Blog
Tracking tips for WordPress sites
Articles on analytics, ad platforms, and conversion tracking — what to measure, how to measure it, and how to make the data actually useful.
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Greyd, HotJar, Must-Have Cookie Consent, Stat Emails, Proxies: Conversion Bridge 1.10
Posted on September 25, 2025
Conversion Bridge 1.10 is here with powerful new ways to track and analyze your site’s performance. This release introduces native integrations with Greyd Suite, Hotjar, and Must-Have Cookie, plus weekly email summaries of your conversion stats and a built-in proxy system for Plausible to help bypass ad blockers.
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Manana No Mas Podcast with Kurt von Ahnen
Posted on September 10, 2025
I joined Kurt on the Manana No Mas podcast to discuss all things analytics and Conversion Bridge.
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What is a Good Conversion Rate?
Posted on August 26, 2025
Find out how to measure conversion rate, what numbers to aim for, and why it matters for your site’s growth
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Conversion Journeys in Email, White Labelling, and More Integrations: Conversion Bridge 1.9
Posted on August 8, 2025
Conversion Bridge 1.9 brings powerful new tools for agencies and site owners, including email-ready conversion journeys, white label branding options, and new integrations like Hustle Popup Builder.
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Branded Searches in Google Ads: What They Tell You (And What They Don’t)
Posted on July 30, 2025
Branded searches in Google Ads reveal when someone sees your ad, remembers your brand, and searches for it later—often a key step in the path to purchase. While they aren’t counted as conversions, they offer valuable insight into ad influence. Pairing this signal with on-site tracking from Conversion Bridge shows the full journey, from first impression to final action.
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Why Agencies Should Add Conversion Tracking for Better Portfolios, Easier Sales
Posted on July 16, 2025
Stop showcasing only pretty websites—start proving they perform. With conversion tracking, your agency can show real results, win more clients, and turn data into a billable service.
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Microsoft Ads + Reddit Ads: Conversion Bridge 1.8
Posted on July 1, 2025
This release brings some exciting new ad platform integrations, plus a batch of smart improvements under the hood. Let’s dig into the highlights. New! Microsoft Ads Integration The most requested ad platform in recent months—Microsoft Ads is now officially supported! With this integration, you can now send conversions directly from your WordPress site to your […]
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Discussing Product Analytics on Woo Product Chat
Posted on April 21, 2025
Derek Ashauer joins James Kemp and Katie Keith on Woo ProductChat to discuss how Conversion Bridge helps WordPress product owners make better decisions with smarter analytics. From conversion tracking and privacy challenges to programmatic SEO and plugin telemetry, this episode is full of practical strategies for WooCommerce and WordPress businesses.
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Enhanced Conversions for All + New Integrations: Conversion Bridge 1.7
Posted on April 2, 2025
Conversion Bridge 1.7 is now available! This release includes a ton of under the hood changes for more improved optimization and accuracy of tracking as well as some very in your face changes like new analytics platforms, ad platforms and plugin integrations. I'm also excited to say that every single plugin which can collect personal […]
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Derek & Mark Chat About Building a WordPress Product Business
Posted on March 5, 2025
I recently had the pleasure of joining my friend Mark Westguard from WS Form on his podcast, WP Behind the Build, to talk about my journey in WordPress and the work behind Conversion Bridge. Mark’s a great host and someone I’ve known for a while, so it made for a really relaxed and thoughtful conversation. […]