discuss further. No analytics platforms accept personally identifiable information and why they will never be supported.
Sending Form Submission Custom Conversion Data
In addition to the Enhanced Conversion data, several form plugin conversion tracking integrations now allow you to send any custom data as part of the conversion event. This means you can pass anything the user submits from the form into your analytics or ad platform for more detailed, comprehensive tracking. Conversion Bridge allows you to properly handle any personally identifiable information in a proper secure way.
You can learn more about how custom form data is handled with the currently supported form plugin integrations.
Improved Platform Integrations
For the Plausible integration, you can now select which automatic measurements offered by Plausible you would like to enable including: Outbound Links, File Downloads, 404 error pages, Hashed page paths.
The Google Analytics 4 integration ensures that any tracked data does not exceed their max data limits to ensure there are no tracking errors.
The Google Ads integration has significantly improved the phone tracking feature to better handle the various methods in which you can track phone clicks or phone number replacements. If you have enabled this feature already, you will have to reconfigure it again.
New Platform Integration: EchoDash
EchoDash is an up and coming SaaS offering a modern, scalable platform to helps businesses track and visualize their all critical metrics in real-time in one central location. Conversion Tracking data and Conversion Journey data can be sent directly into EchoDash so you can view it along with any other integrations you have configured with their service.
Other Updates and Fixes
- Internal event tracking to use sendBeacon on JS side and REST API for saving event data for improved performance and tracking accuracy
- Inline links to docs in various areas to help make understanding settings easier
- Core YouTube embeds with WP Rocket lazy loading enabled has custom method
- Use HTML_Tag_Processor when appropriate
- YouTube embeds add data-conversion-bridge attribute instead of id attribute to iframe
- Improve form submission event details in Conversion Journey