Blog
Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
Posted on September 24, 2024
Derek joined Nathan Wrigley from WP Builds to talk about Conversion Bridge, and they covered everything from why I built Conversion Bridge to how it works with 50+ WordPress plugins and 17 different analytics and ad platforms.
Posted on July 17, 2024
Learn how to use Conversion Bridge to test out Google Analytics alternatives to see which one works best for you
Posted on June 18, 2024
Derek joins Chris Badgett on LMSCast to explore how course creators and coaches can simplify conversion tracking using Conversion Bridge. They discuss tracking funnels, optimizing conversion rates, using analytics without relying on Google, and making data-driven decisions—without writing any code.
Posted on June 5, 2024
Whew! That title is a mouthful - and for good reason. Conversion Bridge 1.3 is probably the most important update thus far since version 1 was initially released back in February. Cookie Popup Integrations This was an important feature I have been wanting to get done since before version 1 came out, but I held […]
Posted on April 10, 2024
Google Analytics 4 (GA4) is terrible. This is not a hot take as so many people agree with me: Dear Google.GA4 sucks.I'm not sure who there thought, "Let's make a lot of the important data hard to access, and unintuitive to SEOs let alone regular business owners." but please fire them and put it away […]
Posted on April 4, 2024
I am very pleased to announce the release of Conversion Bridge 1.2. With the first release in February of this year, it saw a big update in March and now another April - that's once per month! Watch the 1.2 release video explaining all the new features: Conversion Journeys: Page-by-page view of every conversion The […]
Posted on March 22, 2024
I joined Mark Szymanski for a live YouTube chat where we dove into conversion tracking for WordPress and how Conversion Bridge came to be. I shared my journey from client work to plugin development, why I wanted a privacy-first analytics solution, and showed how easy it is to set up conversion tracking with Conversion Bridge. We also answered live audience questions throughout the stream.
Posted on March 19, 2024
I built Conversion Bridge with the goal of making WordPress conversion tracking quick and easy to setup. No copying code snippets from random articles you find online. No wondering if it was properly set up and if conversions will, in fact, be tracked. In this video, see how I add the main Google Analytics tracking […]
Posted on March 1, 2024
I sat down with Matt Medeiros on the Gravity Forms podcast Breakdown to talk about Conversion Bridge—why I built it, the problems it solves, and how it helps site owners track conversions without the GA4 headaches. We also covered how it integrates with Gravity Forms and other popular form plugins.
Posted on February 27, 2024
In just over a week since launching the first version, I am happy to announce the release of Conversion Bridge 1.1 which includes a plethora of new features and integrations along with some bug fixes. The primary goal of Conversion Bridge is to add conversion tracking for WordPress plugins in the easiest way possible. Version […]