Blog
Tracking tips for WordPress sites
Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
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Conversion Bridge 1.13.2: Social Sharing, Click Tracking, and Scroll Events
Posted on March 13, 2026
Version 1.13.2 adds Highlight and Share tracking, phone and email click tracking, scroll-based custom events, and Document Library Pro enhancements.
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Conversion Bridge 1.13.1: Developer Filters, UTM Controls, and Off-Site Payment Fixes
Posted on March 10, 2026
Version 1.13.1 adds GA4 and Meta event filters for developers, a new UTM quick links toggle, and fixes off-site payment tracking for MemberPress and Tutor LMS.
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How to Track Every Step of Your WooCommerce Checkout to Find Where Customers Drop Off
Posted on March 5, 2026
Most WooCommerce stores lose 70% of customers before checkout completes. Learn how to track every checkout step to find exactly where customers drop off and fix the leaks in your funnel.
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How to Improve Your Event Match Quality and Get More From Your Ad Spend
Posted on February 28, 2026
Your ad platforms need more than just "someone converted." Learn how sending complete customer data from WordPress, including phone numbers and addresses, improves Event Match Quality and ad performance.
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Conversion Bridge 1.13: Better Ad Data, Smarter Consent, and Deeper Checkout Tracking
Posted on February 24, 2026
Version 1.13 is here, and it's packed with changes that'll make your conversion data more accurate, your consent handling more reliable, and your checkout tracking more complete. The big theme? Getting better data to your ad platforms so they can optimize your campaigns. That means Enhanced Conversions improvements across dozens of integrations, a consent system […]
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UTM Reports Dashboard & New Integrations: Conversion Bridge 1.12
Posted on January 12, 2026
I'm excited to share another big update to Conversion Bridge yet! Version 1.12 brings powerful new ways to track where your visitors come from, connect with more tools, and understand what's working on your WordPress site. New UTM Reports Dashboard & Link Generator Conversion Bridge has always tracked UTM data with your conversions which gets […]
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WP Legends Podcast
Posted on November 19, 2025
I had the privilege of having a great conversation with Gautam Khorana of Seahawk Media on his WP Legends podcast. We talked about analytics, what it's like being a one-man product business, and my journey from client to product focus. Watch here:
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Greyd Conversations
Posted on November 14, 2025
The fantastic team at Greyd had me on their Greyd Conversations podcast. Sandra was an excellent host where we discussed all things analytics and tracking as well as gave a demo of the Greyd button and form tracking integration in Conversion Bridge. Watch the episode:
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Google Analytics in WordPress Admin, New Integrations: Conversion Bridge 1.11
Posted on November 11, 2025
The latest version of Conversion Bridge - version 1.11 - brings a brand-new Google Analytics dashboard right inside WordPress, smarter tracking under the hood, improved privacy tools, and new plugin and analytics platform integrations. Let’s dig into what’s new and why it matters: Google Analytics, Now Inside WordPress I used to be able to tell […]
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What Is Conversion Tracking and Why Do You Need It?
Posted on October 2, 2025
Conversion tracking shows what people actually do on your website, not just how many visit. It helps you see which pages and actions lead to results so you can improve your site and spend your ad budget wisely. This guide explains how tracking works and why tools like Conversion Bridge make it easy for WordPress site owners and agencies to get accurate, reliable data.