Category
In the Media
Articles in this category.
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Talking data-driven product decisions on WP Product Talk
Posted on July 15, 2026
I joined Zack Katz and Katie Keith on WP Product Talk to talk about using real data to decide what to build next, what plugin telemetry actually tells you, and how churn data changed the direction of Conversion Bridge.
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Derek on PublishPress podcast
Posted on April 1, 2026
I joined the PublishPress podcast to break down why Google Analytics 4 falls short, explore simpler alternatives, and explain how better conversion tracking can help WordPress sites grow with clearer data.
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WP Legends Podcast
Posted on November 19, 2025
I had the privilege of having a great conversation with Gautam Khorana of Seahawk Media on his WP Legends podcast. We talked about analytics, what it's like being a one-man product business, and my journey from client to product focus. Watch here:
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Greyd Conversations
Posted on November 14, 2025
The fantastic team at Greyd had me on their Greyd Conversations podcast. Sandra was an excellent host where we discussed all things analytics and tracking as well as gave a demo of the Greyd button and form tracking integration in Conversion Bridge. Watch the episode:
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Manana No Mas Podcast with Kurt von Ahnen
Posted on September 10, 2025
I joined Kurt on the Manana No Mas podcast to discuss all things analytics and Conversion Bridge.
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Discussing Product Analytics on Woo Product Chat
Posted on April 21, 2025
Derek Ashauer joins James Kemp and Katie Keith on Woo ProductChat to discuss how Conversion Bridge helps WordPress product owners make better decisions with smarter analytics. From conversion tracking and privacy challenges to programmatic SEO and plugin telemetry, this episode is full of practical strategies for WooCommerce and WordPress businesses.
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Conversion Bridge on WithinWP
Posted on March 3, 2025
Derek Ashauer joins Remkus de Vries on the WithinWP podcast to talk about his journey from client work to full-time product development. Hear how Sunshine Photo Cart and Conversion Bridge were born, the challenges of plugin development, and why simplifying conversion tracking matters more than ever.
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Talking Conversion Bridge on WP Tavern
Posted on February 16, 2025
Derek Ashauer was on the WP Tavern podcast to talk about the changing world of analytics, privacy-focused tracking, and why he built Conversion Bridge. They explore how modern tools like Fathom and Plausible offer ethical alternatives to traditional analytics, and how WordPress users can simplify conversion tracking without code.
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Derek Discussing Conversion Bridge on WP Tonic
Posted on February 13, 2025
Derek joins the WP-Tonic panel to discuss the future of WordPress analytics in 2025, the story behind Conversion Bridge, and how site owners can make smarter, privacy-conscious decisions with their data. He also shares insights on AI tools, solo product development, and lessons learned along the way.
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Live Stream with Kevin Geary
Posted on October 22, 2024
I had a great time joining Kevin on WDD Live Episode 78 to demo Conversion Bridge! We walked through its key features, showed how it integrates with popular analytics platforms and WordPress plugins, and gave special attention to the Bricks Builder integration. Watch the first 30 minutes for the full walkthrough.