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Tracking tips for WordPress sites

Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.

Google Analytics in WordPress Admin, New Integrations: Conversion Bridge 1.11

The latest version of Conversion Bridge - version 1.11 - brings a brand-new Google Analytics dashboard right inside WordPress, smarter tracking under the hood, improved privacy tools, and new plugin and analytics platform integrations. Let’s dig into what’s new and why it matters: Google Analytics, Now Inside WordPress I used to be able to tell […]

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What Is Conversion Tracking and Why Do You Need It?

Conversion tracking shows what people actually do on your website, not just how many visit. It helps you see which pages and actions lead to results so you can improve your site and spend your ad budget wisely. This guide explains how tracking works and why tools like Conversion Bridge make it easy for WordPress site owners and agencies to get accurate, reliable data.

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Branded Searches in Google Ads: What They Tell You (And What They Don’t)

Branded searches in Google Ads reveal when someone sees your ad, remembers your brand, and searches for it later—often a key step in the path to purchase. While they aren’t counted as conversions, they offer valuable insight into ad influence. Pairing this signal with on-site tracking from Conversion Bridge shows the full journey, from first impression to final action.

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Microsoft Ads + Reddit Ads: Conversion Bridge 1.8

This release brings some exciting new ad platform integrations, plus a batch of smart improvements under the hood. Let’s dig into the highlights. New! Microsoft Ads Integration The most requested ad platform in recent months—Microsoft Ads is now officially supported! With this integration, you can now send conversions directly from your WordPress site to your […]

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Discussing Product Analytics on Woo Product Chat

Derek Ashauer joins James Kemp and Katie Keith on Woo ProductChat to discuss how Conversion Bridge helps WordPress product owners make better decisions with smarter analytics. From conversion tracking and privacy challenges to programmatic SEO and plugin telemetry, this episode is full of practical strategies for WooCommerce and WordPress businesses.

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