2024 is the very first year of building bridges with Conversion Bridge. I want to thank you for being a part of it’s start and growth. While I hope you have found it immensely helpful already, I have many plans for continued improvement to help you get the most accurate data to make informed decisions for you and your clients own online growth.
New in 2024
Literally everything! I started coding Conversion Bridge the week before Christmas in 2023 with the first release in February of 2024. What started with 10+ analytics platforms and 40+ plugins has grown to include ad platforms like Google Ads, Meta Ads, Tik Tok and Pinterest.
In addition to more plugin integrations throughout the year, which is now currently sitting at 54 plugins total, I also introduced Conversion Journeys to better help you see the page-by-page journey of your customers to their path to converting. In that same release was the inclusion of the Top Landing Page reports which gave you insights into the best converting landing pages on your site.
One of the many reasons site owners are switching their analytics platform is a focus on privacy. So Conversion Bridge also built integrations with top privacy popup plugins to ensure sites are legally compliant where they need to be.
Since Conversion Bridge is a part of every page of your site, performance is something I take very seriously. As a result, a couple releases have had a performance focus to ensure it is not slowing any of your sites down.
Accuracy is also an incredibly important factor of conversion tracking and why the most recent release started paving the way to utilizing conversion APIs available from Meta to better track every important data point that happens on your site.
Coming in 2025
In 2025, my goal is to continue building the best plugin for analytics and conversion tracking with absolutely no code into any analytics or ad platform you or your client sites are using.
The upcoming release, which I tried to get out before the holidays but did not want to rush, focuses on enhanced conversions which will pass along more detailed information to ad platforms such as first/last name and email when available to better track exactly who is converting in a secure format for you and your customers. Look for this in mid January when I back at it for another full year of development and growth with Conversion Bridge.
I plan on continuing to build integrations with more conversion APIs for various ad platforms where available, working with other plugin companies to build deeper integrations, and ensuring Conversion Bridge is the only plugin any serious website owner or builder needs to meet all their needs for serious analytics, marketing and conversion tracking from a single plugin.
There are other, bigger ideas written down as well but I plan to keep those to myself for now until they can be better flushed out – but if this first year is any indication, Conversion Bridge is only going to continue to get better month after month.
Wishing you a wonderful 2025!
