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Tracking tips for WordPress sites
Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
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How to Add Custom Tracking Scripts to WordPress (Without Editing Theme Files)
Posted on May 25, 2026
Adding a vendor tracking script to WordPress usually means editing theme files or installing yet another plugin. There is a cleaner way, with consent built in.
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How to Track Conversions on Your WordPress Site Without Breaking Privacy Laws
Posted on May 18, 2026
Learn how to track conversions on your WordPress site while respecting GDPR and other privacy laws. Covers consent banners, Google Consent Mode v2, and platform-level consent handling.
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Conversion Bridge 1.14: Custom Tracking Scripts, New Weekly Email Design, Faster Tracking and more
Posted on May 12, 2026
Custom Tracking Scripts for any third-party snippet, native Fluent Forms settings inside each form, two new integrations, and faster page tracking across the board.
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How to Find Your Blog Posts That Actually Drive Conversions
Posted on May 4, 2026
Learn how to discover which blog posts lead to sales, signups, and other goals using Conversion Bridge's built-in reports and your analytics platform.
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What Direct / None Traffic Really Means (And Why It's Hiding Your Best Marketing)
Posted on April 20, 2026
That giant 'direct / (none)' bucket in your analytics isn't what you think. Here's what's actually happening and how to fix it.
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Scroll Depth Tracking: Turn WordPress Engagement Into Conversions
Posted on April 7, 2026
Pageviews tell you someone showed up. Scroll depth tells you if they actually read anything. Here's how to use scroll tracking to find engaged visitors and fire conversions.
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Derek on PublishPress podcast
Posted on April 1, 2026
I joined the PublishPress podcast to break down why Google Analytics 4 falls short, explore simpler alternatives, and explain how better conversion tracking can help WordPress sites grow with clearer data.
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How to Track Phone Calls and Email Clicks on Your WordPress Site
Posted on March 30, 2026
Phone and email links are some of the highest-value actions on your site, but most WordPress owners aren't tracking them. Here's how to fix that.
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How to Track Member Behavior on Your WordPress Membership Site
Posted on March 23, 2026
Discover what metrics membership sites should track to understand member behavior—from logged-in engagement to content consumption filtered by membership level.
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Do You Actually Need Google Tag Manager on Your WordPress Site?
Posted on March 16, 2026
You wanted to track conversions. Instead you got tags, triggers, variables, data layers, and a weekend gone. Here's how to tell whether your WordPress site actually needs Google Tag Manager, and what to do if it doesn't.