Category
Conversion Tracking
Articles in this category.
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LinkedIn Conversions API Setup on WordPress: How It Works
Posted on November 9, 2026
The LinkedIn Conversions API sends your form fills and sales to LinkedIn from your server, not just the Insight Tag. Here's how it works on a WordPress site and how to set it up.
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Google Ads Server-Side Tracking on WordPress, Without a Tag Manager Server
Posted on November 2, 2026
Most guides to Google Ads server-side tracking start with a Google Tag Manager server container. On WordPress, your own site can send conversions straight to Google instead.
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Why Thank You Page Views Aren't Enough for Conversion Tracking
Posted on October 26, 2026
Counting thank you page views is the most common way to track conversions, and it's also why so many reports are off. Here's what goes wrong and what to track instead.
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Setting Up the Meta Pixel on WordPress: The Install Is Easy, the Events Are the Work
Posted on October 5, 2026
Adding the Meta Pixel to WordPress takes a minute. Getting Lead, Purchase and CompleteRegistration to fire from the plugins you actually use is what lets Meta optimize your ads, which means less ad spend per conversion.
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How to Improve Your Cookie Consent Rate (and Why It Decides Your Attribution)
Posted on September 28, 2026
Every visitor who declines your cookie banner is a conversion your ad platforms never see. What the research says actually moves the consent rate, where the legal gray areas are, and two ways to get more attribution out of every yes.
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The WordPress Analytics Dashboard: See Your Traffic and Conversions Without Leaving WordPress
Posted on September 11, 2026
You can see your traffic and your conversions inside WordPress, without opening Google Analytics. What shows up on the dashboard and what makes one worth opening every day.
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Capture UTM Parameters in WordPress Forms (and Get Them Into Your CRM)
Posted on August 26, 2026
Most CRMs can't tell you which campaign a lead came from. Here's how to capture UTM parameters in your WordPress forms and carry them straight into your CRM.
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What Is a Conversions API? Server-Side Conversion Tracking, Explained in Plain Language
Posted on August 6, 2026
A Conversions API sends your conversions to ad platforms from your server, not just the browser. Here's what that actually means, in plain language, and why it matters.
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Google's June 2026 Consent Mode Change: What to Check on Your WordPress Site
Posted on July 15, 2026
Google quietly changed how data flows from Google Analytics to Google Ads. Consent Mode is now the only control, and many sites are misconfigured. Here's how to check yours.
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How to Add Custom Tracking Scripts to WordPress (Without Editing Theme Files)
Posted on May 25, 2026
Adding a vendor tracking script to WordPress usually means editing theme files or installing yet another plugin. There is a cleaner way, with consent built in.