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Tracking tips for WordPress sites
Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
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The Evolution of Web Analytics: A Privacy-First Approach
Posted on January 10, 2024
Years ago, when I started in the digital marketing world, tracking online behavior was straightforward. Web professionals like myself relied heavily on tools like Google Analytics, gathering comprehensive data with a few lines of JavaScript. However, as privacy concerns grew, so did the complexity of web analytics. As an American, understanding the EU's GDPR rules, […]
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Introducing Conversion Bridge: The Ultimate Tool for WordPress Analytic Conversion Tracking
Posted on January 2, 2024
Hello, I am Derek, a web developer who has worked with WordPress since 2005! I have worked with hundreds of clients at AshWebStudio and created some premium plugins like Sunshine Photo Cart, Confetti, and a few others at WP Sunshine. I am happy to introduce my latest plugin: Conversion Bridge! Like many who have been […]