Category
Analytics Platforms
Google Analytics isn't your only option, and for a lot of WordPress sites it isn't the best one. These posts cover why site owners move to privacy-focused analytics, what actually changes when you do, and what you give up. Conversion Bridge works with all of them, so you can try a different platform without rebuilding your tracking.
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How to Track Conversions on Your WordPress Site Without Breaking Privacy Laws
Posted on May 18, 2026
Learn how to track conversions on your WordPress site while respecting GDPR and other privacy laws. Covers consent banners, Google Consent Mode v2, and platform-level consent handling.
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What Direct / None Traffic Really Means (And Why It's Hiding Your Best Marketing)
Posted on April 20, 2026
That giant 'direct / (none)' bucket in your analytics isn't what you think. Here's what's actually happening and how to fix it.
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How to try Google Analytics alternatives
Posted on July 17, 2024
Learn how to use Conversion Bridge to test out Google Analytics alternatives to see which one works best for you
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How to Migrate to a Google Analytics Alternative for WordPress
Posted on April 10, 2024
Google Analytics 4 (GA4) is terrible. This is not a hot take as so many people agree with me: Dear Google.GA4 sucks.I'm not sure who there thought, "Let's make a lot of the important data hard to access, and unintuitive to SEOs let alone regular business owners." but please fire them and put it away […]
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The Evolution of Web Analytics: A Privacy-First Approach
Posted on January 10, 2024
Years ago, when I started in the digital marketing world, tracking online behavior was straightforward. Web professionals like myself relied heavily on tools like Google Analytics, gathering comprehensive data with a few lines of JavaScript. However, as privacy concerns grew, so did the complexity of web analytics. As an American, understanding the EU's GDPR rules, […]