Blog
Tracking tips for WordPress sites
Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
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Conversion Bridge on WithinWP
Posted on March 3, 2025
Derek Ashauer joins Remkus de Vries on the WithinWP podcast to talk about his journey from client work to full-time product development. Hear how Sunshine Photo Cart and Conversion Bridge were born, the challenges of plugin development, and why simplifying conversion tracking matters more than ever.
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Talking Conversion Bridge on WP Tavern
Posted on February 16, 2025
Derek Ashauer was on the WP Tavern podcast to talk about the changing world of analytics, privacy-focused tracking, and why he built Conversion Bridge. They explore how modern tools like Fathom and Plausible offer ethical alternatives to traditional analytics, and how WordPress users can simplify conversion tracking without code.
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Derek Discussing Conversion Bridge on WP Tonic
Posted on February 13, 2025
Derek joins the WP-Tonic panel to discuss the future of WordPress analytics in 2025, the story behind Conversion Bridge, and how site owners can make smarter, privacy-conscious decisions with their data. He also shares insights on AI tools, solo product development, and lessons learned along the way.
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Enhanced Conversions: Conversion Bridge 1.6
Posted on January 13, 2025
Conversion Bridge 1.6 is now available - the first release in 2025! This release includes very highly requested features around Enhanced Conversions which will help marketers get more accurate attribution for ad platform integrations. Also included is some small but mighty improvements to various plugin integrations and platforms as well as ongoing performance optimizations. Enhanced […]
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2024: A Year End Review
Posted on December 30, 2024
2024 is the very first year of building bridges with Conversion Bridge. I want to thank you for being a part of it's start and growth. While I hope you have found it immensely helpful already, I have many plans for continued improvement to help you get the most accurate data to make informed decisions […]
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Meta Conversions API, Improved Performance, New Integration: Conversion Bridge 1.5
Posted on November 19, 2024
Another release in the month of November - things are continuing to get better with Conversion Bridge! I'm thoroughly enjoying working to make this the best WordPress analytics and conversion tracking plugin each and every week. I greatly appreciate those who provide feedback and notify me of any issues they find to help with the […]
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Divi integration + Enhancements: Conversion Bridge 1.4
Posted on November 5, 2024
Conversion Bridge 1.4 is now available for all users! This release includes yet another integration and other small enhancements throughout the plugin to improve performance and overall quality. Integrations This release includes a new integration for Divi 4! You can now easily add conversion tracking to all button, call to action, form, and email option […]
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Live Stream with Kevin Geary
Posted on October 22, 2024
I had a great time joining Kevin on WDD Live Episode 78 to demo Conversion Bridge! We walked through its key features, showed how it integrates with popular analytics platforms and WordPress plugins, and gave special attention to the Bricks Builder integration. Watch the first 30 minutes for the full walkthrough.
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Conversion Bridge on WP Builds
Posted on September 24, 2024
Derek joined Nathan Wrigley from WP Builds to talk about Conversion Bridge, and they covered everything from why I built Conversion Bridge to how it works with 50+ WordPress plugins and 17 different analytics and ad platforms.
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How to try Google Analytics alternatives
Posted on July 17, 2024
Learn how to use Conversion Bridge to test out Google Analytics alternatives to see which one works best for you