Enhanced Conversions for All + New Integrations: Conversion Bridge 1.7
Posted on April 2, 2025
Conversion Bridge 1.7 is now available! This release includes a ton of under the hood changes for more improved optimization and accuracy of tracking as well as some very in your face changes like new analytics platforms, ad platforms and plugin integrations. I'm also excited to say that every single plugin which can collect personal information (like email addresses) can now send Enhanced Conversions to every single ad platform for improved attributionAttribution is how you figure out what made someone take act... tracking.
Enhanced Conversions for All
In the previous release, the ability to track Enhanced Conversions was introduced but with a limited set of plugin integrations were supported for technical reasons. With some new under the hood code techniques, this latest version now can send Enhanced Conversions data from every single plugin that can collect it.
For example, every form plugin where the form collects an email or first/last name can now include that information from the form submission securely along with the conversion tracking information into all 6 ad platforms. This same concept now works with every type of plugin that can collect the data including newsletter subscribe forms, contact forms, online purchases, etc.
Why do Enhanced Conversions matter?
Enhanced Conversions help improve your ad click attribution. For example, say someone clicks on a Facebook ad while on their phone. They don't buy immediately and instead wait a few days until they are at their desktop. Without Enhanced Conversions, you would not be able to attribute the initial ad click to the purchase. However, by including an email address as part of the conversion data, the click and the purchase can be linked with proper attribution given as Facebook knows the email address from their user account at time of click and now during the conversion event. The more accurate your data the better decisions you can make about ad performance.
Analytics Platform Integrations
New! PostHog Conversion Tracking
The #1 most requested analytics platform over the past six months. PostHog is a privacy-focused, open source product analytics tool. It’s often used by SaaS companies to track user behavior, funnels, and events—but it works great for WordPress too. With Conversion Bridge 1.7, you can now add the core tracking code to send page views and conversions directly to PostHog without needing to write a single line of JavaScript. Track button clicks, form submissions, and purchases natively from your site.
New! Microsoft Clarity
Microsoft Clarify is a free tracking tool that shows session replays, heatmaps, and user engagement insights. It is not a full analytics tool, however, and does not have much of a "conversion tracking" system, however, Conversion Bridge not only adds the main Clarity tracking code snippet but it can tag user recorded sessions using the "Smart Events" in Clarity to make them easier to find and watch. For example, if you want to see all recordings or heatmaps associated with a purchase or form submission, Conversion Bridge can help!
Custom Page View Properties
Go beyond basic page view data to better segment your users. Conversion Bridge 1.7 now lets you include extra page view properties to give you more context and clarity in your reports. You can now track:
- Post author
- Category
- Tags
- Whether the visitor is logged in or not
- Language (based on site or browser settings)
- Post type (like post, page, product, etc.)
With this extra info, your analytics reports become a lot more useful. You can break down traffic by content type, see how logged-in users behave differently, or understand which categories are driving the most engagement. For example, if you notice that users viewing “Tutorial” posts are bouncing less and converting more, you can double down on that type of content. It also helps with filtering out internal traffic or building custom funnels based on content categories.
Want to personalize content, optimize structure, or spot content gaps? These new properties give you a much clearer picture.
Supported analytics platforms include:
Ad Platform Integrations
When I first started Conversion Bridge, the main focus was on getting analytics platforms like Google Analytics and making it easy for all the new alternative analytics platforms set up with clean, reliable conversion tracking. Since then, it’s become clear that ad platforms matter just as much—if not more—for many users. Accurate ad conversion tracking means better attribution, smarter bidding, and ultimately better return on ad spend. That’s why expanding support for more ad platforms is now a top priority moving forward.
With that being said, 2 new ad platforms are now supported:
New! LinkedIn Ads Conversion Tracking
LinkedIn Ads are a go-to choice for B2B businesses, coaches, consultants, and other professional services. With the new LinkedIn Ads integration, you can now send conversion events like form submissions, purchases, and signups directly to your LinkedIn ad account. Enhanced Conversions are also supported, giving LinkedIn even better matching power using email addresses and other personal info when available.
New! X (Twitter) Ads Conversion Tracking
This integration was inspired by my regular use of X—where I post updates, share new features, and connect with other WordPress folks. (You can follow me @derekashauer if you aren’t already where I talk about Conversion Bridge and my entire WordPress life.)
With Conversion Bridge 1.7, you can now track conversions directly from your WordPress site into X Ads. That includes purchases, form submissions, button clicks—anything you need. And just like other ad platforms, Enhanced Conversions are supported to improve attribution and help your ads perform better over time.
