Category
Ads
Articles in this category.
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Setting Up the Meta Pixel on WordPress: The Install Is Easy, the Events Are the Work
Posted on October 5, 2026
Adding the Meta Pixel to WordPress takes a minute. Getting Lead, Purchase and CompleteRegistration to fire from the plugins you actually use is what lets Meta optimize your ads, which means less ad spend per conversion.
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What Is a Conversions API? Server-Side Conversion Tracking, Explained in Plain Language
Posted on August 6, 2026
A Conversions API sends your conversions to ad platforms from your server, not just the browser. Here's what that actually means, in plain language, and why it matters.
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How to Improve Your Event Match Quality and Get More From Your Ad Spend
Posted on February 28, 2026
Your ad platforms need more than just "someone converted." Learn how sending complete customer data from WordPress, including phone numbers and addresses, improves Event Match Quality and ad performance.