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Tracking tips for WordPress sites

Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.

Branded Searches in Google Ads: What They Tell You (And What They Don’t)

Branded searches in Google Ads reveal when someone sees your ad, remembers your brand, and searches for it later—often a key step in the path to purchase. While they aren’t counted as conversions, they offer valuable insight into ad influence. Pairing this signal with on-site tracking from Conversion Bridge shows the full journey, from first impression to final action.

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Microsoft Ads + Reddit Ads: Conversion Bridge 1.8

This release brings some exciting new ad platform integrations, plus a batch of smart improvements under the hood. Let’s dig into the highlights. New! Microsoft Ads Integration The most requested ad platform in recent months—Microsoft Ads is now officially supported! With this integration, you can now send conversions directly from your WordPress site to your […]

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Discussing Product Analytics on Woo Product Chat

Derek Ashauer joins James Kemp and Katie Keith on Woo ProductChat to discuss how Conversion Bridge helps WordPress product owners make better decisions with smarter analytics. From conversion tracking and privacy challenges to programmatic SEO and plugin telemetry, this episode is full of practical strategies for WooCommerce and WordPress businesses.

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Enhanced Conversions for All + New Integrations: Conversion Bridge 1.7

Conversion Bridge 1.7 is now available! This release includes a ton of under the hood changes for more improved optimization and accuracy of tracking as well as some very in your face changes like new analytics platforms, ad platforms and plugin integrations. I'm also excited to say that every single plugin which can collect personal […]

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Derek & Mark Chat About Building a WordPress Product Business

I recently had the pleasure of joining my friend Mark Westguard from WS Form on his podcast, WP Behind the Build, to talk about my journey in WordPress and the work behind Conversion Bridge. Mark’s a great host and someone I’ve known for a while, so it made for a really relaxed and thoughtful conversation. […]

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