Blog
Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
Posted on April 4, 2024
I am very pleased to announce the release of Conversion Bridge 1.2. With the first release in February of this year, it saw a big update in March and now another April - that's once per month! In this release: Watch the 1.2 release video explaining all the new features: Conversion Journeys: Page-by-page view of […]
Posted on March 22, 2024
I joined Mark Szymanski for a live YouTube chat where we dove into conversion tracking for WordPress and how Conversion Bridge came to be. I shared my journey from client work to plugin development, why I wanted a privacy-first analytics solution, and showed how easy it is to set up conversion tracking with Conversion Bridge. We also answered live audience questions throughout the stream.
Posted on March 19, 2024
I built Conversion Bridge with the goal of making WordPress conversion tracking quick and easy to setup. No copying code snippets from random articles you find online. No wondering if it was properly set up and if conversions will, in fact, be tracked. In this video, see how I add the main Google Analytics tracking […]
Posted on March 1, 2024
I sat down with Matt Medeiros on the Gravity Forms podcast Breakdown to talk about Conversion Bridge—why I built it, the problems it solves, and how it helps site owners track conversions without the GA4 headaches. We also covered how it integrates with Gravity Forms and other popular form plugins.
Posted on February 27, 2024
In just over a week since launching the first version, I am happy to announce the release of Conversion Bridge 1.1 which includes a plethora of new features and integrations along with some bug fixes. The primary goal of Conversion Bridge is to add conversion tracking for WordPress plugins in the easiest way possible. Version […]
Posted on February 23, 2024
Dave Swift from Profitable Tools recently reviewed Conversion Bridge on his YouTube channel, highlighting its features and showing how simple it is to set up. He did a great job demonstrating the value it brings to WordPress users—definitely worth a watch!
Posted on February 16, 2024
The digital landscape sees a transformative addition today with the launch of Conversion Bridge. This innovative WordPress plugin is the brainchild of Derek Ashauer, an established figure in web design, development, and digital marketing. Derek's journey, which began in 2000 with the inception of AshWebStudio, has been marked by a series of successful ventures, including […]
Posted on January 10, 2024
Years ago, when I started in the digital marketing world, tracking online behavior was straightforward. Web professionals like myself relied heavily on tools like Google Analytics, gathering comprehensive data with a few lines of JavaScript. However, as privacy concerns grew, so did the complexity of web analytics. As an American, understanding the EU's GDPR rules, […]
Posted on January 2, 2024
Hello, I am Derek, a web developer who has worked with WordPress since 2005! I have worked with hundreds of clients at AshWebStudio and created some premium plugins like Sunshine Photo Cart, Confetti, and a few others at WP Sunshine. I am happy to introduce my latest plugin: Conversion Bridge! Like many who have been […]