Digital Marketing & Privacy

Articles in this category.

How to Track Conversions on Your WordPress Site Without Breaking Privacy Laws

Posted on May 18, 2026

Learn how to track conversions on your WordPress site while respecting GDPR and other privacy laws. Covers consent banners, Google Consent Mode v2, and platform-level consent handling.

The Evolution of Web Analytics: A Privacy-First Approach

Posted on January 10, 2024

Years ago, when I started in the digital marketing world, tracking online behavior was straightforward. Web professionals like myself relied heavily on tools like Google Analytics, gathering comprehensive data with a few lines of JavaScript. However, as privacy concerns grew, so did the complexity of web analytics. As an American, understanding the EU's GDPR rules, […]