Blog
Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
Posted on July 30, 2025
Branded searches in Google Ads reveal when someone sees your ad, remembers your brand, and searches for it later—often a key step in the path to purchase. While they aren’t counted as conversions, they offer valuable insight into ad influence. Pairing this signal with on-site tracking from Conversion Bridge shows the full journey, from first impression to final action.
Posted on July 16, 2025
Stop showcasing only pretty websites—start proving they perform. With conversion tracking, your agency can show real results, win more clients, and turn data into a billable service.
Posted on July 1, 2025
This release brings some exciting new ad platform integrations, plus a batch of smart improvements under the hood. Let’s dig into the highlights. New! Microsoft Ads Integration The most requested ad platform in recent months—Microsoft Ads is now officially supported! With this integration, you can now send conversions directly from your WordPress site to your […]
Posted on April 21, 2025
Derek Ashauer joins James Kemp and Katie Keith on Woo ProductChat to discuss how Conversion Bridge helps WordPress product owners make better decisions with smarter analytics. From conversion tracking and privacy challenges to programmatic SEO and plugin telemetry, this episode is full of practical strategies for WooCommerce and WordPress businesses.
Posted on April 2, 2025
Conversion Bridge 1.7 is now available! This release includes a ton of under the hood changes for more improved optimization and accuracy of tracking as well as some very in your face changes like new analytics platforms, ad platforms and plugin integrations. I'm also excited to say that every single plugin which can collect personal […]
Posted on March 5, 2025
I recently had the pleasure of joining my friend Mark Westguard from WS Form on his podcast, WP Behind the Build, to talk about my journey in WordPress and the work behind Conversion Bridge. Mark’s a great host and someone I’ve known for a while, so it made for a really relaxed and thoughtful conversation. […]
Posted on March 3, 2025
Derek Ashauer joins Remkus de Vries on the WithinWP podcast to talk about his journey from client work to full-time product development. Hear how Sunshine Photo Cart and Conversion Bridge were born, the challenges of plugin development, and why simplifying conversion tracking matters more than ever.
Posted on February 16, 2025
Derek Ashauer was on the WP Tavern podcast to talk about the changing world of analytics, privacy-focused tracking, and why he built Conversion Bridge. They explore how modern tools like Fathom and Plausible offer ethical alternatives to traditional analytics, and how WordPress users can simplify conversion tracking without code.
Posted on February 13, 2025
Derek joins the WP-Tonic panel to discuss the future of WordPress analytics in 2025, the story behind Conversion Bridge, and how site owners can make smarter, privacy-conscious decisions with their data. He also shares insights on AI tools, solo product development, and lessons learned along the way.
Posted on January 13, 2025
Conversion Bridge 1.6 is now available - the first release in 2025! This release includes very highly requested features around Enhanced Conversions which will help marketers get more accurate attribution for ad platform integrations. Also included is some small but mighty improvements to various plugin integrations and platforms as well as ongoing performance optimizations. Enhanced […]