Ads Archives - Conversion Bridge

What Is a Conversions API? Server-Side Conversion Tracking, Explained in Plain Language

Posted on August 6, 2026

A Conversions API sends your conversions to ad platforms from your server, not just the browser. Here's what that actually means, in plain language, and why it matters.

Customer data flowing from WordPress to ad platforms to improve event match quality scores

How to Improve Your Event Match Quality and Get More From Your Ad Spend

Posted on February 28, 2026

Your ad platforms need more than just "someone converted." Learn how sending complete customer data from WordPress, including phone numbers and addresses, improves Event Match Quality and ad performance.