Plugin Integrations
Bricksforge Pro Forms Conversion Tracking
If you’re using Bricks Builder and the Bricksforge Pro add-on, good news—form submissions built with Bricksforge are now fully supported to track conversions. And you guessed it—it even works with Enhanced Conversions if you need like all our other WordPress form conversion tracking integrations.
Popup Maker Integration
Popup Maker is one of the most popular popup plugins for WordPress, and now it’s fully supported for comprehensive conversion tracking. You can trigger conversion events when a popup opens, closes, or when someone submits an email through the built-in newsletter subscribe form—all by enabling a simple option while editing your popup.
Track Specific User Info with Events
Now you can now pass user-specific data along with your conversion events (where supported by your analytics platform). This opens up more advanced tracking options, especially for membership or logged-in user scenarios.
For example, if you’re using a membership plugin or LMS, Conversion Bridge will include whether the user is an active member (is_member) and what membership level they currently have. This makes it easier to track how different types of users interact with your site.
You can also use this data to create more detailed reports or audiences in your analytics platforms—like segmenting by membership tier or identifying high-value users and how they use your site. You can then create more content to draw in those types of users.
New Option: Cookies or Privacy-Friendly Fingerprinting
Conversion Bridge’s internal Conversion Journey feature lets you see the full path a visitor takes before they convert—pages they visited, buttons they clicked, forms they submitted. In 1.7, you now have a choice in how that tracking works which is especially important in the EU or other areas where usage of cookies have strict regulations.
You can stick with traditional cookies, or switch to a privacy-friendly fingerprinting method that doesn’t rely on cookies at all—the same method used by the alternative analytics platforms.
This makes Conversion Bridge even more flexible when it comes to compliance, performance, and accuracy—especially in today’s privacy-conscious world.
Various Improvements
This update holds quite the punch, and I'm still not done yet! Here are some other smaller, yet still important updates included in this latest release:
- Optimized the core JavaScript tracking code when both Google Analytics or Google Tag Manager is enabled along with Google Ads tracking to ensure you are only loading the absolute necessary files needed on each page load.
- For Google Analytics, enabled Debug Mode only for specific roles so you can more easily test while not affecting live traffic tracking.
- Ability to get beta updates of Conversion Bridge if you so choose.
- Improved Consent Management integration when you have enabled one of the several cookie banner plugin integrations
Full Changelog
Along with all these new additions and enhancements are some other changes and fixes... because I'll never stop trying to make the best WordPress conversion tracking plugin available!
- New Integration! LinkedIn Ads
- New Integration! X Ads
- New Integration! Microsoft Clarity
- New Integration! PostHog
- New Integration! Bricksforge Pro forms
- New Integration! Popup Maker
- New Feature! Custom pageview properties can be tracked in Pirsch and Plausible
- New Feature! User info - Integrations can include specific user info. Example: membership plugins can include active membership (is_member) and which membership level current user has
- New Feature! Choose cookies or privacy friendly fingerprinting method for internal Conversion Journey tracking method
- Add: Elementor video (YouTube) play tracking
- Enhancement: All relevant plugin integrations now support Enhanced Conversions
- Enhancement: Handle existing JS variable data from plugin integrations better
- Enhancement: Improved JS output when both GA4 + Google Ads enabled and additional checks to make sure it prevent duplicate loading if loaded elsewhere
- Enhancement: New option to enable beta version updates
- Enhancement: New option to enable GA4 debug mode for specific roles
- Enhancement: SureCart funnelRepresents the step-by-step process users take before comple... steps (view_item, add_to_cart, view_cart, begin_checkout) now can be tracked
- Enhancement: Improved consent management checks for ad platforms when cookie banner integration is enabled
- Change: REST responses when no tracking because of cookie banner plugin still returns true as it's not actually an error
- Change: Include more info on platform settings in System Info report
- Change: How GA4 Measurement ID vs Container ID are saved in settings
- Change: Adjust JS for custom link tracking to work with ajax loaded content
- Change: Make log file have unique file name for added security
- Fix: Ensure no CB cookie is set when journeys are disabled
- Fix: Licensing checks on weekly cron
- Fix: Plausible goal syncing
- Fix: GA4 only include user_id if the user is logged in
- Fix: MemberPress to work with any Membership specific Thank You page
- Fix: Don't add tracking during Elementor edit page views
- Fix: Force SureCart currency to be all uppercase to be properly received at all platforms
- Fix: TikTok JS output bug
- Fix: TikTok properly pass Enhanced Matching data on individual events
